Passer au playerPasser au contenu principal
Duanju
  • il y a 3 mois
Read the article: https://www.duanju.news/en/post/india-scout-duangu-sanidhya-narain-view

Catégorie

🗞
News
Transcription
00:00Hi, I'm Sanitya. I'm the co-founder and CEO of Dashverse.
00:05Can you tell me more about the Dashreel?
00:08So Dashreel, honestly, it's not very different from any other short drama app at the moment.
00:14And we have launched it two months back.
00:17Initially, Dashreel's library is in Indian languages for the Indian consumers,
00:22but it also has a lot of Southeast Asian exported content,
00:26and especially short dramas from China that we have dubbed into Indian languages.
00:32And people are responding great to it.
00:35Going forward, our goal is to really be a two-sided marketplace
00:40and be a platform where creators can create their short dramas either through live action production.
00:48But mostly, I believe it's going to use AI a lot.
00:52If you have laptops or the new cameras, you have to be a creative storyteller,
00:57but a lot can be executed if you have a great story in mind
01:01and you understand the capabilities that you could use the new medium.
01:05So let's see where it goes.
01:07I believe users and the consumers of short drama need a lot of content
01:11and they need a lot of diversity.
01:13And there is not one company or one studio who could bring in and generate so much content.
01:20So it has to be collective.
01:22The industry has to grow on its own.
01:24And I feel today, at least in India, supply is a major problem.
01:29We don't get so much diversity yet.
01:31And that is where our focus is going to be in the couple of months.
01:35What different kind of genres,
01:37what different kind of content can be built into this format?
01:40Can it be as broad as the movie industry or the television industry or the OTT industry is?
01:47You just mentioned increase the diversity of short dramas.
01:51How can you increase the diversity?
01:52Yeah, I think the biggest limiting factor into why diversity does not exist so much as of now
02:00is the production budgets.
02:03End of the day, creative people who are producing content need to make their money back.
02:09And if you invest too much amount, you go bankrupt after producing a future drama.
02:16So you have to always think of it like a business and how any media industry is.
02:21And what I think is technology will actually enable it.
02:26Because there are so many things that can be created using the latest technology,
02:32which is not so expensive.
02:34So it might be a mix of both.
02:37You know, like some shots are produced from the shots from camera.
02:41These are live action.
02:42But there are a few things that you can use technology for it.
02:45So it might be a mix of it and stuff like that.
02:48But VFX traditionally has been very expensive.
02:52And that is the reason so much of content is not created in diverse genres.
02:56Are you going to make some original Indian true crime dramas or help those creators who use AI to create?
03:04So I think AI comes later.
03:06First, we have to understand that how to write it for it, right?
03:11How the screenplay works.
03:13Because people consume short dramas on the go.
03:17They do not want a very high cognitive load into consuming them.
03:21So how to really write a story in this format where they are a bite-sized episode.
03:26So we are working with a lot of writers.
03:28We have created multiple writer rooms.
03:30And currently, we are brainstorming.
03:32Because even before AI, you have to understand the script.
03:35And how the script will be different from OTT or a television or a movie, right?
03:41So that's what we are working on.
03:43Once we get the thing, we'll decide what is a better way to produce it.
03:46Is it doing a live shoot?
03:48Or is it like AI?
03:50And then we also have to take care of the cost.
03:53So we cannot go blind on that.
03:56But we are definitely going to try it.
03:58And in the next six months, you will see, at least on our app,
04:01a lot of exploration happening across genres or across the kind of stories that we can make.
04:07Do you mean you are producing more original Indian shot dramas?
04:11That's the plan for the coming months.
04:13I'm just curious about the Indian market.
04:16So what does the shot drama market look like in India right now?
04:20And how big is this market expected to become?
04:23So Indian market is fairly new to shot dramas, I would say.
04:27They didn't exist six months back.
04:30And then a lot of people saw the success in China and in the U.S. and in European markets.
04:38So got excited and just like us.
04:42And now you have seen a lot of people launching their distribution apps,
04:46creating their own content.
04:48There are a lot of studios who have started making this.
04:50A lot of people are actually distributing shot dramas on social platforms.
04:55It can happen in China, like in Douyin.
04:57That was a starting point.
05:00So Indian market is very early, but it is growing extremely fast.
05:07Consumers are liking it.
05:09I believe it is going to be, in the world, it is going to be top three or four markets of short drama.
05:16Just because India is such a big user base, there is so much appetite for consumption.
05:22And in fact, I think within a year, you will also see Indian shows, Indian short dramas getting exported globally.
05:32So a lot is happening and a big ecosystem is being created at the moment.
05:37So a lot of people have moved and a biggie.
05:50So a lot of people Rushton, they are being paid forleo Add second remember.
05:53So that's how many times, that's how many times you play your条out.
05:55So a lot of people are constantly like Facebook the contra Hemant.
05:59And then they are really working for people like me.
06:00And then they are in the main context of China with these vectors.
Écris le tout premier commentaire
Ajoute ton commentaire

Recommandations

École: plus d'un millier de postes de professeurs toujours non-pourvus au niveau national
BFM
il y a 3 mois
Epic Backflip Precision Stunt at a Stunning Mountain Lake Spot|| Heartsome 💖
Heartsome
il y a 3 mois
Mattarella "Con Toqaev preoccupazione per situazione internazionale"
Agenzia di Stampa ITALPRESS
il y a 3 mois
Santanchè "Danno eliminare affitti brevi,far venire fuori il sommerso"
Agenzia di Stampa ITALPRESS
il y a 3 mois
SCP Valravn Official Teaser Trailer Critical Reflex Direct 2025
Games World
il y a 3 mois
Hollyoaks 09 11 23 l Hollyoaks September 11 2023
New Media
il y a 3 mois
Sangameswara Temple Visible On Mahashivaratri: Glory of Lord Siva - Oneindia Telugu
Oneindia Telugu
il y a 9 ans
Naanum Rowdy Dhaan Thangamey Video Song HD | Anirudh | Vijay Sethupathi | Nayanthara | Vignesh Shivan NAANUM ROWDYDHAAN
Tamil Beat
il y a 10 ans
India Today Explains: Kanwar Yatra and its significance
India Today
il y a 6 mois
Watch - Salman Holding Aishwarya's Daughter Aaradhya - Story Revealed
Bollywood Trivia
il y a 8 ans
Yashasvi Jaiswal - The rising pillar of India’s Test future
CricTracker
il y a 3 mois
Professor Shivaji Rao Bhosale's views about Mahabharata
Garvi Gujarat
il y a 9 ans
Fathima Babu Condemned Nanjil Sampath's Comments - Oneindia Tamil
Oneindia Tamil
il y a 9 ans
Kashi Vishwanath Case : Advocate Vishnu Shankar Jain on News Nation
NewsNation
il y a 5 ans
La minute des Frangins - Episode 06 - Français
Duanju
il y a 4 jours
Kristy Wang: "If you can't capture the audience's attention, the series is over"
Duanju
il y a 1 semaine
Akolade Bamidele: writing for the duanju format, a school of narrative rigor
Duanju
il y a 1 semaine
Noah Fearnley: “It’s clearly a format that’s here to stay”
Duanju
il y a 1 semaine
La minute des Frangins - Episode 5 - Français
Duanju
il y a 2 semaines
Ambre - Episode 6 - Français
Duanju
il y a 2 semaines
Ambre - Episode 5 - Français
Duanju
il y a 2 semaines
Selen Bazmanoglu wants to anchor the duanju format in Turkish stories
Duanju
il y a 2 semaines
Aventuras con mi vecina - Episode 15 - español
Duanju
il y a 3 semaines
Aventuras con mi vecina - Episode 14 - español
Duanju
il y a 3 semaines
Scott Brown: "Viewers want stories, not content."
Duanju
il y a 4 semaines