00:00Europe's best food safety experts are joining forces to crack down on fraud.
00:05Euronews is following them in this special series called The Food Detectives.
00:10In this episode, fresh technology to make farm products you can trust.
00:23Rolling farmland and dairy cows happily grazing.
00:27This idyllic scene in Finland is exactly what you imagine when you think of high-quality, small-scale farm products.
00:34Yet even this sector isn't immune from fraud, as Food Detectives Hanaleena Alakomi explains.
00:41In a small-scale production, there may be a shortage of products.
00:46That's why it's important that there are ways to show the quality of products,
00:53and to explain how the food products have come.
00:57So this farm run by Antti Koljanen is part of a pilot project with the Food Detectives to create a whole new level of transparency across the dairy supply chain.
01:08It begins with these robotic milking machines, which measure and test the milk from each cow every day.
01:14It's a single.
01:16Every dog can have a look at the same time, and only a reliable diet is able to take a look at the tank.
01:22In the robot there are a lot of different coding, airway, electricity, water, water...
01:32The milk is then taken from the farm to this small dairy,
01:38where it's transformed into cheddar cheese,
01:40and the effort to maintain total transparency in production continues.
01:45The special ingredient is this QR code label
01:48developed by the food detectives from the EU's Watson project.
01:52Behind this simple printed sticker, you'll find the entire story of the product.
01:57The food detectives' transparency solution was developed here in Vasa,
02:26on the west coast of Finland.
02:31One of the key goals of this team is for small-scale producers
02:34to be able to easily deploy their total transparency solutions
02:38using well-known technology like QR codes,
02:42as food detectives Stureud explains.
02:44What we do is actually an exciting combination of
02:50using standard technologies that still use,
02:55but to get together a system where you're thinking about
03:00to embrace information,
03:02so that information can be used by all of the products.
03:08This microbrewery is pilot testing the QR code solution.
03:24It means that details like where the barley was harvested are now visible,
03:29details consumers didn't always have before,
03:31according to food detective Pekke Karhunen.
03:34This unique code also helps fight against imitation and fraud.
03:56The flow of data goes in both directions too.
04:03Once customers scan the code with their phones,
04:07they can evaluate the product, feedback, comments to the producer
04:11and see promotions and updates.
04:12The flow of data goes in both directions too.
04:18Once customers scan the code with their phones,
04:20they can evaluate the product, feedback, comments to the producer
04:23and see promotions and updates.
04:26That's all for this episode.
04:50Next time on the food detectives, we're in Spain to see a sweet new system
04:54to find fraudulent honey.
04:56See you then.
Comments