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Cheddar News
  • 7 months ago
Mattel and OpenAI have entered a strategic collaboration aimed at integrating advanced AI—via tools like ChatGPT Enterprise—into Mattel’s iconic toy brands.

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00:00Mattel and OpenAI have entered a strategic collaboration aimed at integrating advanced
00:04AI via tools like ChatGPT Enterprise into Mattel's iconic toy brands like Barbie and
00:10Hot Wheels.
00:11The goal is to create innovative, age-appropriate play experiences with a strong focus on privacy
00:17and safety.
00:18The partnership will also leverage OpenAI's capabilities to streamline Mattel's internal
00:23operations, everything from creative ideation to product development and overall efficiency.
00:29Although specific product types have not yet been revealed, Mattel expects to launch its
00:33first AI-enhanced offering later this year.
00:36The move comes as Mattel faces weakening toy demand, prompting the company to explore new
00:41tech-driven strategies while maintaining full ownership of its IP.
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