Border Talks Inside Out || Iftikhar Firdous || 7th October 2025 - Complete Show - video Dailymotion

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Transcript

00:00BODY TALKS

00:30It's 119.

00:31The government has been in the middle of it.

00:32Which is an important issue.

00:34But it's always a good idea.

00:36This has been a great potential for Pakistan.

00:38This has been a great potential for the government.

00:42This has been a highlight.

00:44No marketing has been made.

00:46No, it's been a travel destination in Pakistan.

00:50In the past, we've seen a couple of people who have seen it.

00:54This has been a good idea for Pakistan.

00:56This has been a good idea for the government.

00:58tourism के लिए आए और इसके maximum potential

01:00जो कहा जाता है कि तक्रीवएं

01:024 Arab dollar का potential है पाकिस्तान में

01:04tourism के आवाले से और नए

01:06जो tourist destinations है अगर उनको

01:08भी बनाया जाए तो यह potential मजीद

01:10जो है वो बढ़ सकता है क्या है

01:12पाकिस्तान का tourism का potential

01:13और क्या हकूमत इसके लिए कुछ कर भी रही है

01:16इसके लिए आज हमने मदू किया है

01:17जनाब सरदार यासर साब को

01:19जो प्राइम मिनिस्टर के coordinator है

01:21tourism के लिए

01:22शुकरिया सरदार यासर साब

01:24for taking out the time और आने के लिए भी

01:26and it's always good to see young blood

01:28particularly driving policy

01:31क्योंकि बहुत कम देखने में आता है

01:32और लोग connect जो है वो कर पाते है

01:35in terms of policy as well as the way that people speak

01:37तो tourism is one of those subjects

01:40जो hardly जो हो मीडिया पर इसके बारे में कोई बात की जाती है

01:45usually जिस perspective में बात की भी जाती है

01:48it's basically in relation to when everything else is left out

01:52तो लोग tourism की उबर बात करना जो हो शुरू कर जाते है

01:55क्योंकि इस मुल्क में conflict इतना ज्यादा है

01:58हर चीज से related

02:00तो इस किसम के topics जो हो जाते है

02:02so one of the reasons to invite you was

02:04to actually find out के

02:06यह जो tourism का sector है

02:08हम सुनते हुए आरे थे के potential है

02:11potential है

02:12how much of that have we tapped in

02:14और इस time हो रहा क्या है basically

02:16because we literally don't know what's happening

02:18in terms of the tourism

02:19it's a pleasure thank you for having me

02:22मैं समिशो के बहुत इपॉर्टंट सब्जेक्ट है

02:24कहीं सालों तक निगलेक्ट होता रहा है

02:26लेकिन चाहता है का आप contribution की बात करें

02:28तो बहुत बड़ा contribution इसका पाकिसान की जीडिप में

02:30as of today

02:31तकरिवन 40 to 50 million domestic

02:34पाकिसान में और प्रॉक्सिमिली वन मिलिन के क्रिये बें

02:36जो 4.2 चाहता है

02:37उसमों ओवर्टीज पाकिसानी भी शामिल है

02:39as of now 14 billion

02:41dollars की हम बात कर रहे है

02:43in the GDP contribution

02:44इसको हमने इन्हांस करना है

02:45जो target है हमारा अगले 10 साल तक

02:47at least कम सकम इसको 40 billion

02:49तक लेके जा सकते हैं

02:5040 billion

02:51दुबाई के एब एब इसम जे छोटे साम मूलक है

02:53retail और टॉरिजम पर थ्राइफ कर रहा है

02:55real state is completely separate subject

02:57I think Pakistan has a lot of scope

02:59जहां तक हम diversity देखें

03:01इसमें multiple components है

03:02आपको पर यहां पर medical tourism भी है

03:04adventure tourism भी है

03:05religious tourism भी है

03:06and we need to tap into each sector

03:08The image of Pakistan, we have to narrate the world on its own way.

03:13First of all, we have not done branding on Pakistan.

03:16You can see Saudi Arabia and Dubai is also branding.

03:18But what is Pakistan doing?

03:20We have thought about a slogan in a while.

03:22We have said, Salaam Pakistan.

03:23Now, we have to bring it into the international standard.

03:25We want to show the whole of Pakistan in three sentences.

03:28Pakistan is a country where beauty breathes, history speaks and adventure lives.

03:34You can also say that Pakistan has it all from peaks to palms.

03:38The narrative matters both.

03:40You know this better.

03:41If we look at it, it's not too low.

03:43The software image of Pakistan will be through-channelized.

03:46I'm going to talk about religion.

03:48You have, collectively, as of today, 150 gudwaras.

03:51You have 490 Hindu temples.

03:54You have 150 plus British temples.

03:56The historical linkages are quite old.

03:59Of course, Central Asia.

04:01There are 1,400 churches here.

04:04It's a huge spectrum.

04:06And now, we have the beast and energized already.

04:10We are trying to do the rest of the sick community.

04:13We come here.

04:14We have convenience for this.

04:16We have 126 countries on arrival.

04:18It's free of cost.

04:20We have the Indian passport holders.

04:21We have the policy revised them.

04:23We want them to be quickly.

04:24It's in our favor.

04:26It's related to visa.

04:27As of now, if I request you online, you can see it because you have digitized.

04:54In any embassy, you need to go to a councilor.

04:56If you apply, then within 24 to 48 hours, the visa will get you.

04:59The clearance process is much more simplified now.

05:02It was probably 5 years ago.

05:03I'm going to tell you today.

05:05I've tried myself.

05:06Our overseas staff also comes.

05:07It's very easy.

05:08The visa on arrival is very easy.

05:09If it's a problem, please reach out to us.

05:13We have an office at the PM Secretary.

05:15Our office is PTDC and the IPC Ministry.

05:17Just let us know.

05:18We'll personally look into this.

05:19If there are any issues, people will come.

05:20Then, if we go back to the contribution.

05:22In Adventure Tourism, you can tell us about how many truckers and backpackers are coming.

05:26Paragliding is coming.

05:27Paragliding is coming from Islamabad.

05:29We will also go for sailing boats.

05:32We will also go for sailing boats.

05:33We are planning on doing night cruises with dinners.

05:36So, a lot of innovation is coming in from a lot of young entrepreneurs.

05:39And I want to tell you this too.

05:41In Pakistan, we are operating multiple 5-star hotels.

05:43The last 5-star was built here 25 years ago.

05:46Now, you have made a 6-star in federal capital.

05:48There are multiple hotels.

05:49We have recently opened a 5-star in Natia Galee.

05:51We are here in Top City.

05:53We are here in Top City.

05:54So, we are getting many more properties.

05:55Target our next 5 years.

05:57At least 1 million jobs.

05:59Vision 2030.

06:001 million jobs.

06:011 million jobs.

06:02We have to bring in the tourism sector.

06:03At least 20,000 rooms created.

06:05Now, we have almost 100-plus hotels opened on GB.

06:07But we are going to channelize it.

06:09We are going to create awareness.

06:10These are your selling points.

06:11But we have to promote.

06:12When people don't tell us, no one is going to know.

06:14Okay.

06:15I didn't know a lot of things that you have told us.

06:18Because usually, there is no one thing about it.

06:20But my question to you is, you know, there are one of the things that keeps on coming again and again.

06:26The thing is that our infrastructure is not tourist friendly.

06:33So, for example, if a person without any tour guide goes in any area,

06:38So, sign boards or guidance, which place is where we live.

06:42Public transport issue.

06:43Are we trying to keep that in the purview?

06:46That is the purview that our cities are structured and friendly.

06:51This is the fundamental for tourism.

06:53In any country, you have to have the attraction.

06:55After that, you need accessibility, accommodation, amenities and activities.

07:00This is the fundamental aspect.

07:01We are working on this.

07:03We are building a tourism portal and a booklet.

07:05Which is going to be like a coffee table book.

07:07Every office, every embassy, overseas missions come over.

07:10Which will have a directory of Pakistan.

07:12How many hotels, restaurants, contact numbers.

07:15Local police, tourism police, numbers.

07:18That's fundamental.

07:19On-line website, we have to put this data on.

07:21And also, weather data.

07:22Met data will be live.

07:24That was my next question basically.

07:25We are in the climate change index.

07:26In the top ten.

07:27And slowly and gradually, our number is going up.

07:28So, one of the points of concern is that active information, proactively,

07:46we have to use users to do join areas.

07:48Usually, people are stuck and there are problems.

07:51And then, you have to call in the military to evacuate.

07:53It is a long process.

07:54That's why people are scared.

07:56So, are we looking at a sort of integrated system with tourism?

08:03Absolutely.

08:04We want to take the right provinces and create a unified platform.

08:07Which is already under process.

08:09Which will have the right provinces data.

08:11You will be able to see the whole of Pakistan on one platform.

08:13Similarly, the point is accessibility.

08:15We are very better compared to the last five years ago.

08:17The infrastructure is very improved.

08:19If I just want to take the example of Malam Jabba, Swat,

08:22then you have to know that you don't have motorway.

08:23Now, we have a beautiful road.

08:25Now, in February, in March, we are planning a scheme festival.

08:28With the international community, infrastructure is there.

08:30There is a road, a hotel.

08:31Then we are planning it.

08:33We have to change the perspective of the world.

08:36When we say Pakistan, they think Kabul.

08:38So, this is to tell the world that Pakistan doesn't work.

08:41If we look at the criminal cases,

08:44if you look at the street crime in the UK, London,

08:47then you can compare it to Pakistan.

08:49You can't wear a good house.

08:51You can't wear a good range over.

08:52You can't wear a good range over.

08:53You can't wear a good range over.

08:54You can wear a good house.

08:55The stabbing is also happening.

08:56There is the best shopping mall.

08:57White City, Westfield.

08:58There are all homeless people living here.

09:00In Pakistan, you will not look at the mall.

09:02If we look at the charity,

09:04the state takes ownership, the civilians, the citizens take ownership.

09:08So, we are very proud of Pakistan.

09:10But we are only talking about negativity.

09:11I am talking about our people.

09:13I request you to look at those countries.

09:15We are talking about homeless people in Los Angeles.

09:17There are homeless people.

09:18But they don't show us.

09:19They show us good things.

09:20They show us good things.

09:21They show us good things.

09:22Good things in every place.

09:23But if we have good things,

09:24we have to do good things,

09:25we will not do good things.

09:27You are the people who are going to market Pakistan.

09:29The media and the public as a whole.

09:30What are we doing?

09:31I am going door to door.

09:32I am personally organized road shows with the entire sector.

09:35Why?

09:36Because we have to tell them what Pakistan has to offer.

09:38There are bad things everywhere.

09:39There is no place where there is no place.

09:40But they show us good and bad things.

09:42That's what we have to do as well.

09:43We are going to take a very short break.

09:45We are going to come back.

09:46I also want to ask that we are building new tourist destinations.

09:49Because we are hearing about strata rural areas.

09:51We have been talking about local areas.

09:53We are looking around.

09:54We have seen about deserts.

09:55We have seen a huge resource of water.

09:56We are not going to exploit them.

09:57We are working on the other side.

09:58We are constantly at the time of Australia.

09:59We are having a huge resource of water.

10:01So, we still do a great deal.

10:02We have to do our best.

10:04We are going to take a distance.

10:05We have to take a distance.

10:06We have to take a distance.

10:07We have to do all the best.

10:08We will go to penit費inhares.

10:10We will not have to take too much further.

10:11We will continue to collect the details.

10:13So, let's take a second,

10:14far back.

10:15Welcome back to ourself !

10:16Welcome back, Nazarene.

10:46Welcome back, Nazarene.

11:16Welcome back, Nazarene.

11:46Welcome back, Nazarene.

11:48Welcome back, Nazarene.

11:52Cholestan is another one.

11:53We are planning on a lot of sites in Sindh.

11:55We are focusing on Gwadar, Ghadani, Resorts, Skying Resorts, Skying Resorts.

11:59There are plenty of sites.

12:01But first of all, we are pitching to the private sector.

12:03We are pitching to the private sector.

12:04We are pitching to the private sector.

12:05Because the issue is the cost of land.

12:06We want to sell them to the land.

12:08Because the most important thing is the development of the land.

12:10So we want to sell them to the land.

12:11So this is a public-private partnership.

12:12Absolutely.

12:13That is the best model.

12:14I mean, long-term-per-un-ko-dain.

12:15Let them develop it.

12:16They will become a partner with you.

12:17State-ka-com business-karna-nei-ha.

12:19Abhi, humaira green tourism-na-bhi-multiple-size-developed-ke-hen.

12:21They're doing really well.

12:22Lekin this is not enough.

12:23Kewa, it's my huge amount of investment-ke-requirement.

12:25You're looking at billions of dollars.

12:26So us-meh-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah-mah.

12:27We're losing 2.5 billion dollars.

12:57We're losing 2.5 billion dollars of our Pakistanis.

12:59We're losing 2.5 billion dollars.

13:00So we're losing 2.5 billion dollars.

13:03One of the things that you've mentioned is that we don't have anything on weekends.

13:08We're just eating and shopping for shopping.

13:14We've seen one thing.

13:16And that was the reason that I asked you the question.

13:18We're looking at tourist destinations.

13:22Usually people are waiting for the coldest of the coldest of the coldest.

13:26And because the other places are not looking at the coldest.

13:29That's why all the northern areas are in the northern areas.

13:31And there are facilities that are not as much as people who adjust can.

13:39And then traffic jams and people who are happy to come back.

13:44They're coming back more frustrated.

13:45So what we see is usually when we go to the border.

13:50So we've built a little distance from the city, 20 kilometers, built a park or built a facility in which people go to the recreation.

13:59Is that an idea?

14:02That is the idea.

14:02We are actually focusing on an integrated tourism zone.

14:06So every region is defined.

14:07There's a hotel, theme parks, multiple recreation activities.

14:12I'm going to give you a CDA example.

14:13We're trying to find them in F9 Park.

14:16There's a complete food street along with Lakeview Park.

14:18There's a food street created like a box park model.

14:21There's a modular unit.

14:22There's a permanent structure.

14:23We can remove it.

14:24Food street is very important.

14:25There's a lot of activities generated at night and there's light music, cultural activities, festivities that people engage in the summer and winter.

14:34We plan a safari park so that there's no requirement in Islamabad here.

14:38So this is the whole focus.

14:39That a complete ecosystem can be done within the federal capital, within the different provinces, so that every city, every city, every city, their requirement will be done locally.

14:47What is the response from the people that you are interacting with internally or externally?

14:53The policy measure response is what is the response?

14:55And I need a very honest answer.

14:57What will work?

14:58That's the question.

14:59I frankly tell you, the Prime Minister has given a very clear signal on this.

15:03He's very categorical.

15:04He's saying we need change, we need reforms, we need today, today.

15:08So we have a complete free hand from Prime Minister.

15:10We're taking on board, taking on board, taking on board.

15:12We're going to any debate.

15:14It's not going to be your own, it's not going to be our own.

15:15It's going to be our own.

15:16It's going to be our own, it's going to be our own.

15:17My response from the government is very positive.

15:20The private sector is more positive.

15:21They're waiting for it.

15:22Because nobody wants to invest outside.

15:26Pakistan has a lot of potential.

15:28There's a consumer market in the 250 million, 410 billion GDP.

15:33It's a massive market.

15:34It's a consumer base.

15:35So whether it's retail, whether it's theme park, whether it's hotels, they will earn money locally.

15:39You have to have hotels in the Nathai Valley, the weekend, you don't get a place.

15:44You don't get a place, room, you don't get a place.

15:44You don't get a place in the Swat, in the summer, in the winter, you don't get a place in the peak season.

15:48You don't get a place in the demand available here.

15:50You don't get a place in the Islamabad.

15:52Of course, Islamabad has a place in the 2027.

15:54Inshallah, when you have a conference in the SEO, we have enough hotel rooms.

15:57We need at least two, three more five-star hotels.

15:59But again, through the federal government, we have a core five-star hotel, federal government,

16:02to the Saudi investors, that you have to take it.

16:05So we're being very flexible.

16:07So we're trying to offer the same level of investment policies, which you have to offer the same level of investment policies,

16:12because we're in a very competitive environment, and we're doing a lot of marketing, especially Dubai example, Singapore, Saudi AB example.

16:19So we're coming up with big guns.

16:21So we have to have equally attractive policies.

16:24We have to convince IMF that we're free and they're all requests to our Pakistanis, that you have to do all of your funds,

16:36that you have to give your funds, that you have to give your funds, that you have to give your funds,

16:40that there's a complete deficit.

16:41You have to spend your 50 percent budget on your debt servicing costs, 50 percent of it.

16:47So that the money is missing from the IMF program, then we will create a policy from our own purpose.

16:53Today, whatever we do before we ask them, we will ask them.

16:55So when will we get a dictation?

16:56If you have to be independent in real sense, then we need to have financial independence.

17:00After all, whatever you want to do, we need to reduce the duties.

17:04We want to give you the duties of tourism products, because the main cost of your equipment,

17:08taxing incentive, we will give you the duties of the IMF program.

17:12Thank you very much, Yasser.

17:15So, you have to listen to tourism potential.

17:20And it's always happy to be that people who are watching these fields and such fields,

17:28which usually media highlights, or the potential of its potential,

17:35I hope that what Yasser has told me is that this is the pace of the pace of the year

17:41and by the year of the year, at least we will be in this position

17:45and we will be hosting our hotels in our hotel

17:49plus the tourism of our capabilities and potential

17:55that will look for the next few years

17:58and the immediately will be in the future

18:00but the important thing is that the public feedback is important

18:04that we will be a tourist friendly country

18:07which will be a tourist friendly country

18:07which will be told that obviously there is an image building

18:11but foreigners with a friendly friendly environment

18:14and to host them

18:16that they will be threatened to feel it

18:19and to create a friendly environment

18:22I think it is very important

18:23programs inside this kind of GFTAGOO

18:25which will be found in the future

18:27see you in Border Talks

Border Talks Inside Out || Iftikhar Firdous || 7th October 2025 - Complete Show

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