00:00The Internet can't stop talking about Sidney Sweeney's jeans.
00:03And apparently, neither can shoppers.
00:06American Eagle just saw its stock skyrocket by 25%.
00:09And the reason? A single ad campaign.
00:13The brand launched a bold new promo featuring Sidney Sweeney.
00:17In it, she cheekily plays on the word jeans, saying,
00:21My body's composition is determined by my jeans.
00:24Cue the double meaning and cue the Internet going wild.
00:27The viral moment set social media on fire.
00:31And American Eagle's cash registers started ringing.
00:34The company crushed Wall Street's sales expectations this quarter.
00:37And they're crediting it all to Sidney's controversial campaign.
00:41Some called it clever. Others called it cringe.
00:44But one thing's for sure. It worked.
00:46Because when a pair of jeans makes headlines, investors smile.
00:50And everyone wants to know, where can I get those good jeans?
Comments