Great Leaders Inspire Differently | Ash Seddeek on Vision & Purpose
According to Ash Seddeek, author of Start with a Vision and The Road to Success (co-authored with Jack Canfield of "Chicken Soup for the Soul" fame), great leaders don’t just share their vision. They anchor it to the organization’s purpose and mission. Instead of only communicating what needs to be achieved, they remind everyone why it matters—and that’s where true inspiration begins.
In this episode of The Mason Duchatschek Show, we explore how leaders can move their teams from aspiration to inspiration with practical strategies for connecting vision to purpose.
Watch the full conversation here on YouTube or listen to the podcast for even more insights. YouTube: https://www.youtube.com/watch?v=jgtzpsCcaAg
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00:00So from your research, how does a clearly communicated vision create deeper meaning with the folks that you're trying to get to be part of your vision?
00:11We usually talk about this idea of a greater purpose.
00:14We need to make sure that a lot of the time people may forget why a particular organization was born.
00:20And great leaders will anchor a lot of the messaging in what that main mission is and what that main purpose is.
00:27So that greater purpose is something that can help us anchor our vision conversations because it basically gives us the why.
00:35The vision is really more about how and what we want to improve a particular situation.
00:41But the mission and the purpose give us that strategic why.
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