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00:02Meta Platform said Wednesday it will begin showing advertising on its Threads microblogging
00:07service to users globally starting next week, according to CNBC. Meta said the rollout will
00:12be gradual and could take several months to complete. The company first tested ads on Threads
00:17with users in the U.S. and Japan last January. Meta said businesses will be able to use ads
00:23to connect with people interested in their products. Analysts expect Threads to become
00:27a revenue driver as Meta expands monetization. Meta is scheduled to report fourth quarter
00:32earnings next week. Threads launched in July 2023 as a competitor to X and has more than
00:38400 million monthly active users, according to CEO Mark Zuckerberg. TechCrunch reported
00:44earlier this month that Threads has more daily mobile users worldwide than X, citing data
00:49from similar web. For all things money, visit Benzinga.com.
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