The NHL became the first major U.S. league to license its trademarks to prediction markets, partnering with Kalshi and Polymarket. The deals blur lines between finance and gambling, drawing regulatory scrutiny as fan engagement grows.
00:00It's Benzinga, bringing Wall Street to Main Street.
00:02The National Hockey League became the first major U.S. sports league to license its trademarks to prediction market startups, according to the Wall Street Journal.
00:09It signed multi-year deals with Calci and Polymarket to use NHL, Stanley Cup, and team names.
00:14The agreements mark a major crossover between financial exchanges and traditional sports gambling, drawing pushback from regulators and industry groups.
00:22Calci, a federally regulated exchange offering event contracts, operates in all 50 states and has seen record volumes since partnering with Robinhood.
00:29DraftKings and FanDuel shares have fallen 18% and 11% respectively since Calci's September product launch.
00:35NHL business president Keith Wackel said partnering with Calci and Polymarket will help attract tech-savvy fans while maintaining strong relationships with sportsbooks.
Be the first to comment