Coffee & Business Talk: DXN New Market in Argentina

Mark Tacorda

Coffee & Business Talk: DXN New Market in Argentina.  🌎 Exploring DXN’s New Market in Argentina 🇦🇷   In this episode of DXN Coffee Talk Podcast, we sit down with Radeesh Nair, Branch Manager of DXN Argentina, to discuss DXN’s latest expansion into South America. Discover the opportunities, challenges, and vision for DXN in Argentina, and how this new market will strengthen DXN’s global presence.  👉 Stay tuned for insights, stories, and strategies as DXN continues to grow worldwide!  📌 Don’t forget to FOLLOW, Like, Share, and Subscribe to stay updated with more inspiring Stories about Coffee & Business Talk. _ FACEBOOK: https://fb.me/dxnnagacity  YOUTUBE: https://www.youtube.com/@dxnnaga  TIKTOK: https://www.tiktok.com/@dxnnaga   #DXN #CoffeeTalk #DXNPodcast #DXNArgentina #GlobalExpansion #BusinessTalk #DXNGlobal #DXNWorldwide #DXNInternational   *VIDEO: ctto.

Transcript

00:00welcome to our 8th episode of dxn coffee talk today is going to be a very special podcast

00:20why because we've got a very special person he is actually from india but he's heading to a

00:26country called argentina where the market is booming it's a new market that dxn is going into

00:33so let's invite and welcome mr radish our branch manager who's going to be based in argentina

00:40mr radish welcome uh to our dsn coffee talk i think this is going to be the first pisc from

00:48another country who we have invited for a podcast thank you for your time thank you so much and

00:54uh since actually ladies and gentlemen we we actually managed to get mr radish here because

01:00he was uh you know here for training so let him explain uh tell me a little bit about yourself

01:07where you started where you from uh background about you so first of all i would like to thank

01:13you for inviting me to such a this uh global platform of your podcast and um and i am honored

01:21to be here and to be listened by our uh global leaders and all our management so uh myself radish

01:32naya so i i am being assigned to a new assignment as a branch manager in dxn argentina so i'll be

01:41relocating soon i'm in a transition uh transition is going on okay so uh soon i'll be relocating

01:49there actually that stream is going to be today yeah he's flying off today to to argentina street

01:56uh yeah argentina street to argentina before we go into the argentina market tell me a little bit

02:02when you started with dxn which year what were you doing yeah so actually i started with dxn the past

02:09five years before and actually before that i was into finance and taxation part specializing in

02:15indirect and direct access and audits across statuities so i was born into a technical site

02:22so in india in india so uh later on i came to know about the dx uh through my family and uh through

02:31my colleagues so uh i was much fascinated about uh dx and i used to heard more more about dx so uh then i

02:40came to know about the opportunity we have in dx so we don't know when the our doors and doors in the

02:48life uh opens so and now i think i took the right chance and right door open to me so i took that uh

02:59chance because it was a transition to operational level which there you need to manage uh when i was in

03:05finance i need to oversee audit monitor the business here and we need to uh manage the things okay and

03:14provide results so this was a very much turnaround for my life and i'm happy that i chose it and i

03:24opted for that uh opportunity and i went forward because definitely it was a thing which was out of

03:31my comfort zone so i took the different industry that you've been doing right totally different

03:37industry and it was a uh also a different uh industry not a conventional industry we have that

03:43wrestling uh totally it's a different industry so i took that as an operation manager and i joined

03:50first uh posting was in noida no i belongs to south of india but it was yeah yeah i'm from kerala i'm

03:59kerala south of india it is so i was posted to a north of india uh near delhi delhi capital of india

04:07so i was posted my first posting was there in the operations department to manage the warehouses we have

04:13a major one of the biggest warehouse in noida we uh we had in india so we uh i started there uh and that

04:22was my first time weather and with the uh i i should acknowledge uh my superior mr rafiq uh mr rafiq if

04:31you are hearing you i'm sure you'll be looking even watching this video soon so thank you to mr rafiq

04:37acknowledge uh he is currently our cto uh he uh provided me the opportunity to grow and guided me

04:45uh across my career uh till date he has guided me and uh given me the opportunity to take up this

04:55responsibility he put uh faith in me and given a big huge responsibilities to him and uh over the

05:03period i i was able to showcase my abilities and i was able to uh perform well and accordingly i grew

05:13and uh over the years uh i became the operations manager uh uh uh low monitoring looking after the

05:23pan-india operations uh warehouse branches stockist so yeah yeah it very much uh very big responsibility

05:35i want to backtrack a little bit yeah um you joined the xn 2019 yeah right and you are now 29 sorry

05:42i just have to tell your age in front of the camera uh forgive me of that uh a very young uh

05:48person uh 29 and then you join in 2019 uh why i'm asking you this question is because this is just

05:54right before kobe so maybe you can uh run through with us uh with your your loss uh you know when the

06:02time that you join in and during that kobe what what actually happened i joined in october 2019 and the

06:10uh almost after six months the covet uh strike india so uh it was very challenging for me also because

06:21i was uh so young and i'm facing such a challenge once i joined six months within six months i have to

06:26face such a big challenge and uh this was not only professionally as it was a personal crisis not for

06:34only me all the staffs distributors and uh it was uh it was a human crisis which we had uh and uh if we say

06:47the uh in companies all the companies were struggling and tested for their survival they were they were

06:56uh tested for the survival and dxn is the company which stand out the all other countries all other

07:06companies which uh under the leadership of our honorable chairman that took him he and all the ksms and

07:17the indian management we witnessed a compassionate uh leadership wherein uh we uh are provided they

07:27ensured the safety of the staff and at the same time also the ensured the operations are not interrupted

07:38they with all the safeties from mentioning all the companies other companies were laying off

07:44they're cutting down their resources because they are not able to do the business but uh considering

07:52the major philosophy value of dx and that dxn is one family and we withhold that value and we cared for

08:02all our staffs and the distributors we uh started the working uh whoever can do the work from home we

08:11started doing that and a few uh few people including me i was on the ground level uh yeah noida at that time

08:20i was in the ground level to support because i was able to uh support distributions but the factor which

08:29which still is there in my mind is that uh my superiors used to call me not for the what's happening in the

08:37operation no how are you that was the thing uh that was the thing uh they used to ask like who are you

08:44and that time you were reporting to mr rafik uh yeah mr rafik uh and all not only the uh these are all

08:50our colleagues uh staffs we used to because everyone was somewhat the other phasing however we coordinated

08:58that is the time which we see a unity in staff not only the staff the distributors also they were also

09:06we are able we are calling them to see sir how are you how are you it's or everything all right

09:12they are calling back to see the whether you're all right and the thing is going on uh the covid

09:17time right um because of course everything stopped and everything um but you mentioned that

09:21manufacturing was still going on operation was because uh were there uh business going on

09:27were distributors still uh you know need products yes because here in russia what was told is because i

09:33joined after covid post covid and uh we had uh quite a high sales in terms of uh supplements especially

09:42rg gel and spirulina as well what was in india yeah we because we had this uh not only the terms of

09:49business we need to ensure the well-being of our distributors also we need to uh ensure that the

09:56supplements which we have because they are they consuming it it is helping them uh to maintain their

10:02well-being and immunity so we uh we we are there too it's our great responsibility we should ensure that

10:10this is uh we uninterruptedly supply this uh to our distributors who have faith in the accent so um

10:20we uh along with my management and the government departments and also many distributors also with

10:28they having contacts they helped us to ensure we uh we continue there because i think um within two

10:37weeks because there was uncertainty and the uh all other companies were waiting to like uh to lock down

10:44to be over but we aren't because uh we don't know what is going to happen within two weeks we are able to

10:54to open uh ensure that operations are there and uh not only this uh all the our uh career partners

11:02everyone uh also uh face the struggle and but they still stand down to have this uh continue continued

11:11operation along with the uh well-being of our staffs and the distributors so that we are with them we are

11:20always safe yeah you mentioned about leadership uh dato's leadership and also your bosses you know

11:28and and during this pandemic it is so very important to have good leaders who are just so

11:35example um and then be united and also that when we always talk about one family um tell me a bit a

11:42little bit about the leadership skills that well you you and also your your bosses had during that

11:48time yesterday uh yesterday uh we actually had a event with one of the members um they had a home

11:55office event outside after office also i attended and we were talking about leadership and then how

12:01a leader should lead by example and that's where i think the hn stands out uh when they have proper

12:08leader uh maybe you want to share your experience yeah actually what i have observed among the because i

12:16you i used to observe my superiors because we used to learn from that observations only okay so whether

12:23we can read books but practically we are seeing our superiors and it is i'm very blessed to have

12:32indian along with mr rafik we have mr dipe is so experienced from mr for fix so experienced i am very much

12:40blessed to have worked directly under them because uh the uh one of the key factor which i liked is

12:48they listen listen okay they allow me to express myself give suggestions and they listen to that i think

12:59as a leader is very important they have to listen right i mean no matter whether it's from the manager

13:04from the rack and file uh which a lot of leaders don't have that skill listening is not easy and it's

13:13also important yeah yeah listening and because definitely my perspective will be different his

13:19perspective will be different and every person has their own perspective and uh what i have learned

13:25from them is they listen and then they decide okay because definitely they have seen much uh of the

13:31uh they are much experienced and uh and we value that uh based on the decision okay he listened and based

13:39on he took the decision and uh we value the uh that uh uh decision and we need to execute uh the same

13:46that's our responsibility to to the so uh being a leader and i also implement in my team that i listens to

13:55my team and whatever they then only uh i take any decision after that so that is what and the second

14:02is the adaptivity they we need to be first observe things then accordingly adapt the uh adapt the policies

14:14and strategies rather than just uh plug and play we should study the adapt what is the strategy to be

14:23adapted then we observe we study and we improvise um we were talking about kobe you know uh doing

14:31kobe and what about post kobe what what um transpired during the postcode because everyone was a bit

14:38uh you know everyone started to wear masks you know everyone only now they all talk about hygiene

14:44where hygiene is supposed to be like you know way before uh things change things change uh during uh post

14:51kobe did you what did you experience uh how was it different uh before during kobe and we spoke about

14:59before and uh during what about post kobe yeah i see uh when this uh uh this kobe actually gave us a lot

15:08okay we lost a lot but we learned a lot because dxn came back with more united more stronger

15:18uh because we uh we are network normally a network of uh people our business is network of people so we

15:29actually got to know the strength of the network right because people were sitting at uh they started

15:37networking they this is just more and uh any uh if you see other industries they were going down but we

15:47were expanding correct correct we were expanding and we are growing and one of the expansion is

15:54actually dxn cyberville yeah because uh i was told that i joined uh dxn in 2020 i said 21 just right

16:02after they built uh you know this thing and apparently um or chairman actually bought it uh before and

16:09construction was going on during just yeah uh a lot of expansion was going on yeah right when the

16:15companies were struggling to survive we were expanding and so we should be grateful to our beloved chairman

16:23that he built a such a strong system to it though initially we just trembled but we were on track very

16:32soon with that system we immediately came to the uh like a war zone uh uh we survived war room was

16:42prepared and uh immediately the actions was taken and we didn't only survive we expanded growth and hit

16:51back with more stronger and more unitedity many many many many things yeah no looking many things uh we

17:00learned uh we came online online meets found the only now everything is online online meetings you know people

17:07don't have to uh go anywhere to learn things everything is got online so i i think this uh and this pandemic

17:17also gave us a lot a lot this because now uh people uh this importance of online meetings came in

17:25and uh social media tools so i hope to use the social media digital marketing everything came in

17:31and it is a click away from so this after pandemic we became more stronger thank you for actually

17:39coming up with this point about um you know uh online digital marketing i actually have the question

17:46later but since you already bring this up i want to ask you the the revolution of marketing from

17:53um the old school style to uh soft skill to to digital to ai what's your take on it uh because

18:02the world is going towards ai everything is all digitalized you know everything is right uh no longer

18:07the you know i'm knocking the door and hey look i'm selling the coffee what what how did you experience

18:13i'm sure you've experienced before and now what's your take on it and what do you feel of see uh definitely the

18:20uh uh even if one more i believe it doesn't comes if one more pandemic comes we we are ready for it

18:31it's paid because just like yeah yeah just like uh disease comes right antibody generates we have

18:37then we have our antibody okay we are ready for this and considering we should be adaptive if we going

18:46forward we are conservative then we will not be able to grow as we as based on our capability we should

18:56be adaptive and we should be able to work out of our comfort zone we have a lot of uh senior members

19:04here in malaysia that uh they're very skeptical about digital marketing ai social media i mean people are

19:12scared yeah um how to uh we understand the young generation is fine but we were talking we have

19:18a lot of senior members even in india or everywhere around the world but i do see there's some difference

19:23with them you know i i see a 16 70 years old uh uncle in the action as a member doing tiktok and everything

19:30yeah so i is that something something that we would like to encourage everyone to do it yes yes definitely

19:35it is uh see uh you are reaching out to millions you there is a capability that one video if you make

19:43a one call you are reaching out to one person but making a one video you may you can reach out to

19:50millions of people and give pass on your message and i hope this podcast today that we're doing is

19:55going to reach all the millions of members out there you know to to see what uh info that you can share

20:01with them yeah definitely so we should be adaptive uh because the world is changing and changes in

20:08inevitable right we have to adapt the change and if people miss care about that no changes is using this

20:17that but the thing is that the ai or any uh digital marketing tool will not replace you will replace

20:27those who are not using it just the fear that people yeah yeah yeah they they will be replaced they

20:34will be replaced but that is not the factor if you know how to use this you will be replacing those who

20:41don't you don't know and and in our business in in dxn we still need that human touch yes uh it is

20:49it's definitely something that people want to you know uh i still need to come and see you emotional

20:55emotionally emotionally emotional connection is very much required which uh i don't think so

21:01still a is able to conquer that okay emotional to see people yeah see people understand people

21:09emotionally that is much required and which wherein our digital media stands for we can see people we

21:15can communicate them other people can see us our cmo mr salim every time i do podcast i always mention his

21:22name why because we are doing this online you know we're doing this you know we showcase this on

21:28youtube kick talk mr salim every time he insists of you know going big digital yes uh which i totally

21:35agree with him and every time when we have members coming here i i always tell them that you look

21:40this is the message that mr salim has you know mentioned to us having said that i want to ask you

21:45something what are you actually doing here in malaysia okay uh so i i i came came here last two weeks

21:51before so i am here as a part of comprehensive training for my next assignments to dx and argentina

21:59so here i was able to connect with all our key uh people key hod's of each department who are the

22:08integral part of the system and it was very uh eye-opening for me to learn very many many things

22:16which is uh which which also they also uh communicated the um the uh the commitment which they require from

22:28my side what they expected me to do there so that was clearly communicated uh to me so it was a

22:38very good uh training sessions to have here and uh definitely i'm hoping that uh once i'm there

22:46so i will be able to stand the trust from from what you've been doing in india and then now in

22:53in in argentina even there's a branch yeah definitely uh here there i'll be having a more on

23:00responsibility side it is a good job but still uh i am happy that i am being guided by uh my uh superiors

23:12very experienced uh one and i am still uh happy this day uh uh especially for this opportunity to be given

23:20to me uh miss evelyn miss mr salim and mr pajit uh for entrusting me and believing in me that i can do this

23:30uh definitely there is experience they we have lots of experienced stuff okay so uh here what the dxl

23:40systems the merit they looks for is the commitment passion how passionate you are okay these are the

23:49merits and the dedication towards your work so they these are the merits for the uh dx i believe the dxl

23:59systems has in uh looks in a person when they are uh uh and it automatically is it is in a system that

24:08they allow us to grow so uh dx in the dxl system this is a beautiful thing which i believe is that to

24:17grow in the system whether you if you're staff or if you are a distributor it's uh the uh commitment

24:25and passionate passionate how passionate you are about what you do this is the only merit which

24:32takes you uh all higher and higher and i also believe for the willingness to learn new things

24:38yes because uh i mean you you can have different backgrounds especially here in dx and we always

24:45believe in multitasking right yes so you you are specialized in something but then you're doing

24:49something else uh as long as i think you're willing to learn like you said the passion uh the hard

24:54working your dedication this all comes in but willing to do the right right it's a very important

25:00thing and of the uh there is that is actually what i mentioned to come out of your comfort yeah

25:08this is what you know if you do it will not lead you to the growth what you don't know learning

25:15it that is coming out of your comfort yeah comfort zone learning this and doing it uh otherwise

25:23uh your growth is okay uh growth will be there but it will be not as expected to your capabilities

25:31and your abilities and definitely uh dxn system its values and its philosophy ensures that the person

25:40who uh adapt such uh ethics and such policies in his life definitely he will go

25:48so mr is have you been to latin america before absolutely this is why i'm asking christian is you

25:55see uh being an asian you have a very rich uh background right cultural background you know

26:01sometimes in like orthodox kind of thing uh going to an entire new world of uh a new country

26:09especially in latin america language food culture it's all going to be different

26:14so before you learn uh before i ask you the next question maybe you want to just say a few words

26:19in spanish because you told me that you're learning you know spanish uh now and and that's the main

26:25language there in spanish so let me say a few words in spanish so that people will know i'll i'll

26:31i'll address to my uh argentinian uh leaders that be honest yes como estas right so good morning how are you

26:41good morning and how are you so but they're still in the uh uh it's learning stage only okay still

26:48learning every day see you see you see you again willing to learn something that yeah so uh talk to

26:54me about the culture difference that you're going to have it may be a challenge uh it may be fun to you

27:02know learn new culture because from from an asian country to latin america uh how are you going to

27:09manage that uh see uh i mean first of all i'd like to highlight about india india is a diverse

27:17country in uh if you see as a diversity in language in culture every province has its own language its

27:26own culture and if a person is working across india so it is already an ecosystem is there to showcase

27:37his adaptability to learn the adaptability because uh i in my experience in dxn i was i make from a

27:46south from south india i've been plucked and replaced in the north india i was there to to end a half

27:52fast then i have to came back because the uh because of my responsibilities change and i have to be in

27:59head office and that too not in kerala in tamila that too again uh even though kerala and tamiladu nearby

28:06it's a again a different language different uh this uh different culture so i need to adapt to

28:13that i will need to learn things too because definitely in language if i speak english okay

28:19it's okay for them but to be more emotionally connected to them i should learn the language i

28:25should adapt to their culture then only the uh as a as a my team i will be able to lead it properly

28:33because emotional connection is very much required uh to communicate our thoughts because uh that uh

28:42the thoughts will be much more expressed in um their mother tongue um last question to you

28:52okay so now that was uh the already we had our ecosystem in india uh uh to develop our adaptability

29:00skills so which is much required when we transition from uh india to argentina to have uh the adaptability

29:10of culture and uh observe listen to the them and definitely uh as i'm learning from my colleagues there

29:21i used to have already have our meetings them with them so the uh the market or the distributors the

29:28leaders are very passionate about what they do very much independent right so the market penetration

29:35there is slightly different than the asian market yeah right very much passionate they are very much

29:40independent and uh i am actually excited to work with them very much excited to work with them wherein

29:48they are most focused on business i am focused to provide them the infrastructure or infrastructure

29:54products and uh all the back-end supports which i can provide them to make latin already we know that

30:01uh what miracles has made in latin america like peru bolivia uh it's very personal and i believe

30:09argentina and brazil all all these are also growing at it uh we can see the growing trend is very high

30:16compared to other continents other uh countries so i'm very excited to meet there uh to go there

30:24because that is the main thing we when we come out of our comfort zone then only we can uh have our

30:30growth we can have learn new things because if we will be in our comfort zone we will not have that

30:37initiative to learn things uh to definitely then our growth will be stagnant we will not be able to

30:43grow you're talking about neighboring country bolivia because uh remember we had this conversation

30:49couple of days back uh i i watched the video of the launching of the office in argentina yeah

30:54and i noticed that a lot of similar uh familiar faces there our leaders from bolivia

31:00so are they the one who actually started off the stock is there bringing in uh to create the network

31:05yeah yeah yeah already we are having uh the business from uh bolivia okay uh and that is the main

31:14step which uh promoted the management to put enter penetrate into the argentina market uh

31:21also so definitely as uh because uh we have around 180 plus countries presence so this is through

31:29cross uh country uh uh business majorly because of that and we have uh such a great leaders there who

31:38are able to go to different countries to develop the local market introduce oh it is very many uh i'm

31:47very happy to have worked with them and to develop the argentina because it has a great potential if you

31:53see it is the eighth largest country in the world and second largest in the latin america so it uh it

31:59has a great potential and with the um what we see the growth there then uh it is definitely going to

32:08create and and uh we are also proud to announce that we are now we have reached 20 million

32:14distributors worldwide but just now a couple of days back um so this last uh question to you a message

32:22to the people out there who's watching this podcast uh any special message to the argentinian people

32:28there and also uh this uh first of all let's see i have communicated throughout the this podcast then

32:37only thing which i have seen i have experienced is the growth even if in your professional life if it

32:46is in your business or is it is in your personal life until you don't come out of the comfort zone

32:54then the your growth will be stagnant because then uh what you will be doing what you do

33:01it is not leading to the growth it is the thing which you don't know you learn and you do it will give

33:07you a growth so this is the message to i'll like to give uh this from my own experience which i have

33:16uh shared here and further uh for dx and argentina so i will be coming there so see you soon too i'm very

33:28excited to work with all uh and uh definitely we will be having we will be creating a history uh so

33:40that's all thank you thank you so much mr thank you so much for your time and uh it was a pleasure

33:45actually having a podcast with you and to all those uh the action argentina out there please do

33:51welcome mr with uh open arms and you know open heart well you know as usual like how the action

33:57family do so ladies and gentlemen thank you so much for watching our the accent coffee top and uh again

34:04it was a great pleasure to to have this podcast with mr radish and looking forward to see you with the next

34:10episode of the next episode of jxn coffee talk thank you

34:13thank you

34:23you

34:43You

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