Coffee & Business Talk: The Power of Marketing Plan and PV Mastery

Mark Tacorda

Coffee & Business Talk: The Power of Marketing Plan and PV Mastery.  Coffee & Business Talk with Ashish Jasani, International Marketing Director (IMD) of DXN, to dive deep into the Power of Marketing Plan and PV Mastery.  Ashish shares valuable insights on how distributors can maximize their growth by understanding DXN’s proven marketing strategies and mastering PV to build a strong and sustainable network.  Whether you are new to DXN or already an experienced leader, this episode will give you practical knowledge and inspiration to take your DXN business to the next level.  👉 Stay tuned for insights, stories, and strategies as DXN continues to grow worldwide!  📌 Don’t forget to FOLLOW, Like, Share, and Subscribe to stay updated with more inspiring Stories about Coffee & Business Talk. _ FACEBOOK: https://fb.me/dxnnagacity  YOUTUBE: https://www.youtube.com/@dxnnaga  TIKTOK: https://www.tiktok.com/@dxnnaga  #DXN #CoffeeTalk #DXNGanodermaCompany #GlobalExpansion #BusinessTalk #DXNGlobal #DXNWorldwide #DXNInternational  @followers @highlight @highlight   *VIDEO: ctto.

Transcript

00:00thank you for having me today thank you for coming over and you're actually wearing almost

00:17the same uh it wasn't planned it was very informative thank you again for coming over

00:25for a podcast uh this is our ninth episode and uh so we're so excited to actually have you here

00:30several people and you are the most uh long service uh long serving staff here in the

00:41xl maybe you can actually share with the people out there uh your journey in the xl how long you

00:48have been here when you started and where are you right now yeah uh first of all thank you very

00:53much mr dg for having me today for your podcast so ladies and gentlemen a very good morning to

00:58everyone of you um my name is ashish um i've been in dxn for 21 years now almost coming and i started

01:08with dxn in year 2000 um not even half you said i'm young right so yeah i started with dxn mr dg

01:18under the sales and training department and uh yeah this industry has been very new for me because

01:24i've never served the direct selling industry before but uh very challenging i must say something

01:30very new this is what from the telco background i took from the service industry uh telecommunication

01:36specifically then uh went to the airlines you know just for a short while different yeah two different

01:43thing but again it's under service then coming into the direct selling is something very new

01:48never have thought of that i'll be serving this industry for so long now but however um when i joined

01:55dxn i was um under sales and training division uh training has been my background uh quality assurance

02:02as well but when i come over here i thought that i could bring my experience with me but when knowing the

02:08industry is so unique by itself so a lot of modification need to be done the most important

02:14thing what is exactly direct selling all about uh the company the people in the company you know and

02:20how basically this business yeah you know uh is being uh uh performed you know so this this this this

02:28this other thing very important thing but anyway it has been a very exciting journey uh for me because

02:34throughout this 21 years i have met a lot of people a lot of exposure um and you know mr dg we have got

02:4020 million members worldwide imagine they're coming from all different backgrounds you know so how to

02:46juggle with them um with the common vision uh of the company how are we supposed to work and yeah um

02:54the 21 years has been so fruitful i must say challenges are there but yes uh if you love what you

03:01you you do then for sure you will enjoy the rest of the coming journey as well to a question of

03:08why you're here for 20 years we'll come back to that later i think today's podcast is so very

03:12important to have the right person to be here as a guest because i think you're the right person to

03:18talk about this particular topic so by the end of the day people will actually know the importance of

03:23marketing plan so in indirect selling so uh in dxn why do we uh let's not talk about okay so let's go to

03:32the other direct selling companies that in malaysia every companies have their own marketing plan with

03:39dxn why is it important uh to have a marketing plan and how is it uh different from the other companies

03:47out there okay uh see marketing plan is uh it's a compensation plan right so when you join this

03:55company basically uh what can the company give me i mean what we basically give them is a product the

04:01services the training and marketing plan plays a very important role because marketing plan is the

04:07one going to generate the income for them you know now um you see uh mr dg um i've seen many other

04:15companies lately because uh you know every companies have got their own unique marketing plan but comparing

04:23with all those you know uh i still find the accent is still the best why because uh we got a very unique

04:30concept of the one world one market concept and regardless wherever you are from uh the plan is one

04:38the product is one the concept is one everything is so simple and anyone can follow you know so uh this

04:46one world one market concept has made this company to be very outstanding so just imagine we are 32 years

04:54old company with 20 million members worldwide the company is still expanding growing day by day so

05:01you know um that is actually very important and uh as far as this marketing plan concerned you know

05:08we have created many free people you know uh we have created so many ambassadors uh worldwide so these

05:16are these are the most uh important thing uh that we have one plan the uniqueness

05:21marketing plan is it is important but do you think a proper marketing plan is also important

05:26i mean everyone can just do a marketing plan uh you know just now we have gpt and all the things

05:33but do you think a proper marketing plan is good for the agent yeah actually it is very important

05:40because that will determine how far the company will go you know uh can basically the marketing plan

05:47benefit the members or not uh whether the a lot of features that need to be considered whether it has

05:54low pressure or not is it easy is it simple is it duplicable is it achievable these are all the

06:00factors that need to be considered because marketing plan is the most important thing you know for a

06:05company i mean research when when any members join uh or they want to anticipate in any business right

06:12they will see how much of returns can they make you know so that transparency is very important so

06:18we have got all that features with us mr so it's good to have a proper marketing yes yes to to to

06:23move forward to to get a bonus so they have to have the understanding right yes i i always notice

06:28something is as is whenever that we have events here in malaysia gxn cyberwin uh when members come

06:34you want to take photo uh so you know every time you usually do this you know do this but only in gxn uh

06:42this this comes out so i'm very curious to know uh what this thing means because uh we've spoken

06:49about this earlier so what i was told is actually 300pv so how is it so important in the action this

06:57300pv or is it like around the world people have to do what is it what's 300pv people want to know yeah

07:04see mr dg in our marketing plan we basically have two types of qualifications one is called the

07:11qsa qualified star region and another one is a qualified star diamond so in order for you to

07:17become a qualified star region you know 300pv is needed you know so of course uh when i see the

07:23marketing plan uh diversity many years ago you know so i was thinking that uh what are the basic

07:30thing that the member should do is to do 300pv you see uh saying is one thing uh to make that thing

07:39come through is a different chapter itself you know so what we want to pass to the message to the people

07:47the the audience in large you know uh is that uh go for 300pv yeah so the very simple thing when we take

07:54photo you know we say one two three smile and all so myself is very simple you know just so this time

08:00so morning is 300pv afternoon 300pv night 300pv even say good night also 300pv you know so that

08:06basically will be in people's mind you know that when come to the accent the 300pv is something that

08:12we need to do that is our minimum qualification so-called exactly exactly yeah yeah so 300pv has become

08:19uh a very uh important uh what you call qualification and in fact if you see also mr dj i believe you know

08:27uh you know latin america market even all our new countries that dixon has prices up basically

08:33everybody is going for 300pv the minimum qualification it's a standard worldwide thing

08:39it's very good to go for it because we have got one plan so it's very easy to pass the message around to the people

08:45you know you know yeah yeah so for those who's actually um i mean i would like to go back to the

08:49marketing plan for those uh who's a beginner let's say if i'm running dxm and uh i'm a new member

08:56how important the marketing plan uh is to that person and how uh easy that they need to understand

09:05because i've seen marketing plans that they do uh you know just old school you know put the the the

09:10the the you know the a3 circle the a put the numbers here and there you know i get point

09:16views but i see uh circles numbers and everything but as a layman if somebody is coming you don't

09:22want to scare them away by showing too many you know uh numbers and figures and circles so as a imd uh

09:31with a lot of experience that you have with a newcomer how do you make it easy for them to understand

09:37the marketing plan yeah that's why dg see um if you see a marketing plan there's a lot of uh

09:44explanation needed there is a calculations also required in order to make people understand how

09:50much money basically they can generate from the marketing plan you know so there are people who

09:56don't understand that much of calculation because things can go even complicated so this business

10:02the action is very unique we don't make things so complicated make it very simple you know so

10:07that's why i got an idea from you know 300 pv that's it many people will ask this question new

10:12person especially what am i supposed to do in the accent right uh how much of sales must i do so

10:18very simple 300 pv and you duplicate the same two people but that is my marketing plan over the years

10:24mr dg of my service i have never explained to people very detail of marketing plan unless if they're

10:31leaders because leaders you will need to know the marketing plan but for the new people you know

10:37if they have got interest fair enough but otherwise why not try to make a simple strategy where

10:42people can accept and they will come to a point oh it's pretty easy and for a for a beginner

10:49um i'm sitting in the um the action office today do you think that it's uh as a leader

10:57do they start away by sharing marketing plan or do they start with consuming products telling them okay

11:03um what's the approach to make sure they don't run away uh everyone is so scared about so skeptical

11:10about directory networking mlm you know they have their mindset the moment people approach

11:15they are so afraid of coming in stepping into the picture how do we handle that situation

11:21uh dg actually for me is very simple you know just like when the first time you go in approach a

11:25girl you will not say i love you am i right obviously obviously no what you will say is

11:31hello my name is dg can i be a friend of yours then slowly maybe you know come to know about

11:36their interest i can't say i love you because i'm married anyway joke aside yeah yeah you see it's very

11:43simple thing dg um as i said don't make things complicated uh you know that your ultimate aim is to

11:50get that person to join you as a member i would advise not to open up everything you know uh let's

11:56do this marketing plan the companies these the product is these that these that everything and

12:00at the end of the day there will be one uh answer come from the person i'll think about it yes i think

12:06you must have listened this everywhere many times you know rejection comes or i have no time or it's

12:11again the same direct selling blah blah blah and whatnot but what rather i have in my mind you know which i

12:18usually uses this approach is to make a friend first you know then try to understand about the

12:23person uh in short you know the weaknesses as well some people may need money you know especially now

12:30you see the economy and whatnot so you try to be a good messenger you try to go to people with some

12:38solution or some opportunity i think that will help you know if that's it the person is looking for some

12:43additional money for the family then you can talk about the business opportunity but if let's say

12:49a person has got some health issues we have got ample of products which can help them you know

12:54for their health purposes and yeah there's someone people looking oh i'm so free i want to do something

13:00so we need to understand the people first not everything is business you know there are people

13:06who will need some time uh in order for them to understand what actually you do and what they need to

13:12do you know that matching thing need to be there so please understand the people first no force nothing

13:18and through that you make a good relationship they come to know about you they know your identity

13:23i think eventually they will follow it's also very important to uh for them to uh

13:28be confident with the product right because that's what they have to be the consumer first

13:34if they're not a consumer i don't think so they can be able to sell their brother is that true i mean

13:39normally yeah uh dj that's why you see it's very important to understand the person first but as

13:44usual a simple approach what we do is this when there is guests come to our house or when we meet

13:49a friend outside the what is the first thing we will do we'll order a drink so why not a dxn coffee you

13:55know let's have a copy let's toast you know this kind of thing so you can start that from a coffee your

14:00conversation if they feel good about the coffee then next next next next next so that kind of uh natural

14:08approach i think is very good for our business yeah dxn is now global i mean we all know that

14:15there are 180 countries a lot of new uh offices opening up i think uh last year we had an office

14:21probably argentina uh uk um so we are we are globally huge we are we're growing a lot of factors are coming

14:28up as a marketing person how do you handle difference in culture across the world because i know that you

14:36handle thailand malaysia uh indonesia we uh and also singapore right uh so so we have my mind as

14:45well so we've got different culture and you just came up from thailand as well so how do you handle

14:50you know different culture because yes one world one market same marketing plan but the understanding uh

14:58you know in terms of language culture how do you handle that message actually mr dg um as i mentioned

15:05just now it is fun of course uh when you win them but it's also challenging because why language barrier

15:13culture the people and things like that you know um again i will go back to the simple approach mr dg

15:19before even you want to do anything especially your business or you get a person to become your member

15:25please be friends get to know them then from there you see how basically you can offer the opportunity

15:32you know uh that that is something which is very important because you are from malaysia so when you

15:37go to other countries do they look at you the cultural background again language so do they look at

15:45you a person that they look uh high upon you or do they listen to you how does that no that

15:54definitely happened uh mr dg yeah of course uh from the members point of view there is someone

16:00coming from the hq you know they know that imd is coming obviously uh the expectation is there

16:06number one because okay you are very close to the company you are the best person to guide us and

16:11lead us you have a lot of information and maybe with your what you call a guidance you know there's

16:16some improvement can come into the business of course yeah they're a group you know so obviously

16:21that is one part dg but uh you see if you want to win a person you have to be like them that's a

16:28very simple ideology example if you go to one country they have a different culture so be like

16:34them yeah follow them exactly join them whatever they do just anticipate you know so they will feel

16:39that you are respecting their culture you are respecting the way how you know they're living in

16:44their approach and whatnot so you'll be part of it then from there you find your way so for those uh

16:50listeners uh who's watching don't be afraid of uh mr sis imd so whenever we come there please

16:56welcome us with open uh open arm or you know so so that we can work together with them and uh

17:03things can go on smoothly i mean i think language i think it's not a barrier language is actually not

17:08a barrier mr dgy why because dxn is everywhere and wherever we go we talk one language only that is dxn

17:14language right so even you show a coffee also you know you're talking about coffee even you show a

17:19plan also they know you're talking about the plan so it's a very simple thing don't make things

17:23complicated and blending is very important the moment you see our logo uh you know where the moment you

17:29even see dxn they know who we are you know where are we from what's the common um marketing slip up

17:37uh that you have a fascist scene and how do you handle that uh whether with the leaders or even

17:44with the staff in marketing stuff so there's a lot of slip ups that happen uh when you do a marketing

17:50drive or you know or even with the marketing club how do you handle that mr dgy the common one which i

17:56have seen is this people fail to differentiate the conventional uh approach and also the direct

18:02selling approach so uh i would advise yeah members or even the staff you must understand the uniqueness

18:10of this industry and you must know that how to bring the growth uh in this industry you know if you

18:16there's a lot of comparison basically you can make between conventional and this direct selling approach

18:21so that is number one that you should know many a times i see people try to relate back with what they

18:26know whatever they seen on the tv whatever people talk outside you know in commercial things are

18:32they try to apply the thing here eventually they become fail you know they think that it is just

18:36one of sell the product sell the product sell the product and then i make that money done you know

18:41this kind of things all happen even the worst uh mr dg over claiming of things right i was just about

18:48to ask you that then uh yeah you can explain it because over clearly i mean you must and you must

18:54consume the product you must understand why the product is there just share the benefits but not to go

19:00over but don't over claim on the products um can you give us an example like okay because some

19:05people may not understand what does over claim mean um maybe you can give an example of clipping

19:11you to say if you eat this can cure your this health if you eat this you can make something super right

19:19we don't do over cleaning things you know but you must just understand the benefits of the product

19:24then you share with the people you know you don't even make a fake uh what you call uh statement you

19:30join this company you can become millionaire you know this kind of things is all over claiming uh there

19:35is a process that you will have to go through but again the bottom line you must understand why you

19:40are in this unique industry what is the objective of the company this company has been in the market for

19:4732 years strong and imagine 180 countries you know with 32 years old company how would that be possible

19:55so in the very early days our founder and chairman executive chairman he has come up with this idea

20:02and he has you know worked very hard in order for this system to come through and it turns out to be

20:09very successful so just follow the system don't reinvent because the system is already very simple

20:16mr dg and and it's proven duplicable anyone also can join this system and it's achievable you know

20:24many a times we have got such a testimony mr dg that they just follow whatever you say they just follow

20:30but it come to the point of time oh i didn't realize that i have achieved like this right you know so the

20:36system is proven as we speak about this 300pv i'm sure um when when you have experienced some of the

20:45members they come up with creative ideas on how to achieve that channel preview on a monthly basis

20:51maybe you can share a story of some of the members who have done something creative so that the viewers

20:58out there can also you know get some ideas how to to do the trailer preview on a monthly basis is there

21:04anyone that you came across some creative ideas did you actually have many you know uh throughout my

21:10years of service i've come across many testimonies let me just go back to something very basic

21:16sometimes when you show this sign 300 pv right uh yeah people it's easy to accept 300 pv but the

21:23question will again come back how how to achieve that 300 pv you already said to do three ever how so you

21:30know when i first joined uh dh7 when we had this so you know as a common man you know is it a cult uh

21:36sign that you know what so you know like people don't know right yeah so i don't remember you

21:41were saying 300 pv yeah please do share you know so you see mr dg like very simple you know all this is

21:47go through a process of education create some awareness so when you say something go for 300 pv but how

21:55you must have that explanation of the how some creative ideas and things like that very simple

22:00thing mr dg just consume the product for yourself how to do that so change your brand whatever brand

22:07x you have using at home please change that entire thing and you change with dx and products be it a

22:13toothpaste your beverage to whatever you know and not only for you but your entire family trust me

22:20with that change also it will bring more than 300 pv mr dg you need soap you need shampoo you need

22:27the detergent you need everything coffee your supplements to food to cereal to with ample of

22:34products mr dg actually 300 pv is nothing for family consumption you know second thing of course um if you

22:44see from the expect of uh supplements people think oh it's supplements it's just for help purposes only

22:50nothing more if i have problem then i'll consume otherwise no but my concern would this be i every

22:56time like to joke with ladies you know if someone falls sick in the family who is the first person to

23:00be blamed that is ladies why if you don't put a good food on the table then how can you assure your

23:06family is you know uh healthy or not so if anyone falls sick means you should blame the mother the wife

23:13you know at home so i tell to the ladies also whatever products we have got you know transform

23:19that into from the kitchen right now whatever soup you do whatever whatever you prepare dishes you know

23:26just put some spirulina some gl these that and whatnot make that meals to become more healthy see this

23:33a very creative idea everything start from the kitchen it's a daily intake daily intake exactly

23:38daily intake so keep yourself healthy while you're healthy and not keep yourself healthy when you're

23:44not healthy yes i totally agree with that and uh moving to the next era in in dsn you know we always

23:53talk about digital marketing ai which has exploded the entire world how has dxn handled this situation

24:02or moving forward how how are y'all in terms of our session in marketing um how do you manage that

24:08because there's a lot of uh people talk about ai uh digital marketing social media what's your take on

24:15that mr dg time changes everything change technology also changes all right question here is this with such a

24:28change it can helps you in uh growing your business then why not go for a change look back at the early

24:36days the handphone we used to use very small handphone energy right just put the sim card and we use we

24:41don't know what is whatsapp to connect people very difficult we just call you know this kind of things

24:46all but technology changes you know and what's more i can see the landscape of the entire business now has

24:53changed after the pandemic you know everyone embrace uh you know technology or it ai started coming in

25:00these that everything you know so much of stories is happening outside there obviously if you look in

25:06a positive point of view if this digital marketing basically can help you your team and also to grow

25:12your business why not go for a change and age doesn't matter age doesn't matter mr dg even you

25:18see tick tock you're widely used now in malaysia you know widely used even you can see the middle

25:24age even old people also see do life am i am i right this is what i'm doing this message a couple of

25:29days back i actually got a notification on facebook uh this one's my dad he's actually 80 years old and

25:35he actually created a facebook account and he sent me a resource like okay so it's uh you know there's no

25:41barrier but sometimes they they find it uh they feel a bit fearful to stand for the camera and everything

25:49so i think uh they have to break that and you know go into analytics you see mr dg we we have youngsters

25:55coming into the accent and of course you see if you don't change uh you don't change for this uh

26:00technology you don't embrace the technology right we may lose that young generations also you see now

26:06everybody uh any age you know they love tick tock they want easy can get connected to people and

26:12all and you know this is also a testimony to our members mr dj many of our members has found prospects

26:19even you know internationally just by connecting facebook you know from the tick tock they got many

26:25prospects uh quite inspired with their presentation they are posting and eventually become members

26:31so why not this is another tool for this business you know it's another tool to create you know you

26:39were talking that you were in the action for k1ness what keeps you so long in the action you know uh is

26:47there a passion that involves or you know to to kind of like um what what does it keep you moving going

26:56on yeah dj actually we have in this era we don't see many people working more than two years in a

27:03company but you are 21 years so please let us know let the people know what is so you know your passion

27:12dj i like to explore something new uh that's number one and uh i'm a kind of person if i do

27:18something i want to keep on adding value because uh if you never try out you never know uh mr dj coming

27:25from a different background and now into a direct selling i find now in direct selling is very

27:29interesting believe me or not many conventional companies outside there are also aiming to change

27:35their approach go to direct selling already you know there's one part so that means i must say that

27:40i'm in a very right industry i've chosen a very right industry a very bright career part you know

27:46what makes me interesting mr dj that's a million dollar question in dxn itself specifically you look you

27:52know such a simple system uh a visionary leader our our founder dr li uh which have touched the

28:00touched the million hearts you know the people worldwide so why not uh you know be in this uh

28:08direction you know and uh when i started involve myself more into dx and i find a lot of happiness uh

28:16mr dgy why because there's every time i say the more you help to people right you are being blessed

28:23so i must say i've been blessed in many ways yeah so our duty is to help people to achieve what they

28:30want in their life and all this is blessings i've got one last question for you a simple but powerful

28:39tips to the members out there on how to sustain and grow in this business and the most important

28:45because we're talking about pv how do they maintain that pv so do you have any tips for them so that

28:51they can pick up from this uh you know podcast and at least do it you know when they when they see

28:58uh when they do the business uh mr dj the tips is very simple actually just follow the system

29:03what is there you know so just follow the system as simple as that uh but yes uh now you see the

29:20company is 32 years uh there's a lot of things for you to talk about the company right so make dxn as

29:27as your lifestyle but not just only a business you know it's a way of life this is what something you

29:34should project to the people out there that you join dxn what dxn actually has changed you you know

29:40the lifestyle is uh very important thing and the most important thing uh mr dg from the day once you

29:46join as you move on you know into this business document all the journey right document all the

29:52journey because the time will come uh you will share this thing to the people to inspire them

29:58how you started how was your journey what you have achieved and all this basically it's a very fruitful

30:04thing you know you will see when you come to a point of a time it's actually thank you so much for

30:08your time and you know it was a wonderful information being shared to know how important the marketing plan

30:15is i mean of course we we did not speak so much about it yes basic information about marketing plan

30:23and um so that people know the importance and how to simplify the marketing plan not not to scare people

30:29away yes so once again thank you so much and i think we should do another podcast uh on a different

30:35topic something more interesting and something more uh i remember we we spoke about the topic where people

30:42steal uh members from one place to another place okay what you should not do what you should not do

30:48in uh directly especially in dxl uh not directly in the excel so don't don't truly members and all

30:54this stuff so once again thank you so much mr jis for your time thank you mr bg wonderful podcast

31:00and uh ladies and gentlemen thank you so much for watching and looking forward to see you in our next

31:05episode of dx and coffee top bye

31:36uh

31:38um

31:51you

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