Ömer Abacıoğlu, building a bridge between Turkey and the world of Duanju with ReelPix

Duanju

Read the article: https://www.duanju.fr/en/post/omer-abacioglu-building-a-bridge-between-turkey-and-the-world-of-duanju-with-reelpix

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00:00Hi, I'm Omar from Limex, and my unique role combines the International Content Director and Operations Manager board,

00:08giving me a full view from creation to global monetization,

00:11and my Turkish and Russian rules is the key to bridging the different markets.

00:17And so, about Limex, we're in TV broadcast industry more than 10 years.

00:25And in Russia, we are something like a top player.

00:28We have audience more than 10 million.

00:31So, in your view, what is shot drama?

00:34Are there any genres that are unique to shot dramas?

00:38Actually, I define it by its format, not genre.

00:42It's content made for mobile with a dance plot,

00:47and every one or two minute episode needs a strong emotional hook and a cliffhanger.

00:52It starts with romance, any genre, thrillers, sky-fi can work if it holds attention.

00:58Why do shot drama go viral?

01:01Are there any formula behind the hits?

01:04Actually, for me, it's like a free topic.

01:07One of them is psychology.

01:09For me, it's fast food for the brain,

01:12offering instant emotional graphification and technology.

01:17It's designed for phones, so vertical, easily watched without any sound.

01:22You can watch it in subway road or at your classwork, everywhere.

01:28And most important, it's engagement.

01:31Constant cliffhangers create a bridge effect and drive social media discussion.

01:36Can you, again, briefly introduce the two shot drama apps you are currently promoting?

01:43One of our apps is for the Russian market.

01:48It's named Kino Lenta and focused on Russian-speaking market with deep cultural localization.

01:53And another app is named RealPix, our global flagship,

01:59a hub for top international content and new technologies.

02:02These two apps differ only in their target regions.

02:06And besides the language difference, Kino Lenta is more about deep localization.

02:12Provide a tailored local product can outperform a general global one.

02:17Because for foreign stories, Russian audiences,

02:21it really is not that broad to what I want to say,

02:24but the local stories and Russian actors is more important for us,

02:30as expected for Kino Lenta.

02:32Yes, there is a different content in Kino Lenta and RealPix,

02:36but monetization models and everything, it's kind of the same.

02:41What types of shot drama content are popular among Russian-speaking audience?

02:47And why do you think they resonate with them?

02:50Actually, the cultural relevance is everything.

02:54So content produced in Russia, we organize scenarios and character types,

02:59performs for better than adapted foreign stories,

03:01Cinderella stories set in Moscow, resonates more than one set in New York.

03:06Our strategy is to fully localize universal pilots.

03:10So I heard you are currently developing an AI-powered shot drama platform.

03:16Can you tell us more about how AI is shaping the content creation?

03:20We use AI as a tool to boost creativity and efficiency in two ways,

03:27analytics and production.

03:28For analytics, we're using machine learning to personal recommendations

03:32and even predict a script's potential success.

03:36And in production, we use the Generite AI for complex visual effects or locations,

03:41raising production quality while managing costs.

03:44Some Chinese companies like RealShot, they actually have an office in the US.

03:50They hire local people and they produce original stories as well.

03:57Then how do you stand out from those competitors?

04:01As I said, we target the different markets.

04:04Our RealPix, it's a global app, but it's mostly for the Mena market.

04:09So we start to film our Turkish titles.

04:13Kino Lenti is for Russian audience.

04:16So I think it's okay.

04:18It's a huge market, as you know.

04:20So if we get what we have in our minds,

04:24so we become success.

04:26We believe in that.

04:26How does Arabic audience like?

04:30What kind of stories does this country like?

04:33Yeah, good question.

04:35Mostly it's something like hot stories, you know,

04:38with romance, with beautiful girls.

04:41And this kind of content is most popular in these countries.

04:46Also, Turkish titles are so important for us

04:50because the Turkish series is so popular and worldwide.

04:55So we try to integrate it to our short drama project.

04:58We see already one of them

05:01and two of our Turkish titles in production right now.

05:05Are those more male audience or female audience

05:09for the Arabic countries?

05:11It's something close to 50-50,

05:13but it's more for the male audience,

05:17not for the female.

05:18But female audience also can find something unique in our story

05:22because it's something like office romance.

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