Inside Justin Baldoni's $30K-a-month 'smear job' against Blake Lively

Watch Inside Justin Baldoni's $30K-a-month 'smear job' against Blake Lively - New York Post on Dailymotion

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00:00The Blake Lively Justin Baldoni legal war rages on and now bombshell text messages and emails

00:06allegedly prove that his team orchestrated a smear campaign against his co-star. Last week

00:13Blake's attorneys filed in New York federal court over 60 pieces of evidence which were obtained

00:17through discovery. Here's a breakdown of the unsealed documents. In emails from August 2024

00:23the same month that It Ends With Us hit theaters, Justin Baldoni's publicist Melissa Nathan

00:29contacted Jed Wallace, a social media guru and hired Gunn to the tune of $25,000 per month

00:36for three months. His job allegedly to engage with any negative accounts to help change the narrative

00:44and stay on track. Justin's publicist stressed that all of this will be most importantly untraceable.

00:51In another email her employee Katie Case emphasized the integral part here is to execute all without

00:58fingerprints. Docs show the company intended to use platforms like Reddit and TikTok to expose

01:04behavior of Blake and other parties, both current and past. Around this time a cringeworthy interview

01:11with Blake Lively went viral. First of all congrats on your little bump. Congrats on your little bump.

01:18Norwegian journalist Kirstie Fla called it the interview that made me want to quit my job.

01:24Despite it being for the 2016 Woody Allen movie Cafe Society, the awkward exchange seemed to unleash a new floodgate

01:31of unflattering Blake Lively moments.

01:33However, sources say the use of anonymous accounts to push pro-Justin Love ended up not being necessary

01:41because there was already an avalanche of anti-Blake hate online.

01:44An unnamed member of one of the PR group chats agreed, replying,

01:49This is crazy. She doesn't have a good reputation. All of this is organic stuff from real people making TikToks, not bots.

01:57Taylor Swift was also dragged into the mess. Her song, My Tears Ricochet, was used in the movie,

02:03but texts from Justin Baldoni's since-dismissed $400 million defamation countersuit

02:09alleged Blake used her famous friendship with the singer as a bully tactic.

02:13In fact, according to the newly unsealed court docs, publicist Melissa Nathan's employee, Katie Case,

02:20wrote in an email that the team was worried about Blake activating the Taylor Swift fanbase,

02:25calling it a major concern. This led them to increase the PR consulting fee to $30,000 per month

02:33due to the uptick in social chatter. It's sure to be one heated courtroom drama when both Blake and

02:39Justin are expected to testify in her sexual harassment case against him, set for trial in March 2026.