Disney To Pay $10 Million Civil Penalty For Failing To Label Child-Directed Videos On YouTube, FTC Says

Disney will pay a $10 million civil penalty for failing to properly label YouTube videos, which allowed children’s data to be collected, according to Variety. The FTC alleged Disney violated federal child privacy law by not labeling certain YouTube videos as “Made for Kids,” enabling data collection for targeted ads. The FTC said Disney will adjust its practices to comply with the Children’s Online Privacy Protection Act, which mandates parental consent for collecting data from users under 13. Disney said the settlement only concerns content on YouTube, not its own platforms, and reaffirmed its commitment to child privacy laws and investing in compliance tools. YouTube paid $170 million in 2019 for collecting children’s data and began requiring content providers to label videos as “Made for Kids.”