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Women Poised to Benefit from 'Great Wealth Transfer'
Bloomberg
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7 weeks ago
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00:00
There is this incredible wealth transfer and also wealth concentration when it comes to women.
00:05
So let's get into it. In this week's Women, Money, and Power, we're exploring
00:08
how this shift is creating huge implications for how vast sums of money are invested,
00:13
philanthropy, and the way that wealth is passed on to the next generation.
00:17
Back with us is Jamie Majira. She is head of U.S. Wealth Advisory and head of retirement
00:22
at BlackRock. It's the world's largest asset manager. They notched a record $13.5 trillion
00:26
in assets. It's up from a million when we last talked in June, and we got the figure when BlackRock
00:31
reported. I don't know that I said your name correctly. Majira. Majira. Majira. Okay. It was
00:36
great. It's pretty crazy Tuesday. Just like it's spelled. Majira. Just like it. I really like Jamie,
00:40
so I want to get it right. Great to talk with you. How are you? Great. It's really good to be back with
00:45
you. Well, you know, we are talking about the environment generally, so let's start there.
00:50
I know we did that over the summer when we talked because BlackRock just sees so much in terms of
00:55
the funds it oversees and the flows, and the flows continue to grow, but that doesn't mean the flows
00:59
are always going in the same places. What can you give us insight in terms of where money is going
01:04
and where money is going out of? Yeah, so first of all, excellent to be here, and you started by
01:09
talking about flows. I'm going to take a gender perspective on flows and talk to you a little bit
01:14
about where we see money going globally with women, and so women more and more are earning wealth.
01:21
They're acquiring wealth. They're owning wealth. They're playing a larger role in capital markets.
01:26
They are investing and benefiting from these capital markets, and we think there's no better sign of
01:31
hope in the future than having people invest and grow along the capital markets. Is it because they're
01:35
earning it themselves, and they're having some say, or is it also in terms of couples because they are
01:39
often breadwinners as well that they also have a say at the table? Yeah, so it's both, right? So when you
01:45
think about women, women are more often now becoming breadwinners, primary breadwinners quite often.
01:50
They're also contributing to household along with their spouses. They're earning more money,
01:55
but they're also acquiring, and you mentioned the wealth transfer. We think about that in two ways.
02:00
There's the intergenerational wealth transfer where they're gaining assets maybe from their parents
02:04
as they pass away, but the more interesting one is this horizontal transfer, right? So if a spouse
02:10
passes away or if there's a divorce, women are acquiring assets in that way, and they need financial
02:17
advisors to help, they're reshaping the industry, and women have just not been served in the way
02:22
they need to be served in the past. Think about that, right, with Melinda Gates. We think about it
02:25
with, you know, Jeff Bezos. No one died in the Gates couple. No, but I'm just saying there was
02:30
big divorces, and all of a sudden you had significant players certainly in wealth overall, but also in
02:35
philanthropy. Yes, yes. Actually, Cerulli estimates that globally $124 trillion will change hands in this
02:44
silver tsunami, and then their current forecasts are that $54 trillion will be passed to spouses first
02:54
before it goes down another generation. So 40% of those spousal transfers will be to women. So this is
03:01
what Sally Krawcheck calls the feminization of wealth, and the idea is that when, or the important
03:08
idea I think here for you, for your industry, is that when women get hold of this money, they often
03:13
don't stick with their same wealth managers. They often say, you know what, I'm going to go with
03:18
someone else now. So what do you do if you want to get hold of a piece of that pie? Yeah, so maybe I
03:24
might even just dimensionalize what you mentioned, because I think about it in percentages. So today,
03:29
let's call it women responsible and controlling 30% of the world's wealth, that will be 50% by 2030,
03:35
that will be 70% by 2070. So these are big numbers, big numbers. Yeah. And women, as you say,
03:41
they do things differently, right? And they want to do things differently. And oftentimes when they're
03:45
getting a hold of this wealth, right, when wealth is passing to them, either through their parents
03:49
and family or through their spouses, they want to do it differently. They want to be served differently.
03:53
70% of women leave their husband's financial advisor after a divorce or a death within one
04:00
year. Wow. 70%. Why is that? Because they oftentimes felt not heard, not part of the
04:07
conversation, not at the table and making decisions. You know, there's a lot of misconceptions around
04:12
women, right? People think women aren't engaged with finances, just not true. A third of US households
04:17
have women as the primary financial decision maker. People think women or call women perhaps a bit
04:23
risk averse. Well, that's what I wanted to ask you. Are women risk averse? Like, give me an idea
04:28
when they, were you talking about investments? I mean, we've been thinking about the AI trade or
04:32
private assets. Are they risk averse? So we did a study to make generalizations, but I'm curious if
04:37
there are. So, okay. So not a monolith, right? Women are very different. All my friends are different
04:42
than me. We all do different things and need different things. But generally speaking, we did a study
04:47
with 2,500 female investors. When we talked to them about their risk tolerance, the majority of
04:54
them were actually moderate to aggressive because they saw the power of not just gaining wealth
05:00
through working or through transition, but actually gaining wealth through the capital markets,
05:04
right? Investing in items that will, and securities and portfolios that will actually help them grow
05:09
their portfolio. Private markets is a great example. Again, for a financial advisor to play that role
05:15
and help a, and coach and guide a woman and how she thinks about her portfolio across public and
05:21
private. Last time we were together, we talked about direct indexing and the role of taxes or,
05:25
or, you know, women oftentimes want to, you're laughing. Gets me excited. Direct indexing.
05:30
Yeah. You know what? I anchored the ETF show for a long time and that's a big part of that
05:34
discussion as well. You know what? It's not just women. Obviously kids are going to
05:38
get hold of a lot of this money. And I think I'm not sure about women, but I know with younger people,
05:46
they want to do more impact investing than their parents did or their grandparents did.
05:51
So is that also a key to try? Because I'm thinking from the perspective of a wealth manager who wants
05:55
more business. So what I need to do is say, Hey, I can, I can set up some direct indexing for you and
06:01
I can help you make an impact with the money you invest. It's not just to make more money. You're also
06:06
going to change some part of the world that you want to. Is that the case? It is. And I like to
06:10
use the word purpose, uh, because actually impact has many different meanings. And so if I'm a
06:15
financial advisor and I'm working with a younger client or a woman, I'm going to be talking to them,
06:20
by the way, men too, right? It's not just about the impact you're having. You could invest in a way
06:25
that maybe aligns with your values, right? Maybe you have certain values that are important to you to
06:28
hold in that portfolio. I love motorcycles. So I would want to buy holding. There we go.
06:33
But you know, I often wonder about that because you know, if you care about the environment,
06:39
but if an, if an investment doesn't pay, do people, are people doing that because they believe
06:45
in it, but it may not return as much as something else. I'm going to give you an answer that will be
06:50
terribly unfulfilling. It depends. Okay. Right. So there are people, and by the way, let's step away
06:55
from the portfolio for a moment and say, what about philanthropy? Um, this is where I come back to
06:59
purpose, right? People are looking to put their money to good cause and that might be philanthropic.
07:05
It might be impact in their portfolio. It might be aligning with the values I have. It might also
07:09
be sending my children to school or helping my elderly parents, right? Or starting a new business,
07:14
right? How about that for purpose? Or shielding your money from taxes, right? I mean, um, I guess I'd
07:20
be willing to take somewhat of a loss, uh, by putting my money into a philanthropic vehicle.
07:27
Um, especially if it's compared to a much bigger loss by giving it away to uncle Sam and state and
07:32
local, uh, and federal taxes. And again, that's where I look at things in a vacuum. You have to
07:37
look at them, right? Overall holistic wealth planning. And again, the role of a financial advisor is
07:41
critical there. Um, got to ask you just in general, when you look at this environment and we talk a lot
07:47
about a bubble right now, I don't know what is, what is your take on it? What are you, or what are
07:52
the conversations you're having with clients about how they feel about, are they a little nervous
07:55
about that trade? Yeah. We talk about, I mean, we talk to clients, advisors and clients, institutions
08:02
globally all the time. Um, look, the markets are the markets and there are long-term investors that
08:08
need to just keep staying with the markets. We talk about, it's not time in the mark or timing the
08:12
markets. It's time in the markets. Um, the other thing though, is you just have to acknowledge
08:17
that there's uncertainty out there, right? There is volatility. There are things going on in the
08:21
markets that again, everyday people, let's take it to America and Americans, everyday people need
08:26
professional advice. They need someone they can trust that will help them navigate that through
08:30
professionally managed solutions or through advice. Um, but there is uncertainty out there,
08:35
but again, we come back to it's time in the market, not timing the market. Um, 20 seconds,
08:42
Jamie. I mean, are more people feeling comfortable putting money to work? Are they after kind of a nice
08:47
bounce from the April lows or they're like, I'm good, I'm done. I want to be a little bit more
08:51
conservative just quickly. No, we are seeing, we are seeing flows into portfolios in ways that are
08:56
across. As I said, BlackRock was up a trillion dollars since the summer. We talked, we are having
09:00
the best conversations we have ever been having with financial advisors, institutions, and wealth
09:05
managers across the world.
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