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Ehrlicher Käse und transparentes Bier: Innovative Lösungen von The Food Detectives

Europas Top-Experten für Lebensmittelsicherheit vereinen sich gegen Betrug. In Folge 3 von „The Food Detectives“ zeigt ein finnisches Team eine Lösung zur Sicherung der Vertrauenswürdigkeit landwirtschaftlicher Produkte.

Mit Unterstützung von the European Union & the Watson Project

LESEN SIE MEHR : http://de.euronews.com/2025/10/06/ehrlicher-kase-und-transparentes-bier-innovative-losungen-von-the-food-detectives

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00:00Europe's best food safety experts are joining forces to crack down on fraud.
00:06Euronews is following them in this special series called The Food Detectives.
00:10In this episode, fresh technology to make farm products you can trust.
00:23Rolling farmland and dairy cows happily grazing.
00:27This idyllic scene in Finland is exactly what you imagine when you think of high-quality, small-scale farm products.
00:34Yet, even this sector isn't immune from fraud, as Food Detectives Hanaleena Alakomi explains.
00:41In a small-scale production, there may be a shortage of products,
00:46and that's why it's important that there are ways to show the quality of products
00:52and that's why it's important to know the food products.
00:57So, this farm run by Antti Koljanen is part of a pilot project with the Food Detectives
01:02to create a whole new level of transparency across the dairy supply chain.
01:07It begins with these robotic milking machines, which measure and test the milk from each cow every day.
01:14The milk is then taken from the farm to this small dairy, where it's transformed into cheddar cheese,
01:27and the effort to maintain total transparency in production continues.
01:44The special ingredient is this QR code label developed by the Food Detectives from the EU's Watson project.
01:52Behind this simple printed sticker, you'll find the entire story of the product.
01:57We can provide more information on how the products are prepared for me.
02:11What are the different stages, where all the different foods have come,
02:14and then we'll see more videos and see how the preparation process has been.
02:19The Food Detectives transparency solution was developed here in Vassa, on the west coast of Finland.
02:31One of the key goals of this team is for small-scale producers to be able to easily deploy their total transparency solutions
02:38using well-known technology like QR codes, as Food Detectives Stureud explains.
02:44What we do is actually an exciting combination of using standard technologies that are still used,
02:56but to create a system where you consider yourself to embrace the information,
03:03so that the information can be used by all of the products.
03:08This microbrewery is pilot testing the QR code solution.
03:25It means that details like where the barley was harvested are now visible.
03:29Details consumers didn't always have before, according to Food Detectives Pekke Karhunen.
03:34This unique code also helps fight against imitation and fraud.
03:53The flow of data goes in both directions, too.
03:54Once customers scan the code with their phones, they can evaluate the product, feedback, comments,
03:58to the producer and see promotions and updates.
03:59The flow of data goes in both directions, too.
04:17Once customers scan the code with their phones, they can evaluate the product, feedback, comments to the producer,
04:23and see promotions and updates.
04:26At this point, there is also a possibility that buyers can send a return to the product,
04:30and by that they can send a return to the product,
04:35and they can send a return to the product.
04:37In addition, they can also provide information,
04:42and if they need to go back to the product,
04:44then buyers can see this information.
04:48That's all for this episode.
04:50Next time on the Food Detectives,
04:52we're in Spain to see a sweet new system to find fraudulent honey.
04:56See you then.
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