00:00It's Benzinga, bringing Wall Street to Main Street.
00:02The National Hockey League became the first major U.S. sports league to license its trademarks to prediction market startups, according to the Wall Street Journal.
00:09It signed multi-year deals with Calci and Polymarket to use NHL, Stanley Cup, and team names.
00:14The agreements mark a major crossover between financial exchanges and traditional sports gambling, drawing pushback from regulators and industry groups.
00:22Calci, a federally regulated exchange offering event contracts, operates in all 50 states and has seen record volumes since partnering with Robinhood.
00:29DraftKings and FanDuel shares have fallen 18% and 11% respectively since Calci's September product launch.
00:35NHL business president Keith Wackel said partnering with Calci and Polymarket will help attract tech-savvy fans while maintaining strong relationships with sportsbooks.
00:44For all things money, visit Benzinga.com.
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