00:00The reject shop is about to vanish from Australian shopping centres after more than four decades with
00:06every store to be rebranded into Canadian discount giant Dollarama. Dollarama bought
00:13the chain in a $259 million takeover and has begun phasing in its own products,
00:20promising cheaper prices and a simplified pricing structure. With over 1,600 stores worldwide,
00:26Dollarama is Canada's biggest budget retailer. The 395 reject shop outlets will gradually switch
00:34branding with plans to expand to 700 Australian stores by 2034.
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