00:00What do we need to understand here? Kara and I are both hardware users of Peloton. We both are subscribers. What's new in our use of this tech?
00:08Yeah, so it's a revamp across its entire line. So five new products. That's a traditional base level bike, a bike plus premium model.
00:17There's the tread treadmill, the tread plus premium again, and the row plus. So the big differences here are the premium line.
00:25All of them really get a new swivel screen, which might not sound so exciting, but the idea here is you can turn it around and it opens you up to doing, you know, yoga classes, strength classes.
00:38The premium line has had this before. Now it comes to the base level. The premium line, what's really kind of special here is the new camera system.
00:45It tracks you, tracks your movements. It blends AI to give you personalized custom workouts, really gets to know your movements, gives you pep talks and counts your reps.
00:57And this is sort of what the company is banking here on AI. It is interesting, you know, just following up on Amazon and Google infused AI, even Peloton,
01:06you wouldn't necessarily think there would be an integration here is also embracing AI as well.
01:10Peloton IQ. And it's kind of meant to be like a cross trainer in many ways. The thing is, I think you get new people drawn in or is it just getting at an eye to upgrade all the time?
01:21Yeah, it's a great question. So all the models, even existing ones can upgrade to have this AI system now. But again, the premium models can have the camera movements, but it's not necessarily something, you know,
01:33you're going to drop thousands of dollars to get a new camera system if you have equipment that maybe you're not even using right now. So it's, it's definitely to drum up excitement.
01:42And then it's pretty fun. I got to try it yesterday. It is kind of neat. Yeah, it's pretty neat. The way it works is basically, um, there's like almost like a selfie camera and they put you next to a prerecorded instructor.
01:54And, you know, I was lifting weights and it was keeping track of it and it was giving me some suggestions. And so pretty useful depending on what you're looking for.
02:02It's so interesting, though. I'm using Hinge Health when it comes to physical therapy. You can just use your own phone as a camera.
02:10And so there is going to be this sales pitch they're going to have to do of why build it into the product? Why can't I?
02:16Now, you and I are stuck, right? So we were, I have bike and tread. I think you have bike, right? And tread. So, so like, okay, we face a choice.
02:22But I go back to the stock reaction very quickly, Sam. I mean, Mark was on the show earlier this week. It's the latest turnaround and investors are selling that.
02:29Yeah. Yeah. I mean, it's also, it's like, are people going to actually do, do this? It's like $50 a month. They're in, they're increasing the subscriptions also.
02:36So five extra dollars to even keep you in these classes. And that, that really adds up. Although Peloton says, you know, you can drop $40 on a standalone class.
02:45So maybe it really depends sort of what you're looking for.
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