- 6 weeks ago
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00:00Rush is a phenomenon, it's an enigma, it's intoxicating.
00:05You're a social media sensation.
00:07Videos on social media got millions of views last year.
00:10They're even more popular this year.
00:11Some people are calling it the NFL draft for women.
00:14I was born to be Greek.
00:17I am the ultimate authority when it comes to Rush on TikTok.
00:21Brandis Bradley has become a TikTok celebrity.
00:25If you're going through Rush, you're going to want to get on my radar.
00:29Rush is the process where sororities recruit new members.
00:33I have had health back-to-back.
00:35I'm just like a sweaty mess.
00:38We're talking multiple outfits, interviews, open houses.
00:42To prep for Rush is a whole process.
00:45I think she's starting to panic.
00:47I might want it more than Emily.
00:49Put that phone down. I'm talking to you.
00:51Behind every girl going through Rush, there's a mommy right behind her that wants to be as bad as she does.
00:56Hotty toddy!
00:57I feel like we're rushing together.
00:58I want to know everything that she's doing.
01:00I'm living vicariously through her.
01:02She's already totally like she doesn't want me there, so that kind of hurt my feelings a little bit.
01:05If I need to bake cakes and slap her face on the front and deliver it to every single sorority house, I'm doing it.
01:11Maybe I need counseling or something.
01:18You need to know how to play the game.
01:20We have all these flashcards of each 18 sororities.
01:23The black is just giving grieving widows.
01:26Louder!
01:27Louder!
01:28Ugh!
01:29Said you want my spot.
01:30Red Gucci bag and a Rush bag.
01:33These parents are willing to drop thousands of dollars on clothes, jewelry, even Rush consultants.
01:40People do call me the Rush king.
01:42What about Bill Alverson?
01:44We've got this Rush coach.
01:45He's the number one Rush coach in America.
01:48You guys are going to be like in cahoots.
01:50I don't want a cahoot.
01:51There are three important things in a mother's life.
01:53The birth of her child, her daughter's wedding day, and sorority Rush.
01:58What about Nutcracker?
01:59I don't think you want to be a Nutcracker.
02:01That's nasty.
02:02Three, two, one!
02:11You all know that rejection is part of it, right?
02:14I did not receive a bid.
02:17Rush week is so hard.
02:21Are you all preparing for that?
02:23This might be the most competitive year yet.
02:25There's only a limited amount of spots.
02:27I'm literally pacing the bathroom because I'm so nervous.
02:31It's a big deal in our family.
02:34How are you going to handle it if you don't get a house?
02:41You don't know Benjamin Morgan?
02:43Hell no.
02:44I mean, if they don't call me girl, I don't find them.
02:46She was like the darling of TikTok last year, but she did not get a bid.
02:49I kept hearing about Bama Morgan, the it girl of the moment.
02:54I'm rushing at the University of Alabama, too.
02:57Morgan rushed last year because, you know, I put a little bit of pressure on her.
03:00I was not prepared for the intensity of it.
03:04And if y'all don't know who Bama Morgan is, do yourself a favor.
03:07Find her on TikTok because she's beautiful and funny and amazing.
03:12Who is Bama Morgan?
03:14I did not receive a bid.
03:17We're gonna get, got dropped.
03:19They dropped Bama Morgan.
03:21What is wrong with them?
03:23Bama Morgan did not get dropped solely because of the way she works.
03:27I am tired, thirsty.
03:29Where's my drink?
03:30One of the criticisms Morgan faced last year was that she was not taking the process seriously.
03:36I saw one more sorority house to go to tonight at my bedtime.
03:41She did not get a bid, but she did manage to steal the hearts of middle-aged women on TikTok all across this country.
03:48It has nothing to do with her looks at it, nothing to do with how relatable she is.
03:51Trust me, it has nothing to do with that.
03:53Morgan got dropped by everybody.
03:55I don't want to see her hurt.
03:57Bama Morgan, we are thinking of you.
04:00Bama Morgan is back.
04:02These are my two Bama Rush 2023 t-shirts.
04:12They're battle-worn, I'm not gonna lie.
04:14There's a lot of stains on them.
04:16My real name is Morgan Kinghead, but you may know me as Bama Morgan.
04:23I was genuinely upset that I got dropped.
04:25My classmates had the balls to make comments about how horrible I was to my face.
04:30And I was really upset.
04:32During Rush, it just really kind of upset me watching you not make it.
04:36I can just imagine how upset that made you.
04:38I can't remember if there was ever a time that, like, I wasn't not lonely.
04:42Like, I've never had friends.
04:44In high school, I never had friends.
04:46In middle school, I never had friends.
04:47I mean, I wasn't expecting college to be any different.
04:50That's the reason why I wanted you to Rush last year is just so you could make those core group of friends,
04:53the girlies that you're friends with forever that, you know, go to your wedding and are your bridesmaids.
04:59So when I was Morgan's age, I had just met Michael.
05:01I was going to the local community college, working three jobs.
05:03And we were just really excited for Morgan to go to a big SEC school.
05:07I did encourage her to Rush.
05:09I really wanted her to do it, to make friends, to get in that group.
05:13I wanted college to be what she couldn't have in high school.
05:15But we really had zero clue what we were getting into.
05:17They just don't like me.
05:19Like, what do you mean? Like, what do you do?
05:22Like, some people got mad that after the day was over, I went home and, like, I filmed a funny, silly video.
05:28They didn't feel like you took it seriously.
05:30He's saying, Morgan, that's a big bag.
05:32You must be very prepared for Rush with it.
05:35You're right. I am prepared for Rush.
05:37So prepared, I've got one thing in here. A Tide pen.
05:41My videos are meant to amuse. They're meant to be funny.
05:44What house am I on?
05:46Pi Mu.
05:48You guys told me how to say it. I don't remember.
05:50Pi or Pi Mu.
05:52This is why some people just didn't like you.
05:54She can be obnoxious. She's really funny.
05:56Sometimes I think she's a little too funny.
05:58But why? Why are we going to do this again?
06:00That is the best way to make connections on campus.
06:03It's the best way to meet people. Like, there's no reason not to.
06:07I can't think of any situation in my life where I've ever been liked by a ton of people.
06:13I've always been the friend that walks behind everybody or to the side.
06:17I would really like some girlfriends. Like, I would really like some female friends.
06:22Okay.
06:24My biggest fear is that she's going to get rejected.
06:27I feel like if I put in more effort, I would see a different result.
06:30I think it's a terrible idea, but...
06:32Mom, I am full of terrible ideas. You know this.
06:37Is everybody having a good time?
06:42Yay!
06:43All right. Thank you for coming out.
06:45We're so proud to have these two here with us.
06:47Charlie was our Miss Georgia team, as well as a leader in the city's youth council.
06:53So, without further ado, let's hear it for Kit and Char.
06:59My name is Charlie Keith. I'm from LaGrange, Georgia.
07:02Very small town.
07:04When I was 17, I won Miss Georgia's team.
07:08My mom and I are very close because we have been doing pageants together since I was 13.
07:13We call it our crown.
07:15She gives 120%.
07:19She's a high performer.
07:21That's enough about Charlie.
07:23My mom is the strongest woman that I know.
07:25Yeah. I am a...
07:28Try again. You're good. You're good.
07:29I am a nurse.
07:31I'm also a mom of six.
07:33And I was a Zeta tall alpha.
07:35And I'm like, you have to be a Zeta because I was a Zeta.
07:39Hey, y'all. It's almost time for dessert.
07:41Oh, my gosh.
07:42Hey.
07:43It would be really cool if we were Zetas.
07:45Zetas sisters.
07:46Zetas sisters.
07:49Having five siblings, it's hard not to be close to all your siblings and to your parents because we're a team.
07:56I'm even in like a month.
07:57It's kind of crazy when you think about it.
07:59I think I'm trying to keep myself extra busy with rush preparation and avoiding you going away to college.
08:08Yeah.
08:09I am sad.
08:10We do a lot together.
08:11Pageantry, cheer squad, theme park job.
08:14I don't know.
08:15I always say we.
08:16We got the crown.
08:20Maybe I need counseling or something.
08:25All right.
08:26No crying.
08:27It is time to get rush ready, girl.
08:28We got a lot to do.
08:29We got a lot to do.
08:30We got a lot to do.
08:31I think today we can film a rough draft video.
08:33Ready when you are.
08:34Hi.
08:35My name is Charlie Key.
08:36I'm from LaGrange, Georgia.
08:37My greatest accomplishment came when I was the state SGA president.
08:40And we led a state project where we raised over $18,000 for families facing stillbirth and infant loss.
08:47Okay.
08:48It wasn't bad.
08:50I'm not sure it shows the whole depth of Charlie, the funness of you.
08:54I have been, I guess, in pageants for a long time.
08:57So I hope I don't come across as she seems fake or that sounds like a pageant answer, you know?
09:03We need billing.
09:04It will be so great to have Bill Alverson come in and have his expert advice.
09:10We have had Bill at our side through the pageant experience.
09:14And having him and his advice during Bama Rush Week will be helpful.
09:20We've got to fix that video.
09:22See what I'm saying?
09:23Mm-hmm.
09:24Mm-hmm.
09:25I'm listening.
09:26Yeah.
09:27I'm taking it in.
09:28When you do quiet responses back, you're like, I'm not so sure about what I'm saying.
09:31No, I'm just, I'm processing.
09:32Mm-hmm.
09:34Morgan, you need friends.
09:36You really do.
09:37I want you to have them.
09:38She does not believe she is worthy of what she's seeking.
09:42What is Bama Rush?
09:48The University of Alabama Sorority Rush, it is the everything.
09:52I think every sorority is represented on campus.
09:55The houses are on crack.
09:57When I tell you these girls are prepared for everything, they probably have freeze-dried rations in their rush bags.
10:03She's wearing stilettos with a knee brace.
10:06What more could you ask of these girls?
10:11Are you excited?
10:12Almost football season.
10:13Yeah.
10:14Morgan going back to college?
10:15I guess.
10:16I mean, as excited as I can be, I'm happier for her to be going to school than I am for her to be doing that stupid stuff.
10:21Ration.
10:22I would say we have an interesting family dynamic.
10:24I am the oldest.
10:26My brothers would probably say I'm annoyed.
10:28I am going to miss you.
10:30If I get in, I won't be able to come home.
10:31Okay, dude, you're four hours away.
10:33It's not like you're moving to Canada.
10:34Yeah, but I won't be able to come home all the time.
10:35I mean, I have to do stuff, like, at the sorority there's events.
10:38I have to go to date parties.
10:40I have to do...
10:41Yeah, you need a date.
10:42That's for sure.
10:43Both of my parents worked, so, like, I had to step up a little bit.
10:47I'm just worried that after last year that they won't even look at her.
10:51And then that'll crush her.
10:52And this year it's going to be rougher too because she's been on social media and stuff, so...
10:56You're a jerk.
10:57How are you going to deal with the haters?
10:59I live with you.
11:00You literally looked at me one time and go, you're fat, and then just walked away.
11:04A lot of those girls, you know, they're very well put together.
11:07They're very, very poised and...
11:09Yeah, she's not a beauty pageant.
11:11No, she's definitely not a beauty pageant winner.
11:13Like, the truth is, is I'm not the prettiest.
11:15I mean, I have people talk bad about me every day.
11:17It hurts my feelings, but at the same time, I can clean up nice.
11:20I like to think that I can.
11:21And then you cry while drinking orange juice.
11:23I'm not going to talk about the crying anyway.
11:25This is my favorite.
11:26This is the only one I've actually ever watched the whole thing of.
11:28Oh, my God.
11:29I'm not going to miss you anymore.
11:31What up?
11:32Hi!
11:33How are you?
11:34It's wild, Bill.
11:35We're so happy to have you here.
11:36Get up and give me a hug.
11:37I've got an extensive pageant history.
11:39Five Miss Americas, five Miss USAs.
11:41I'm a sorority rush coach that prepares girls to meet, engage, and present themselves.
11:46Not unlike a pageant interview.
11:48The first time I met Charlie was actually about three or four years ago.
11:50We were doing a pageant interview prep.
11:52Pageants are over.
11:53Uh-huh.
11:54Moving on to college life.
11:55Yeah.
11:56And then we worked and she was Miss Georgia Teen.
11:58I have always enjoyed pushing and seeing her grow.
12:01What I think Charlie needs most help with would be, she tends to answer pageanty.
12:06Like, she's at the podium.
12:07Okay.
12:08This isn't a pageant.
12:09We have to forget it.
12:10Mm-hmm.
12:11That's hard.
12:12It's a different mindset.
12:13Why'd you pick Alabama?
12:14Oh, gosh.
12:15I'm probably most excited for the classes that I'm going to be taking in the College of Communications
12:19because they have some really great professors for those students.
12:22Excuse me.
12:23Excuse me.
12:24This girl is looking for an academic honorary.
12:27Charlie's resume score is through the roof.
12:30Girls in rush could really give a good damn.
12:32Skip the academic answer.
12:34What else are you excited about?
12:35SGA.
12:36Because I'm a leader.
12:37I want to be president.
12:38And you're telling them what they already know.
12:39Charlie thinks she has to give a pageant answer, but she needs the emotional connection
12:42to let us see the real Charlie.
12:43People connect on emotions and feelings, and that's where we have to get our work going.
12:56I see you did a lot of work with March of Dimes.
12:58Tell me about that.
12:59Women's health is one of my life purposes.
13:01So we've always supported the March of Dimes.
13:03In America, we have the highest maternal mortality rate in the developed world.
13:06Uh-huh.
13:07Which is not something that a lot of people think about.
13:08Yeah.
13:09Because we're America.
13:10Wow.
13:11Do I have a problem?
13:12You have mouth vomit.
13:13Okay.
13:14Go again.
13:15Please give me an emotion.
13:16I've been fundraising with them pretty much since I was born.
13:18Oh, God, I might.
13:19What?
13:20Where's the emotional response?
13:21Do your friends want to hear when you go see a movie?
13:23Do you get in the car and go, oh, my God, I just raised $5,000 for March of Dimes?
13:26I don't tell them this.
13:27No, you don't.
13:28You need to start learning to share the emotional context with them.
13:31And you have cheerleader over here.
13:32I don't want them to think I'm, like...
13:34Stupid, shallow, and vapid.
13:36Honey, they have your paperwork.
13:38But what if they think I'm not matching the paperwork?
13:40They'll ask you specific questions to it.
13:43See what I'm saying?
13:44Mm-hmm.
13:45Mm-hmm.
13:46I'm listening.
13:47Yeah.
13:48You're taking it in?
13:49Yeah, uh-huh.
13:50I am.
13:51Yeah, usually when you do quiet responses back, you're like, I'm not so sure I'm about
13:54what I'm saying.
13:55No, I'm just...
13:56I'm processing.
13:57Charlie's muscle memory is being Miss Georgia Teen, going everywhere, representing teens
14:01everywhere.
14:02That's Miss Charlie Key, your ideal teen.
14:04Charlie can end up where she wants to be if I can get it out of her head that she's not
14:09doing the job to represent all teenagers, but instead just to represent herself.
14:16For, like, Bama Morgan, I don't think this girl really knows who she is.
14:20She needs to come in with a different damn look and have the confidence to say, I'm doing
14:24something different.
14:25Yeah.
14:26I think we help her find her inner sorority girl that is true to her.
14:31Yeah.
14:32I have no clue what I'm going to wear.
14:34Maybe the two pink ones, because I've seen you wear that blue one quite a few times in
14:38a couple of your TikToks.
14:39We are packing up to fly to Nashville to see Brandis.
14:43I'd pack a baby suit, just in case.
14:45I don't plan on swimming.
14:47But we do need to make room for all of these.
14:49She's going to help us prep for Rush.
14:52Outfits, makeup, hair, attitude.
14:54I could wear overalls.
14:56You know they say don't meet your heroes, but, like, I'm about to, so I'm a little stressed.
15:03My name is Brandis.
15:04I'm your self-appointed Rush senior correspondent.
15:07I'd like to call her my little secret helper.
15:10The blue dress will be good for philanthropy.
15:13Mm-hmm.
15:14She is a social media genius.
15:15Morgan is our girl.
15:17She is one of us.
15:18When I posted my first video last year, a lot of people were tagging her.
15:23And then after that, she talked about every video that I did.
15:25And this is why.
15:26Just normalize being broke.
15:28Not all the Rush girls have to be rich.
15:30I have the social media following that I have because of her.
15:34Morgan wants a bid to an Alabama sorority.
15:38So much so that she can get dropped last year.
15:42And she still wants to come back this year and try to get with her.
15:45I love Bama Morgan.
15:46She's an amazing young woman.
15:47I want her to find her place and her people.
15:50I need to show Brandis my lip balm collection, okay?
15:53So we're bringing all of them.
16:00Oh, my goodness.
16:05Hi.
16:06How are you?
16:07Yes.
16:08So nice to meet you.
16:09Hi, Brandis.
16:10And here's my baby girl, Morgan.
16:13Let me hold you in my bosom here.
16:15I'm so glad to finally meet you in person.
16:18You're so tall.
16:19I know, right?
16:20Did you not know I was a glamazon?
16:21A glamazon?
16:22Oh, yeah.
16:23You wore your rollers for me?
16:26Yes, ma'am.
16:27Okay.
16:28We're going to do something with this head.
16:30I'm hoping that she can give me more insight into how the houses think.
16:34I only know what I've heard and what I've been told.
16:36This year, I am going to be as prepared as possible.
16:40Morgan, I want to help you get a bid.
16:43But before we go any further, we're going to have to have some very honest, straightforward, blunt conversations.
16:52Can you handle me telling you what's really happening here?
16:56I can take it.
16:57Let's do it.
16:58Hit me with it.
16:59I've had a year of being told that I just need to get over the fact that I'm not meant to be in a story.
17:03Oh, who tells you that?
17:04I get accounts commenting that all the time.
17:06Were you bullied?
17:07I was bullied relentlessly in high school.
17:09Worst four years of my entire life.
17:10How did you feel about this?
17:11I mean, that's hard for a parent to watch a kid be bullied.
17:13Yeah.
17:14There's not anything you can do about it, though.
17:15Yeah, there is nothing.
17:16No.
17:17I mean, I could go to the school.
17:18But, you know, it's just going to start more trouble.
17:19It's just going to make it worse.
17:20It breaks my heart, Morgan.
17:22In her little 19-year-old life, she has dealt with a lifetime of rejection from her peers.
17:29And I'm so mad at everybody who ever mistreated her or made her feel like she wasn't good enough or pretty enough.
17:35I want to go whoop them all.
17:37There's nothing to be nervous about.
17:38Just be yourself and have fun with it.
17:39You are special because you are you.
17:40There is only one currency on sorority row that is more powerful than the dollar bill, and that is confidence.
17:58Morgan, one thing we've got to work on with you is self-respect.
18:05I love you, but you're a doormat.
18:07These girls and these sororities are not doormats.
18:10These girls know who they are.
18:11They demand the love and respect and attention and affection they think they deserve.
18:20Morgan, I don't think you believe you deserve all that.
18:26Tough love or not, I 1000% agree with Brandis.
18:29I mean, she is their doormat.
18:31These kids just think they can say whatever they want to her, and she's just kind of like,
18:34OK, does she care enough to change?
18:37That's the question.
18:38It pisses me off that when she says things like, what I did wrong last year, I did that bad.
18:43And it's like, you didn't do anything bad.
18:45That's how I felt the same way.
18:46But she doesn't listen to me when I say that.
18:48Because she does not believe she is worthy of what she's seeking.
18:52You got cut by almost every house on campus before you ever opened the first jug of orange juice, OK?
18:59You have confidence on TikTok because you know you are beloved on there.
19:03I got a good feeling that you don't present this way when you're talking to your peers.
19:07When you come off as somebody who's not authentic, you come off as someone who doesn't have much confidence, right?
19:12She wants it more than she's ever wanted anything.
19:16But I'm telling you what, that girl does not believe she is worthy of it.
19:19First things first, we're gonna get you a facial.
19:21Your makeup has to be on point.
19:24And I gotta figure out how to send her into these sorority houses feeling like she's somebody.
19:31Believing that she, at the end of the day, will be worthy of a bit.
19:34Let's see how beautiful you look.
19:36Ooh, you don't look like the same kid.
19:39She looks beautiful, doesn't she?
19:41She does.
19:42Turn around and look in that mirror.
19:44Yeah.
19:45Tell me you don't feel just as pretty as those girls on sorority row.
19:48Yes, I just feel very sparkly.
19:51It's called radiance, luminosity.
19:53You have to radiate your spirit, your energy, your confidence.
19:57It's gonna be a world of difference.
19:59I can get Morgan in the right outfits.
20:02I can get her makeup right.
20:03She looks like a sorority girl.
20:05I can get her hair right if she's willing to learn and do what I teach her to do.
20:09That's the easy part.
20:10I can't hold her hand at those Rush parties though.
20:13The real challenge I face in this project right now is I gotta get this girl to love herself.
20:19Hey!
20:20Hey!
20:21Hey!
20:22How are you?
20:23How are you?
20:24How are you?
20:25How crazy is it that we're gonna be living together every day?
20:28It's gonna be so fun.
20:29I know.
20:30We should probably figure out what we're gonna do for Rush.
20:31I don't even know.
20:32Like, it says P&Ms will attend up to 12 philanthropy parties.
20:36Do you know, like, which one do you think you want?
20:40I know nothing about any of them.
20:42My mom was a Zeta.
20:43My aunt was a Zeta.
20:44My cousin was a Zeta.
20:46So my mom's like, Zeta.
20:48Do you feel any pressure to go Zeta?
20:50Yeah.
20:51She's like, it'd be great if you were Zeta.
20:53Yes?
20:54Hey, hey!
20:55Hey!
20:56Hey!
20:57Do we have it all figured out?
20:59Mm-mm.
21:00We're just, we're just getting started.
21:04Charlie's never rushed before.
21:06Coming from the University of Georgia and being part of the Greek life there.
21:10Way too short.
21:12I know a little bit about it.
21:14Don't forget you're gonna need some comfy shoes.
21:16She already got some.
21:17But Greek life at the University of Alabama is a way bigger deal.
21:21Have a special dress for each house.
21:23Yes.
21:24Rush at the University of Alabama is the Super Bowl of all Russians.
21:28University of Alabama Sorority Rush Week.
21:31It is the bastion of Rush.
21:33Rush is here!
21:35You've got 2,000 girls competing.
21:37You're gonna get cut from the sorority.
21:39She was icy, she was cold, she didn't talk.
21:41Don't let that make you feel any bit less.
21:44Let's get it.
21:45And then I want both of you to remember that Zeta is the best.
21:50Repeat it after me.
21:51Zeta is the best.
21:52We get points.
21:53All right.
21:58What about these?
22:01No.
22:02This is for the girl who gets kicked out of college.
22:07It's a cute romper.
22:08What do you think?
22:09Bed day?
22:10Okay, you're not wearing denim on bed day.
22:13You cannot run home to your sorority house in a denim romper.
22:19Do you know there is not enough chafing cream in the world to protect your thighs in that kind of situation?
22:30That's not, it doesn't cover my cooch.
22:32Morgan, don't use the word cooch again.
22:34Sorry.
22:35Grandice, I think we got enough.
22:40Every time you walk into a sorority house, they are judging you from head to toe.
22:49No.
22:50They want to know how serious are you about getting a bed to this sorority.
22:55This is a no.
22:56It does not flatter your body at all.
22:59It does feel nice though.
23:00I'm not going to like it.
23:01I feel breezy.
23:02Okay, yeah, don't ever do that again.
23:05Once again, we're putting the volume on top.
23:08It's cute.
23:10But I don't know about those sleeves.
23:12It is too Laura Ingalls wilder at the club.
23:18No idea what any of those references meant.
23:20Oh, Lord have mercy.
23:22I'm going to have to give you all some homework.
23:25And you're going to have to go out and do this on your own.
23:28Finding the right dress for Rush is hard for anybody.
23:31But if you ain't a size two, let's be honest, it's that much harder.
23:36We lost the battle today, but we're going to win this war.
23:39Okay?
23:40Because we're not settling on outfits that will do.
23:43We're willing to do the work and get the outfits that will get her the bid.
23:46Okay?
23:47But here's the thing.
23:50I want Morgan to find her people.
23:51All right?
23:52I want her to find the place that she belongs.
23:55I want Morgan to know she doesn't have to be wearing Greek letters to have the time of her life or to make friends.
24:01Everyone, especially young women, wants to feel like they are good enough, pretty enough, worthy enough.
24:09We all crave validation.
24:11She doesn't go anywhere to meet anybody.
24:14And this year, she doesn't have a roommate.
24:16I can see you getting emotional.
24:20Why do you get so emotional when you think about her being lonely?
24:23It's really hard to meet friends.
24:24I have two or three girls that I was friends with in high school, talked to one or two of them still.
24:29You know?
24:30So I wanted her to have that.
24:35Let me say it. Sorry.
24:36It's hard for you to watch your daughter not have the fulfilling relationship that you were able to have.
24:44You have raised a beautiful girl, and she is so charming.
24:48We just have to get her in a position where she can share the side of her that we know with her peers.
24:54We've got to figure out how to build her up in her own mind.
25:03These Rush Moms are living vicariously through their daughter.
25:07Hi, y'all. It's August, which means I need to prepare for Mama Rush.
25:11How amazing would it be if there was, like, Rush Mom had a TikTok?
25:16The umbilical cord for some mothers and daughters is not cut until they go through Rush.
25:21And they're really realizing for the first time in their life, things are going to happen with their daughters that they have no control of.
25:29It's tough.
25:33Morgan, I will not rest until Morgan gets a bed.
25:38That being said, I may never rest again.
25:41Let me see what you got.
25:42We're going to get her the right clothes.
25:44Ooh, I like that.
25:45I'm not sure this is a Rush dress.
25:47Fix her hair.
25:48Get that hair out of that beautiful face.
25:50We're going to put something a little more dainty on her.
25:53Are we going to get them nails done, too?
25:55Yeah.
25:56We're going to do everything that is within our power to do.
25:58Leave everything else the same.
26:00Don't change anything.
26:01Put that blue dress on.
26:02I just cannot stand to see her crushed again.
26:06You saw your baby walk out looking like she did a minute ago.
26:09Like she does, Rhonda!
26:11Yes, Lord!
26:12You look very classy.
26:17I'm very put together.
26:18That looks really, really cute.
26:20That do look good, I'm not going to lie.
26:23It wasn't until this moment right now that I finally see a sorority girl.
26:28Hello.
26:29Good to see you.
26:30Good to see you.
26:31Okay.
26:32How's her temperature?
26:33I know I pushed hard because time's short.
26:34She has been processing it.
26:35She knows, I think, the world of her.
26:36And we have a special bond.
26:37But sometimes, when you've been so successful in everything you do, and pretty much all your
26:41decisions in life are right, you get real confident in that, and I didn't want to undercut her confidence.
26:59It's rewiring, redirection.
27:00Right.
27:01I think that Charlie probably is a little bit intimidated about me.
27:04She would never admit it.
27:05But that's normal.
27:06I don't make it easy on purpose.
27:07If they get past me, then they can handle the mean girl at Rush.
27:10So, I want to talk to you.
27:12Okay.
27:13You know, I'm a parent.
27:14I really don't want you to feel like I'm stepping on your toes as a mom.
27:19Mm-hmm.
27:20Everything Charlie has done with great success, who has been with her in the car right next
27:24to her?
27:25Me.
27:26Right.
27:27March of Dimes, pageants.
27:28Mm-hmm.
27:29You've always been there for her.
27:30Right.
27:31So, this sounds kind of harsh, but the reality is, this is her journey.
27:36This is my fourth child to send to college.
27:39But your first one to go through Rush.
27:42Correct.
27:43Pronouns like we, which you use all the time with her.
27:47All the conversations from now on, take the we out, there's no we pronoun.
27:52Okay.
27:53So, there's a little bit of truth to what Bill has to say.
27:56We're getting ready for Rush.
27:58We do a lot together.
28:00We got the crown.
28:01We have it all figured out.
28:02We do laugh about it.
28:04Probably like a parenting wrong thing, like we.
28:07Honestly, I could put her in the car and drop her off in Tuscaloosa.
28:11She's back together.
28:12Some moms want to be there every day of Rush.
28:15But I want to set her up for success.
28:18What I say as a mom, set the dorm room up.
28:22I know I have to let go.
28:24Right.
28:25I agree.
28:26What I heard is that moms don't really go to bid day at Bama.
28:30At that point, Rush is over, our job is done.
28:33Mom can be there for drop off.
28:34Mom can be there for bid day.
28:36But in between, you beat it, Mom.
28:38Look who it is.
28:39Hey.
28:40There she is.
28:41Hello.
28:42It's her time to shine.
28:44It's not my time to be selfish.
28:47But it's going to be tough.
28:49At the end of the day, it's always good advice from Bill.
28:52Practice answering simple questions of conversation and not be a pageant girl.
28:57I got you.
29:01Are you excited about Rush?
29:03I mean, yeah.
29:05I'm nervous.
29:06I threw up a little in my mouth when I thought about it.
29:09I just want Morgan to have a good time.
29:10I want her to have fun.
29:11I want her to enjoy college.
29:12I want her to enjoy the college experience.
29:14I mean, I had somebody tell me yesterday I should be more classy, so...
29:18Well, it depends on someone's definition of classy.
29:21When she rushed last year, we had no intentions of going up there at all.
29:25She was rushing.
29:26She just would start up her adulthood.
29:28All right, we got everything.
29:29And then when she started blowing up and it started hitting the fan,
29:32then we were like, oh, snap.
29:34Like, we need to be up there.
29:35We need to make sure she's okay.
29:36But this time, my plan is to be up there with her for the week of Rush.
29:39Apple pie with Charlie, right before she goes to school.
29:55Last dessert on the deck.
29:57Don't say that, Dad.
29:58While she's a permanent resident here.
30:00That's me.
30:01Before she starts college.
30:02Before she starts college.
30:03Yeah.
30:04How are you feeling?
30:05You nervous?
30:06You know, I think I know once I get there, I'll be okay.
30:08But, like, leaving, it's hard.
30:09Excited.
30:10So, I know going through recruitment, you'll make the right choice when it comes to picking the right sorority.
30:17I know I've spent a lot of time picking at Zeta.
30:21Yeah.
30:22You'll take the time to pick the right sorority that works for you.
30:27Yeah.
30:28Right?
30:29Pick the sorority that is right for Charlie.
30:31Mm-hmm.
30:32And I'll support your choice.
30:33I know you will.
30:34Always.
30:35I guess I just want to thank you all for, like, everything that you've always poured into all of us as kids.
30:40Because not a lot of parents make the sacrifices that y'all make for us.
30:44I just want to thank y'all for that because none of us would be who we are or where we are without y'all.
30:48So, thank y'all.
30:51When I see you, I see everything good in this world.
30:55Yeah.
30:57Never take anything for granted.
31:00We're very excited for you.
31:04So, we're all packed up.
31:11This is my car.
31:12I don't think Charlie realized how intense this was going to be.
31:15Here's Mom's car.
31:16But I know she's definitely now prepared.
31:19And I have full confidence.
31:21Mom just rode away with her trunk open.
31:27About 12 minutes away.
31:30And Charlie just figured out how to work her cruise control.
31:33So, if that's all I did this trip, then I did good.
31:41Today, we moved in.
31:43What are you doing, Mom?
31:44Things.
31:46That was super fun.
31:47Kitty has been working so hard.
31:50Thank you, Kitty.
31:51Mom had this idea to, like, build this thing for my current employee's board.
31:56She got Dad to build that.
32:00And then we finished everything today.
32:05Rush starts tomorrow.
32:10And I feel excited.
32:13There will be times when Charlie starts to doubt herself.
32:15There will be those times.
32:17You have to throw them away.
32:18The minute they enter your mind, you throw them away.
32:21Because they're not true thoughts.
32:23Yeah.
32:24Your mind is like a garden.
32:25The weeds are the lies.
32:26And you try to weed them out.
32:27And then you plant it with a flower of truth.
32:40Bama Rush.
32:41The biggest rush in the country.
32:422,500 to 3,000 girls.
32:44Bama has 24 sororities.
32:47Rush is almost two weeks long.
32:49This is Rush on crack.
32:52How many girls want to go for you?
32:54Happy day one of Rush.
32:56We're getting ready to Rush.
32:57Like, look at all the people already starting to line out.
33:00Me, look.
33:01I'll update y'all soon.
33:02Bye.
33:03What's up, you guys?
33:04It's time for Bama Rush day one convocation day.
33:07My skirt is from Popflex.
33:09My tank top is from Popflex.
33:11Here's Morgan on day one of Bama Rush last year.
33:13Here's Morgan tonight.
33:14This girl looks a lot more serious about getting a bid from an Alabama sorority.
33:19On the other hand, I worry that these girls have already made up their mind about Morgan.
33:24Hi, you.
33:25I was worried about Morgan going through Rush last year.
33:29The first time I saw one of her videos, I was afraid she wouldn't get a bid, and I was right.
33:34All I know is that none of us can bear to see another video like this.
33:39I did not receive a bid.
33:42If you want this journey, do it by yourself.
33:46It's up to you how you do it by yourself.
33:49The whole city shuts down for Rush.
33:52Girls come to the University of Alabama not even knowing what they want to do in their life,
33:56what they want to major, what courses they're going to take.
33:59But by God, they know they want to be in a sorority at the University of Alabama.
34:03The pressure really builds up like a pressure cooker.
34:06It feels good to have finished my first day of Rush.
34:08I feel like today was a nice intro to the week.
34:12There's no telling where I'll end up, but it's fun.
34:15If I can make it through to the second round, I think I'll get in.
34:20At the end of every day, the P&Ms are ranking the houses.
34:24The houses are also ranking the P&Ms in the order they would like to recruit them.
34:29And magically, girls get invitations back the next day.
34:34So how did you feel about the vibe? What did they ask you?
34:36Well, a common theme, of course, is philanthropy.
34:39So I got to talk about the March of Dunes.
34:42I didn't wear vomit.
34:44Girl.
34:45It's so great.
34:47So I'm pretty sure the max houses you can get for philanthropy is 12, and I got 12.
34:51Of course.
34:52So that was good.
34:53100%, she's top P&M.
34:55She's on everybody's top list.
34:57She took my advice and it worked.
34:59I don't want you just to glide through and happy it's umbrellas and why I'm just fun and let's sing a song.
35:04Because you're going to have hard decisions to make.
35:06Yeah.
35:09Got a quiet house.
35:10What's happening?
35:11I felt like I might cry because we were missing Charlie.
35:14It's a new rhythm.
35:15It'll be highs and lows, I'm sure, but we're happy for her.
35:20You know, tomorrow she's going to the legacy.
35:23If she picks Zeta, she picks it on her own.
35:26I know.
35:27I want her to make her own decisions.
35:28I love it.
35:29You're doing perfect.
35:34I'm in the middle of doing my makeup, but this felt like an emergency.
35:37We're up there with her for the week of Rush, you know, just to make sure it all goes okay.
35:41Oh, yeah.
35:42Morgan said that she had gotten a text back telling her she had one house.
35:47And then she said it was Tri Delta.
35:49I thought the bottom houses would be more likely to give her a shot and she gets back a top house.
35:58A top house is going to have the most coveted bids.
36:02Every girl who shows up for Rush is going to want a bid to that sorority.
36:07That sorority is going to have their pick of the litter, so to speak.
36:10She thinks there's no hope she can get a bid to Tri Delta.
36:13Nah.
36:14Did you talk to her after she left Tri Delta?
36:16I heard back when they're talking to her.
36:18Don't be shy, Dad.
36:20Ugh.
36:21I'm a little worried because, you know, it's only one house.
36:23You guys are putting all your eggs in one basket.
36:26And I hope they really do want her because if they don't want her or they change their minds,
36:30she's going to be devastated.
36:31Why are you stressed out now?
36:32Because I just looked at Reddit.
36:34Because you heard it.
36:35Why are you looking at Reddit?
36:38Look!
36:39I told you not to look at Reddit.
36:41Why?
36:42When you're an internet sensation, sometimes you read the comments.
36:47You find out that people are cheering for you to fail.
36:50That's a lot for a 19- and 20-year-old girl to take in.
36:54This is why we don't look at Reddit.
36:57I only got one bag.
37:00But what a how.
37:02Right?
37:03The fact that you got invited back to Tri Delta, that was very intentional.
37:07They knew exactly who they were inviting back.
37:10That was intentional.
37:12You think so?
37:13They wanted you there today.
37:14They're not doing you any favors.
37:16They do not have a huge social media following like Zeta or Phi Mu.
37:22You know?
37:23You have something to bring to the table there.
37:25You'll find out if you get invited back when.
37:28Wednesday morning I'll either get a call telling me I got dropped or I'll go in for sisterhood.
37:33I want you to picture yourself in that sorority house with wearing those letters.
37:38We're going to we're going to manifest this tri-del bid for you.
37:45I don't think they're going to call so I think we're good.
37:51You know?
37:53At this rate I hope I get dropped so I can go to bed.
37:58You wake up every morning waiting for that phone call telling you you're not invited to come back to Rush that day.
38:04And if they don't call, you're in.
38:06All right, come text her.
38:09All right.
38:12I do feel helpless because there's literally nothing I can do about it.
38:14You know?
38:15I'm just trying to be here for her.
38:16You know, we are 100% vested.
38:18So if she doesn't get a sorority, it's gonna be heartbreaking.
38:21I think I got it.
38:23I want you.
38:36If you ain't going into Rush with an open mind, you're going to get your feelings hurt.
38:40The Rush week is so hard.
38:42Y'all know that rejection is part of it, right?
38:45Are y'all preparing for that?
38:46I didn't get any of it to talk.
38:48I cried for days.
38:49The key is accept your fight.
38:52Embrace it.
38:53Don't resent it.
38:54I think I got it.
38:56We'll see.
38:58I got dropped.
39:09She's calling.
39:11Hello?
39:12Hey, Morgan.
39:14We're truly so sorry.
39:17Unfortunately, you did not receive an invitation back from any of the chapters.
39:24Are you okay?
39:26Yeah.
39:27Alright.
39:28I'm sorry, Morgan.
39:30No, you're fine.
39:31Alright.
39:32I'm going to talk to you later.
39:34Thank you, though.
39:36Okay.
39:37Bye.
39:38Oh, I'm gone.
39:39Yeah.
39:41Gotta love that good old.
39:47Drop.
39:51Mon-comb.
39:56To everyone who was dropped or withdrew from recruitment, please remember this.
40:03We're all a part of a much larger sisterhood, one that's not defined by Greek letters.
40:09It's how you rise and grow from this experience that truly defines who you are.
40:13You're stronger and more amazing than you know, and this is just one step in your incredible journey.
40:18I've kind of grown up, you know, I'm not the kid that I was last year.
40:22I was rejected, but I'm going to go out with a smile. I'm going to be okay.
40:26I am proud of her. She did handle it pretty well.
40:28She's got tough skin. She'll be okay.
40:31Brenna's definitely gave me confidence. She helped me out so much for Rush.
40:36I'm so grateful for her.
40:38I love Bama Morgan. She's an amazing young woman.
40:41I don't think her place is on sorority row, and I don't think her people are sorority girls.
40:46You have to admire the way she has handled herself this week with such poise, dignity, and grace.
40:51Morgan, we are so proud of you.
40:54You're headed to the rodeo.
40:57I'm proud of Morgan. Brandish really helped her to find her place and see herself.
41:01It didn't matter if she's in a sorority or not.
41:03She got exposed and grew and found her own way and found her voice and herself.
41:09Woo-hoo!
41:09Now we're going. I'll see you guys later. Love you. Bye.
41:12The final day is bid day. On bid day, go with the P&Ms and open that envelope to see which
41:20house they will run home to.
41:23We got to the Coliseum this morning, and we just saw 2,000 girls rushing.
41:27There were so many. I was like, oh my gosh.
41:314, 3, 2, 1.
41:39Charlie got 5 news.
41:45I am so proud of Charlie.
41:52She got the memo. She did everything I told her to do.
41:57We did good.
42:015 U was where I ended up.
42:04I loved getting to meet all the girls, and I know I'll be happy.
42:07So have sisters for the rest of my life.
42:09I want real fun.
42:09I want to be happy.
42:10I was so proud of
42:10this is where she is.
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