00:00One of the biggest challenges in building any product in our space or others is that every
00:05cohort, new cohort of customers, if they haven't used your product before, it means that the
00:10product is not good enough. That's what it means. And it means maybe it wasn't fast enough or you
00:16didn't have the right selection or it was too expensive or the service quality isn't high
00:21enough. If you start with that mentality where you realize that the bar always goes up, that means
00:26that if you want to stay ahead of the customer, your bar has to always go up even faster. And so
00:32at DoorDash, a lot of all we're trying to do is making sure that every day we ship some set of
00:37improvements. The more, the better. But it starts with that focus. It means that you can't just study
00:44what your average delivery time is. It means that you have to study what happened on the worst
00:48deliveries, on the best deliveries. There is not one thing to do it right. But I would argue building
00:53most businesses is not sexy. Building most businesses is about building the core, making
01:00it better, and then making sure that you can also build the new, whether that's disrupting
01:04your core or building for the future other businesses.
