Kai Cenat breaks Twitch record with 1M subs, but critics question how organic it was

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00:00Kaisenot has officially hit a million active Twitch subscribers during Mafia-Thon 3,

00:04a historic first on Twitch. But fans are split on whether this is pure fan achievement or a

00:09corporate-fueled spectacle. The 23-year-old streamer kicked off Mafia-Thon 3 on September

00:141st, 2025, a month-long marathon of non-stop streaming. His stream included celebrity guests,

00:21all aimed at breaking records and raising funds for a school in Nigeria. And while his streams

00:25bring in millions of views, on September 27th, Twitch took to X to post, chat he did it,

00:31a million subs in 27 days. Congrats at Kaisenot, legendary. One fan joined in online to celebrate

00:38the milestone, explaining that, quote, it's a testament to consistency, creativity, and connecting

00:43with an audience. But critics argue that Kaisenot's milestone was largely driven by sponsors and

00:48corporate backing. In partnership with Valorant, Twitch is currently running a September event,

00:54which is boosting subscriptions for 48 hours until October 1st, giving streamers an extra sub for

00:59every five gifted subscriptions. And could be a reason why Valorant shows up at the top of Kaisenot's

01:04stream for the monthly top gifters. Other names include Snoop Dogg, eBay, Crocs, and State Farm,

01:11whose combined top five donations totaled over 170,000 subscriptions, an estimated value of more

01:17than a million dollars. But Kaisenot doesn't get to keep it all. As a Twitch partner, the platform

01:22takes a cut of subscription revenue, usually 50% for most streamers, though long-term partners can

01:27earn up to 70%, although Kaisenot's exact contract terms are not publicly known. And while real fans did

01:34contribute to the new subscribers, corporate donations and Twitch's marketing push clearly played

01:39a major role, raising questions about how organic their milestone really was. Share your thoughts

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