OpenAI announces partnership with Mattel on video modeling

Mattel and OpenAI announced a strategic collaboration to support AI-powered products and experiences​ ​based on Mattel's brands.​​​

Transcript

00:00Toy maker Mattel is partnering with OpenAI to test the ChatGBT maker's artificial intelligence

00:05radio model, Sora 2.

00:07OpenAI's CEO Sam Altman said, so at the company's Developer Day conference on Monday.

00:14Mattel has been a great partner working with us to test Sora 2 in the API and see what

00:19they can do to bring product ideas to life more quickly.

00:23So one of their designers can now start with a sketch and then turn these early concepts

00:27into something that you can see and share and react to.

00:30So let's take a look at how this works.

00:32Monday's moves are the latest in a stream of announcements for OpenAI, which sparked the

00:37modern AI boom with the launch of ChatGBT about three years ago.

00:41Many of CEO Sam Altman's ambitions are bold and expansive, even by Silicon Valley standards,

00:47sparking some concern among tech investors about whether or not AI investments are a bubble.

00:53One also announced the launch of ChatGBT 5 Pro in the API and a smaller voice model in

00:58the API, both advances on previous versions launched earlier this year.