In India's congested cities, delivery apps cash in

AFP English

Quick commerce apps are redefining the retail game in India, allowing customers to get hold of not only food and drink but anything else from clothes to iPhones -- within minutes. At a warehouse managed by online grocer BigBasket in central Mumbai, employees work with military-like precision to pull off deliveries in just 10 minutes. These warehouses are known within the industry as "dark stores", a reference to being closed off to customers. Local tech companies have poured in billions to set up these nifty logistical networks across big cities, fuelling India's rapid shopping industry.

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00:00it's not very expensive to order in generally even if you order a small cart or even if you

00:13need to pay a delivery it's it's not a very big add-on amount you're okay to pay that amount for

00:20the convenience of having things delivered to your doorstep the reason customers love this

00:24is because one it removes the pain of planning no customer wants to plan wait for the orders to get

00:29delivered and then wait for it to see if everything has been received they love the fact that it comes

00:34immediately they love the fact that they can get everything that they want and different products

00:39all in one single basket and this instant gratification is the cornerstone of the change in

00:45customer behavior in quick commerce the number of people that we have within a one and a half two

00:49kilometer radius of any dark store is very high so the revenue potential in that catchment is very high

00:56that doesn't happen in low population density economies the second thing lack of retail density

01:02we do not have enough dark stores or even physical stores per thousand people in this retail urban

01:09catchments so so this addresses a very large unmet need today in these economies the third is the fact

01:17that we have a very low manpower cost compared to developed countries this makes it affordable to

01:22send somebody to deliver the order because there's a one-to-one delivery and and to come back and

01:27again deliver and this these three factors make it far more affordable i think the convenience of

01:34having everything in one app as opposed to me going to different stores i might have to go

01:41to the local dairy first or then go to the vegetable guy go to the grocer go to the fruit guy you know as

01:48opposed to just sit on the app just or just press in a bunch of keys and all of it comes uh delivered

01:53to home um but yeah it it does make me lazy

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