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00:00This is the end of the show.
00:30This event is a fan meeting for a certain game.
00:33It's proved very popular among young players.
00:55It was released by China's largest game publisher.
01:00The game industry continues to expand.
01:04In 2022, it had annual sales of 203 billion U.S. dollars.
01:10Three billion people are gamers.
01:13In 2022, it had annual sales of 203 billion U.S. dollars.
01:19Three billion people are gamers.
01:24More than a third of the world's population.
01:28Japan has long been known as a major force in the video game industry.
01:34Now, to survive on a global scale, a drastic change is occurring there.
01:48This video game company that created generation-defining fighting games is making a huge change to a well-loved series.
01:58To increase interest among users worldwide, it has revamped the character designs and game system.
02:04It has revamped the character designs and game system.
02:08What do you mean?
02:09What do you mean?
02:10What do you mean?
02:14What do you mean?
02:16What do you mean?
02:17What do you mean?
02:18What do you mean?
02:19What do you mean?
02:20What do you mean?
02:21To increase interest among users worldwide, it has revamped the character designs and game system.
02:27The concept is that we can play all the people who can play all the people who can play all the people.
02:47Meanwhile, another Japanese game maker has given birth to worldwide hits by pursuing their own trajectory.
02:57Their games are known to be agonizingly difficult.
03:01A twist, mesmerizing loyal users to attain unprecedented success.
03:08A battle for the ages spans the globe as game makers worldwide plan their next attack.
03:15In this program, we follow the challengers in this massive industry.
03:22In this program, we follow the challengers in this massive industry.
03:41One of the largest video game events in the world, the Tokyo Game Show.
03:56A new peak of 787 companies exhibited their latest creations.
04:11Two hundred and forty thousand attendees witnessed the spectacle.
04:20One booth attracted particular interest from fans.
04:30It was for fighting game Street Fighter VI.
04:52After seven years, the latest entry to the series.
04:55After seven years, the latest entry to the series.
04:59is MNCH掉 ourselves.
05:00Knos X using thePU пол-game.
05:01The series Miguel computing was finally hosting since the early season.
05:02After seven years, the first토iles Mattel spaces were fully kitschy entitled
05:05To demonstrate the alten mana line is an unmist records in the sea level.
05:07Why are you truly working afterwards?
05:08That do you do work and stand out?
05:13You're somehow making aolve power- στοすppo and chill Park.
05:15If it's so tight in the is turn you can't understand...
05:17You're now making a cute world goal.
05:18Well, you do Die kuges as well by CBS.
05:20One of the things we will do things so far.
05:21Sure, it's cool with the Battle of The Galaxyrek carro.
05:23Development has been led by the game's director, Nakayama Takayuki, and its producer, Matsumoto Shuhei.
05:34They're eager to gauge player response.
05:53They're looking at the faces of the people who play.
05:55Of course, I was in the game center, so I saw the faces of the people who play.
06:01But I don't think so much about it, so I'm very happy and happy.
06:05You're close?
06:06Yeah, close.
06:08The game was created by one of Japan's most prominent video game developers and publishers, Capcom.
06:28Over the last decade, they've seen a steady increase in sales.
06:32Their sales in the 2022 fiscal year amounted to around $900 million.
06:4380% of that came from the overseas market.
06:47Their long creative history has boasted numerous hits in diverse genres, including horror and action.
06:57Among them, Street Fighter is one of the most famous.
07:02The series began in 1987, and Street Fighter II dominated the arcade scene in the early 90s.
07:19The fighting game featured a cast of colorful characters hailing from around the globe.
07:24Street Fighter II DASH!
07:25Let's go to the個人戦隊!
07:26Let's go!
07:27Let's go!
07:32Special moves are pulled off with masterful command of the joystick and buttons.
07:36Tournaments filled with arcade warriors waiting to show their skills swept the country, creating a social phenomenon.
07:53For over three decades since then, the series has commanded continuing popularity.
08:06We were given permission to visit the development area.
08:19We were given permission to visit the development area.
08:23The current development team has been working together for about five years.
08:43In order to expand overseas sales, they sought to change things up.
08:56From programmers to designers and composers, more than 300 staff members have worked on the latest iteration.
09:03Their goal was ten times the success of a million seller.
09:10Ten million copies in sales.
09:13The first step they took was refreshing the design.
09:34The first step they took was refreshing the design.
09:38In previous games, characters were depicted with an anime-like style favored in Japan.
09:57But internationally, gamers tend to prefer character models with more realistic features.
10:03Do you like these in the audience?
10:06The first step they took was to emphasize the design.
10:10It is a framework to show their experience.
10:13I really recommend to keep actors that are unique to a world-like style.
10:16For many people at all they like,
10:18If you're met at all, you'd like to play A game like a game.
10:20The first step they took way with you,
10:22It is a game like an interesting picture of the character of the game.
10:24The first step they took when you make a light,
10:26When you make the action.
10:28It is just a moment.
10:29For those who let people know their everything.
10:30One focal point was the depiction of muscles.
11:00The developers enlisted the help of bodybuilders and martial artists from around the world.
11:17First, they photographed their physiques from every conceivable angle.
11:23They used this data to bring a new level of reality to the characters.
11:30He's a top builder.
11:36He's a lot of muscle.
11:39He's a lot of muscle.
11:44He's a champion.
11:49He's a lot of muscle.
11:53He's a lot of muscle.
11:59They record not just overall appearances, but the slight movements among muscles.
12:05He's a lot of muscle.
12:17He's a lot of muscle.
12:19He's a lot of muscle.
12:23He's a lot of muscle.
12:27He's a lot of muscle.
12:29He's a lot of muscle.
12:31He's a lot of muscle.
12:35He's a lot of muscle quality.
12:37He's a lot of muscle.
12:39Looks like he's so low.
12:41Just go there!
12:42Yes!
12:44Our team know this noch the team!
12:46I've got a lot of muscle and muscle, so I've got a lot of muscle and muscle.
12:52I've got a lot of muscle and muscle.
13:04Another vital strategy to the game is making sure that people all over the world can enjoy it to the same extent.
13:16My job involves localizing all of Capcom's games into various different languages with the localization team.
13:28Street Fighter VI is being translated into 14 languages, which, in addition to English, include languages such as Polish and Arabic.
13:38When designing the stages set in each country, special attention was paid to making them authentic.
13:45Take the streets of France.
13:54I'd like to go to Churros.
13:57I'd like to go to Churros.
13:59This meal was originally for a gig at Churros.
14:08I wanted to go to a restaurant named Churros called France.
14:12I asked flow to the store and said,
14:14I thought that they were not popular in France.
14:18They were popular in France, and they were very popular in France.
14:23So I wrote this picture.
14:32For the game's theme, they went with hip-hop for its worldwide appeal.
14:37Hip-hopっていうのは世界中で受け入れられているジャンルだと思うので…
14:56コンセプトは全人類に遊んでもらえるストリートファイター
15:02枠に縛られないほうがいいだろうなと思ってて、多分縛られるから今まで発展してなかったので
15:09そこは、いい意味で枠を取り外した感じでやりたいなっていうのはありました。
15:17世界中で見たら、まだまだ今からインフラが整ってくる地域もあると思いますし
15:24まだまだ今から本当にゲームにプレイしてくださる方っていうのもまた増えてくると思いますし
15:29そういう人たちにいかにゲームをプレイしてもらえるか、知ってもらえるかっていうのはとても重要になります。
15:36As Japanese video game creators pursue an increasingly global standard,
15:43the game industry's growth continues to accelerate.
15:486 trillion yen, or about 56 billion dollars in sales in 2014,
15:58have multiplied to 200 billion dollars in 2021.
16:05Although during that time the Japanese domestic market doubled from around 9 billion dollars to 18 billion,
16:13the pace of growth in regions like North America and China has been far greater.
16:24With advances in technology, graphics have made leaps in fidelity.
16:29Bringing a high quality game to market now requires years of work with many people involved.
16:36The funding needed for development also reaches staggering sums.
16:54Professor Koyama Yusuke has devoted extensive research to video game manufacturing.
16:59He points out that it's not unheard of for games to require 100 million dollars in production costs.
17:10Well,昔だと、やっぱり日本国内だけとかを意識して作ってて、
17:17もう全然よかったんですけど、それだけではやっぱりもう全然予算が足りないっていう時代ですね。
17:24勝ち目がないわけではないですけど、昔の超大覚悟に戻れるとは思いません。
17:31押田元の経済力の玄関みたいなものもどうしてもあり、その中で外でどうやって稼ぐのかっていうのはあります。
17:40Two months have passed since the release of Street Fighter VI.
17:47The producers stop by a music festival.
17:57Capcom has set up a booth at a non-game-related event to judge the reaction from outside their core audience.
18:14In this entry to the series, a fundamental change was made to the game's formula.
18:27The game's formula is made to the game's formula.
18:30出た!出た!出た!
18:36よく分からなかったけど面白かった。
18:43何だろう、どっかボタンを押したら技が出るっていうのがすごい難しいイメージとは違って、
18:49A system to easily use special moves has been implemented into the game.
19:19The game contains between 20 and 30 moves for each character.
19:29The Shoryuken, for example.
19:33Normally, it would be performed by rolling the directional key right, down, and diagonally to the lower right, ending with a press of an attack button.
19:46In the modern control scheme, all this can be done with one button press.
19:52This was added to significantly lower the barrier to entry, attracting new players.
20:02However, the change incited a wave of criticism from long-time players.
20:16Some people regard the necessity of inputting challenging attacks as a test of skill.
20:23Nakayama, deeply understood the criticisms leveled at the change by fans.
20:30He himself has been a fan of the series since childhood.
20:36It comes from being a friend of mine.
20:51I wanted to use my friends with the same character as NG.
20:58The other characters were Gail and Dalsh.
21:03I thought they were good.
21:06I thought it was cool.
21:11Nakayama first became involved with the development of Street Fighter in 2014.
21:21He worked alongside Matsumoto, another longtime fan of the series.
21:37The first obstacle they encountered was the difficulty of attracting new players.
21:43I thought it was crazy.
21:50I asked if you know Street Fighter,
21:54everyone knows so I can take the hand.
21:58But if you know Street Fighter,
22:01It's a problem.
22:15Street Fighter Series is more than a series of games.
22:22The same thing I think is that the main character of the game industry is one that spans the globe.
22:47Currently, Chinese game developers are the fastest growing in the world.
22:57In 2022, the Chinese game industry boasted sales of $39 billion, nearly equal to the U.S. game industry.
23:08The most popular game in China is a multiplayer online battle arena, or MOBA game.
23:15Honor of Kings
23:16Active users number more than $100 million.
23:29In 2022, a tournament was held offering more than $7 million in prize money.
23:39The game is developed and published by Tencent.
23:42We received permission to film at their office.
23:48Yearly sales at Tencent's game department are about $25 billion, more than that of the entire Japanese video game industry.
24:04The company's employees number around 100,000.
24:10Their headquarters includes gyms and restaurants.
24:13Tencent has been buying up game developers all over Europe, North America, and Asia.
24:24They now hold 20 development studios around the world.
24:32And their next goal?
24:33This shooter game was developed with an eye toward sales in North America.
24:43Players team up to take on opponents.
24:46This is a strategy game, made with regions such as Mexico in mind.
24:55Players hatch plans based on the changing tide of battle.
24:59By working with global studios, Tencent seeks to develop games that address the needs of players in each region.
25:16Japan is one of their main targets.
25:44This is a shooter they released in 2022, goddess of victory, Nikkei.
25:58The characters are artificial humanoids known as Nikkeis.
26:06The anime-style visuals were designed to appeal to Japanese players.
26:11The game is about more than visuals.
26:20It features an RPG system where characters grow and deepen their bonds with the player.
26:33The characters eventually reveal surprising backstories.
26:37The game grasps the Japanese trend of becoming emotionally invested in characters through their growth.
27:07We met with the team focused on development of the game.
27:16They told us about their marketing and analysis performed for the Japanese release.
27:21Their research extends not just into Japanese games,
27:35but also manga and music, in order to grasp the cultural landscape.
27:40In the summer of 2023, they chose the event called Comic Market as a means to promote the game.
27:42Cosplayers dressed as characters from the game appeared there.
27:43Cosplayers dressed as characters from the game appeared there.
27:44And the photo session was crowded.
27:45And the photo session was crowded.
27:46And the photo session was crowded.
27:47In the summer of 2023, they chose the event called Comic Market as a means to promote the game.
27:49Cosplayers dressed as characters from the game appeared there.
27:50And the photo session was crowded with fans.
27:51Cosplayers dressed as characters from the game appeared there.
27:52And the photo session was crowded with fans.
27:54In just a year of service.
27:55In just a year of service.
27:56The game has reached a high level.
27:57In the summer of 2023, they chose the event called Comic Market as a means to promote the game.
28:01Cosplayers dressed as characters from the game appeared there.
28:02And the photo session was crowded with fans.
28:03Cosplayers dressed as characters from the game appeared there.
28:04Cosplayers dressed as characters from the game appeared there.
28:05Cosplayers dressed as characters from the game appeared there.
28:06Cosplayers dressed as characters from the game appeared there.
28:07Cosplayers dressed as characters from the game appeared there.
28:08Cosplayers dressed as characters from the game appeared there.
28:09Cosplayers dressed as characters from the game appeared there.
28:10Cosplayers dressed as characters from the game appeared there.
28:11Cosplayers dressed as characters from the game appeared there.
28:12And the photo session was crowded with fans.
28:13Cosplayers dressed as characters from the game appeared there.
28:14Cosplayers dressed as characters from the game appeared there.
28:15And the photo session was crowded with fans.
28:17In just a year of service.
28:18In just a year of service.
28:19The game has reached 25 million downloads.
28:20In just a year of service.
28:23The game has reached 25 million downloads.
28:25million downloads, propelling it to sales of nearly $400 million.
28:55So, we chose a way to do this, and we made this game together.
29:05This game doesn't provide a lot of great value for the world.
29:20Increasing globalisation of the game industry has led to changes in the play environment
29:25as well.
29:31This service, Steam, provides a means to download games produced all over the world.
29:40All of them are for play on computers.
29:46160,000 games are available through the service,
29:50which is used by an estimated 100 million people.
29:56The number of games made to play on PCs or smartphones is skyrocketing.
30:02Home game consoles command only 19% of the market.
30:07The number of games made to play,
30:08the number of games made to play.
30:10When you don't have to buy games, you can't buy games, and you can't buy games.
30:27Japan had once stood at the top of the industry through its mastery of home consoles.
30:34As they became less influential, Japan lost its edge in attracting new users.
30:44The efforts of Japanese game companies are now pitted against worldwide competition.
30:52I didn't know why they had made games of no other countries.
31:10I think it has become a huge hit from a lot of different countries.
31:27Amidst this intense international competition,
31:30one game publisher has delivered breakout hits.
31:34All right, Game of the Year winner is Elden Ring!
31:49Thank you very much.
31:53In 2022, Elden Ring was awarded Game of the Year.
31:58While journeying through a vast open-world environment,
32:01players do battle with all manner of frightful foes.
32:09The game was developed by Japanese company From Software.
32:18Shrouded in secrecy,
32:20neither their development studio nor staff was available for filming.
32:24What gives From Software their overwhelming international appeal?
32:37We asked an American journalist who has covered their releases for his opinion.
32:41This genre of Souls-like, which is kind of defined by, you know, very difficult combat,
32:58a freedom of, you know, customization of, like, being able to approach different challenges with different builds,
33:07and having a very large risk-reward element to the gameplay.
33:12From Software is known for their highly challenging games.
33:23Not long after starting,
33:29a huge beast swoops out of the sky, crushing the player instantly.
33:35On the next try, they manage to avoid its talents,
33:48but are instead burnt alive.
33:53By enduring game over after game over, step by step,
34:04players discover the way to defeat enemies.
34:08It's common to spend hours of playtime battling a single boss.
34:12But it's a very specific style of difficulty.
34:24It's not so much based on, like, you know, split-second reflex testing.
34:29It really is based on, like, you know, learning as you go,
34:33taking notes from every time you die,
34:36and just basically coming back stronger with, you know,
34:38more knowledge to overcome a certain challenge.
34:43Following the game's release,
34:45internet communities sprung up devoted to the details of gameplay.
34:53Players from across the globe competitively post videos of their feats,
34:57and come up with strategies together,
34:59sharing knowledge to work their way through the game.
35:02I saw it coming, thank God.
35:09Okay, one more hand, then he's dead again.
35:13Despite, or thanks to, its intense difficulty,
35:17Elden Ring has sold 20 million copies in the past year.
35:20A specialist in the game industry explains that there's a distinct secret behind this success.
35:38How do you find this success?
35:41How do you find this success?
35:43How do you find this success?
35:46How are you going to do the success of this market?
35:49How do you find this difference?
35:50It's a global niche, but it's completely different.
35:53There are a lot of users' people who are using it, so it's possible for users' people who are using it.
36:00It's possible for users' people who are using it.
36:02It's a number of hundred million.
36:04It's a number of 1,000 million, 1,000,000,000,000,000.
36:08If you're using a global niche, you can use it as a fan.
36:12I think I'm not sure how to express what the fans are going to do with it.
36:42As the next step, the producers are working on downloadable content for the game.
37:03I'm now playing the new character, Akino.
37:12This new addition to the roster is a poisonous Serpentine Femme Fatale.
37:24They took care to make her movements look totally distinct.
37:31They took care to make her movements look totally distinct.
37:46Start off.
37:53Motion capture was used in the process.
37:59In motion capture, dozens of markers are applied all over the body and filmed with 150 special cameras.
38:11The actual human movements are digitally captured.
38:16I'm happy to get a little of it.
38:18I'm happy to get a little of it.
38:23I'm happy to get a little of it.
38:26Aki contrasts the fluid motions of a snake with sudden sharp strikes.
38:43Two actors take part in the filming.
38:47One of them is a contortionist.
38:54The other, a stunt performer.
39:02One of them is a most talented performer.
39:03What's the same name?
39:06The finger must be cool.
39:09It's a pretty cool character.
39:11It feels like you can stand back straight.
39:12I feel so well.
39:14One of them is also gorgeous.
39:16I was always able to be able to get a little of it.
39:17You can see how you drew their равно-ish.
39:18You can see how you drew the moment.
39:19You can see how you drew a light on body.
39:21You can see how you drew your voice.
39:22You can see how you can get a lot of it.
39:23They aim to incorporate the special skills of both performers.
39:51For the clawed attacking motions, they use the version performed by the stunt person.
40:00The wide leg sweeps and other flexible moves feature the contortionist.
40:10And for the sharp poses, they again use the stunt person.
40:20Through their combined efforts, a range of motions, impossible for any single person, are captured.
40:32Yes, it is. Thank you.
40:40To keep players invested in the game, updates are essential.
40:45If interest trails off, the huge investment in the game could be all in vain.
40:55There was one more addition to make the game as a game.
41:01I'm still trying to do it.
41:05I'm still trying to do it.
41:07I'm still trying to do it.
41:09There was one more addition to make the game as accessible as possible.
41:24In line with their concept to let anyone enjoy the game, they added the option of sound effects indicating character distance.
41:36This acts as an audio guide for players with sight impairments.
41:50I'm still trying to do it.
41:51I'm still trying to do it.
41:52I'm still trying to do it.
41:53I'm trying to do it.
41:55I'm trying to do it.
41:56To make sure that the most people can play the game as possible.
41:57I don't know how to play the game as possible.
42:02In August 2023, a large fighting game event was held in Las Vegas.
42:15Street Fighter Stick!
42:20Let's see the intro video.
42:247,000 people from over 50 countries and regions participated in the Street Fighter competition.
42:32The response from fans far exceeded Nakayama's expectations.
42:50I was looking at playing and playing and playing.
42:55I felt that it was the first time it was released.
43:00The tournament was also streamed online where 3.7 million fans watched from around the world.
43:20The players included people with visual impairments.
43:23The players included people with visual impairments.
43:27The players included people with visual impairments are at?
43:34the players included people with visual impairments.
43:39The players included people with visual impairments.
43:40This is the game!
43:42This is the game!
43:44This is how much he is going to do!
43:46It's not enough!
43:48It's not enough!
43:50It's not enough!
43:52Is that it?
43:54It's not enough!
43:58It's not enough!
44:00It's not enough!
44:02It's a great game!
44:04It's a great game!
44:06I thought I was just shocked
44:08I thought it!
44:10In our grand finals of Israel
44:12The championship
44:14featured a player from the Dominican Republic
44:16against one from the
44:18United Arab Emirates
44:20Ten versus Luke
44:22Locked and loaded here
44:24Back at it
44:26Oh my
44:28We got our reset action here
44:30Tense strikes were exchanged
44:32Tense strikes were exchanged
44:34Rips it and it hits on the throw
44:36What a way to do it early
44:38You might die
44:40Special moves landed
44:42And the drive game
44:44Does Mena do a tournament point?
44:46And finally
44:48Last guess for Mena of the tournament
44:50Betrayed
44:51Goal to the knuckle
44:52It doesn't reach it!
44:53Now it'll do it!
44:54Angry Bird your Street Fighter 6
44:56Evolution 2023 Champion
45:00It's not worth it
45:01It's a great way to focus
45:02It's just accurate
45:03We are justolithic
45:04We are very happy
45:06We are just happy
45:08We have a lot of people
45:10We are always待って
45:12We are always happy
45:13We have many countries
45:14We have many countries
45:15Who who is strong
45:18We have several countries
45:19We have been talking
45:20We have been fighting
45:21So we have been fighting
45:22After we do
45:23We have been fighting
45:24We have been fighting
45:25and that could be a good idea of fighting.
45:33Games have shown the power to bring the world together.
45:36This limitless possibility is an aspect of their work
45:40that Nakayama and his colleagues savor.
45:50The industry continues its ceaseless expansion.
45:55in october 2023 microsoft bought out a major american game company for over 68 billion dollars
46:05from the deal an industry giant grew even larger
46:15with its record of over 500 million units of home console sales sony is preparing their counter-strike
46:25they've released a device letting players access games anywhere there's wi-fi without the need for a tv
46:40they seek to create an environment of even greater accessibility to their consoles
46:45in china tencent has announced 10 new titles currently in development
47:07by accurately measuring user needs in diverse locations they aim to expand their market even
47:20further
47:27so yeah she won't go into the original you show that you can also be like a
47:32father she can do not show the watchers will allow me can they ask what's that
47:37to provide more products to the world.
47:42I've come here.
47:43I've come here.
47:45I've come here.
47:46I've come here.
47:50As their goal for the future,
47:52Capcom works to sell 100 million games a year.
47:58The endless battle rages on.
48:02For the year,
48:03Asia is huge,
48:05the Mauritian,
48:07Europe is still a marketer.
48:11There are so many people who use the game on the agenda.
48:18I usually will want to play different games with everything else.
48:22It's not the end.
48:27If you live with the business only,
48:29I've never been able to do that.
48:33I've been able to do it a lot.
48:37I've been able to do it a lot.
48:59I've been able to do it a lot.
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