00:00Europe's best food safety experts are joining forces to crack down on fraud.
00:06Euronews is following them in this special series called The Food Detectives.
00:10In this episode, fresh technology to make farm products you can trust.
00:23Rolling farmland and dairy cows happily grazing.
00:27This idyllic scene in Finland is exactly what you imagine when you think of high-quality, small-scale farm products.
00:34Yet, even this sector isn't immune from fraud, as Food Detectives Hanaleena Alakomi explains.
00:41In a small-scale production, there may be a shortage of products,
00:46and that's why it's important that there are ways to show the quality of products
00:52and to control the food products.
00:57So, this farm run by Antti Koljanen is part of a pilot project with the Food Detectives
01:02to create a whole new level of transparency across the dairy supply chain.
01:07It begins with these robotic milking machines,
01:10which measure and test the milk from each cow every day.
01:14The milk is then taken from the farm to this small dairy, where it's transformed into cheddar cheese,
01:29and the effort to maintain total transparency in production continues.
01:44The special ingredient is this QR code label developed by the Food Detectives from the EU's Watson project.
01:51Behind this simple printed sticker, you'll find the entire story of the product.
01:58In this Watson solution, we can put a lot of information back to the QR code
02:02and put a lot of information back to the tag,
02:06in particular, about how the products are prepared for me today,
02:10what different stages have been, where all the different food products have been,
02:14and then we'll see more videos and see how the preparation process has been.
02:20The Food Detectives transparency solution was developed here in Vassa, on the west coast of Finland.
02:31One of the key goals of this team is for small-scale producers
02:34to be able to easily deploy their total transparency solutions
02:38using well-known technology like QR codes, as Food Detectives Stureud explains.
02:45What we're doing is actually an exciting combination of
02:50using standard technologies that are still used,
02:56but to create a system where you're thinking about
03:01to maintain information, so that information can be used by all of the products.
03:08This microbrewery is pilot testing the QR code solution.
03:25It means that details like where the barley was harvested are now visible.
03:29Details consumers didn't always have before, according to Food Detectives Peke Karhunen.
03:34This unique code also helps fight against imitation and fraud.
03:52This unique code also helps fight against imitation and fraud.
03:57The flow of data goes in both directions too.
04:18Once customers scan the code with their phones, they can evaluate the product,
04:22feedback, comments to the producer and see promotions and updates.
04:26That's all for this episode.
04:27Next time on the Food Detectives, we're in Spain to see a sweet new system to find fraudulent honey.
04:31See you then.
04:32That's all for this episode.
04:48Next time on the Food Detectives, we're in Spain to see a sweet new system to find fraudulent honey.
04:55See you then.
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