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Profit durch Instant-Ramen
Bloomberg
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2 months ago
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News
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00:00
With sharp Instant Ramen, a south-korean brand is just a million dollars.
00:04
The money in the market is mainly in TikTok.
00:08
It's about the brand Bulldug.
00:10
The noodles in pink-like packaging are at about 2€.
00:14
They can be extremely sharp.
00:17
On TikTok, the release of the camera, called FireNoodleChallenge, was a viral hit.
00:23
The Online-Hype has now become a key part of the company's strategy.
00:28
Mit Erfolg.
00:29
Der Umsatz der südkoreanischen Muttergesellschaft Samyang Foods hat sich seit 2022 mehr als verdoppelt.
00:36
Für 2025 stehen 1,5 Milliarden Dollar in Aussicht.
00:41
Der Aktienkurs hat seit Jahresbeginn um 100 Prozent zugelegt.
00:44
Ein Newcomer ist Samyang Foods allerdings nicht.
00:47
Das Unternehmen wurde 1961 von einem damaligen Versicherungsmanager gegründet.
00:52
Der mit Instant Nudeln die schwere Nahrungsmittelknappheit in Südkorea nach dem Krieg lindern wollte.
00:59
Bleibt die spicy Frage, ist es klug ein Geschäftsmodell auf einem viralen Trend aufzubauen?
01:04
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