00:00What if you could make $179,000 per week by yourself with a mixer, some dyes, a little bit of glue, and an ability to take a selfie video like this?
00:11That's what we're talking about this week. I'm calling it slime plus selfie videos equals $179,000.
00:18Look at this. I'm like a four-year-old. I'm this excited about it.
00:22But basically what we have here is we have slime.
00:24Now slime is fascinating. They actually put it in the ASMR realm, which is basically like people get super excited to see visual items kind of manipulated and move.
00:35It is surprisingly fun to engage with.
00:38And this woman that we're talking about is all about this squishy sensation and selling, I guess what I would call like Play-Doh meets silly putty.
00:47If they had a love child or an orgy, you'd get slime.
00:50The wild part is all she does is she takes this stuff and she puts it on a video like this.
00:56I just lost like 30 minutes of my life going down her YouTube deal, but I thought I'd tell you how I'd play this market and how we would make, potentially, a bunch of money together playing with slime.
01:06The cool part about it is it's not just this Nickelodeon-looking stuff.
01:10They actually come with a bunch of add-ons like this.
01:13Is this distracting? Is this distracting while I'm talking to you about slime?
01:16This one is called Blueberry Waffle, and so you take this normal Blueberry Waffle-looking thing, and surprisingly, you actually squish it into the slime.
01:27And it all becomes sort of part of the same equation.
01:31Now, if you're intrigued by what you're seeing here, imagine what happens on YouTube.
01:36They're like this bizarrely satisfying way to lose 30 minutes, and it turns out that this was a whole thing back in 2016, but I guess died off, and demand seemed to not exist anymore.
01:50But what may surprise you is that this slime business has not actually gone away.
01:55This company, Peachy Babies, apparently sells out in 30 seconds every single Friday when she does a new slime drop.
02:03Every single Friday, complete sellout of this.
02:10This woman appears to be like 24, 26 years old, so I did what a normal person would do, which is immediately pinged her to ask her how much money she makes, because that's normal, right?
02:19Anyway, surprisingly, she ignored me, so I had to go do some of my own sleuthing, and it turns out this is what the numbers show me.
02:26So this is actually not even hers, because I couldn't get her slime online, because she sells out way too much.
02:31So I got it from a couple of other providers.
02:33I was looking at how much is she killing it by, and before we get into the surprising world of slime, let's think about this, you know, a little bit further.
02:41If you were to do any online business right now, and do normal e-commerce, you'd have a bunch of different SKUs, a bunch of different items, you'd have a weighting inventory.
02:51She's passed all of this by using this, YouTube, and by using TikTok to basically grow 10x.
02:59And I thought, okay, I want to figure out how to make millions on slime.
03:03That's a sentence I never thought I'd write.
03:06But let's look at some quick math.
03:07So if you look at this graph, what you can basically see here, we'll do some public math for you, is that she's making anywhere from if we lowball it, $60,000 a week, to if we highball it, $179 a week, or about $8 million a year.
03:21And here's how I got there.
03:22She sells more than 40 different varieties of slime and restocks each Friday.
03:28This is an ultraviolet one.
03:29How cool is this?
03:29And if she restocks each Friday, they usually put between 100 and 300 individual packets of slime variety up for sale.
03:38God, it really is a little sticky.
03:40Then they sell it on the low end for $14.99.
03:42And I wish I could be, you know, tell you that I think I'm off here, but I don't.
03:46She is basically selling out hundreds of thousands of dollars in 30 seconds each week.
03:51This made my little mitts actually start tingling.
03:54You take one look at her comments and there's this resoundingly common theme.
03:58Can you make more?
03:59What about a subscription box, they say?
04:02I gave up.
04:02They're out of stock all the time.
04:04Stop taking time on TikToks and make more slimes.
04:07Then the cool part is she actually uses these comments to create her TikTok videos like this.
04:12But it got me thinking.
04:13Is she a one-off phenomenon that's fueled by, I don't know, fake scarcity?
04:17Or is there a market out here for this stuff?
04:24After searching five other slime sites, because apparently I have nothing better to do, they all sell out weekly.
04:31I think there is a market for what is called hand slimes, which are basically these.
04:35They're not mass manufactured.
04:37Best I can tell, they have like, for instance, this one has a smell.
04:41You can't smell it.
04:41It smells like blueberry waffles, supposedly.
04:43I mean, mixed with like a little plastic.
04:45But they're supposed to be like a modern day stress ball or an adult version of Silly Putty on steroids.
04:51And they come in all of these flavors.
04:53Like, for instance, this one's honeycomb.
04:55And you can squish this like bee-looking thing inside of it.
04:58They've got ones like unicorn pancakes.
05:00Slim-a-roos, which is like cookies and cream frosting that looks like cookies and cream and smells like them, too.
05:07And, you know, there's like this whole language.
05:09Apparently there's a language for like how you engage with them.
05:13Like this one has like, oh my gosh, we'll see if you can hear it.
05:18Okay.
05:18Oh, see that?
05:19That like thing is called a bubble pop, which is when the slime pops.
05:22The cloud texture is basically when they're big and frothy like this.
05:26And drizzly is when the slime does this.
05:29So anytime there's a counterculture like this for a type of product where they come up with their own language, you can build a cult around it, which is probably why she's selling out in minutes.
05:38Now that you know all of that, which seems really important, a couple of fascinating items.
05:43This business has done zero dollars in ad spend, zero partners, and simply uses organic social to grow.
05:50You know, she says this exactly.
05:52Her business wouldn't exist if it weren't for social media marketing.
05:55Haven't spent a penny, which is very unusual in e-commerce world.
05:58And they're expanding through content creation, which is fascinating.
06:02I would probably do the exact same thing.
06:05Now she started out on YouTube, where now she has hundreds of millions of views.
06:08Well, look what's happening.
06:08She's moved all of it to TikTok almost entirely.
06:11And her YouTube is just a rehash of her TikToks.
06:18The cool part about this is if I think about how I'd play this game.
06:22Well, first of all, the moat around this business is that these are made by hand, as opposed to mass manufactured.
06:28And yet, given we've figured out how to manufacture jeans and grow organs and petri dishes, I feel fairly confident that we can figure out how to recreate handmade slimes at scale.
06:38So play number one would be figure out better logistics and manufacturing.
06:41Like, Andrea, if you're watching this right now, like, love to invest in you and bring on some other players.
06:46What I'd immediately do is bring on a manufacturing co-packaging expert to figure out machinery at a larger scale.
06:52I'd increase production by 10x.
06:54I'd still probably do unique one-time-only weekly drops and specialty slimes, which is what these are.
07:00But I'd give people a chance to buy each week.
07:03I tried buying for seven weeks in a row, and I couldn't.
07:05I'd also figure out a way to get this into subscription boxes for, like, special, super premium versions that only subscription box holders can get on a weekly or monthly basis.
07:15Number two is, if she wouldn't let me invest in hers, I'd buy a competitor.
07:19There are a bunch of these small little one-off slime manufacturers out there.
07:23I'd buy one, then I'd actually only increase their marketing and video presence.
07:28I'd snap up some of the real estate for those who want to buy these types of products today, like on Peachy Baby's sites.
07:34And I'd be just DMing all of the followers of this Peachy Baby account and bring them over to another brand that actually has products in store.
07:42I think a third way you could play it is start your own version.
07:44Seems pretty self-explanatory.
07:46I'd slap together somewhere to actually put these into a blender.
07:52The materials for it are listed here.
07:54They're basically nothing.
07:56Some colors and dyes get creative with it, and off to the races.
07:59And then if you think about how to create your own business of this, it doesn't have to be just another version of this.
08:05Now, these aren't edible, but you could create edible versions like these or partner with cool influencers to pimp them out.
08:11You know, maybe Cody Sanchez has a contrarian slime that's red and fancy looking.
08:16And like, if you could eat them, that'd be rad.
08:18I would also create a world with slime.
08:20None of these slime makers, if you look, have characters or things to fall in love with.
08:25Like, create the new modern My Little Pony version of slime so kids want to collect them all.
08:31Slimes for each, you know, type of pony or princess or whatever.
08:35Three, I'd make organic all-natural slime.
08:37Judging by the scent of this bad boy, this is not organic.
08:41So how about a vegan, hipster, healthy version for the moms out there?
08:46You could charge a super premium for something like that, as opposed to only $14.99.
08:50The fourth thing I do is content sponsorships.
08:52I actually really just like watching the videos, and I think a lot of people do too.
08:56How about partnering with brands, et cetera, to do sponsored content?
09:00Like, she seems to have done one with the Buccaneers here.
09:02But like, why wouldn't there be like a, I mean, this is like Princess Ella blue slime, right?
09:07Where Disney pays you to create it and sell it, but they also pay you to promote their video or new release.
09:12I would totally be doing that.
09:13And lastly would be DIY kits.
09:15Again, this ain't rocket science.
09:17So for the ever-industrious, could she sell just little kits of the ingredients so she didn't have to do the production for some of the, you know, evergreen versions that she has each week?
09:26Let the moms make them themselves.
09:28All of this to say, you really can make money doing anything, it turns out.
09:32And if you're into slime and you start a company, send me some.
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