00:00That's Pavitra Menon, a singer and RJ reacting to the trailer of Janhvi Kapoor's Param Sundari.
00:10She says the film shows a stereotypical image of Malayali women.
00:18Her post went viral, but soon after, Instagram removed it, citing a copyright complaint from the film's production company.
00:25Pavitra re-uploaded the video without any trailer clips, writing Happy Independence Day to everyone who has a voice.
00:31She wasn't the only one.
00:32Other Malayali creators say their videos were also taken down after they questioned the film's portrayal of Kerala culture.
00:46Creator Vedangi was among those who called out the takedown, saying it's not just about a movie, it's about creators being shut down for criticism.
00:53Not everybody in Kerala has a big name.
00:56It can't get more stereotypical than this.
00:58Content creator Steffi also weighed in, saying Bollywood has to stop reducing Kerala culture to cliches.
01:04Creators argue their posts fall under fair use of under Section 52 of the Copyright Act, which allows critique and commentary.
01:11This isn't the film's only controversy.
01:13A Christian group has objected to what they call a flirty chot scene in the trailer, demanding cuts and even an F.I.R.
01:19Meanwhile, Janvi Kapoor, while promoting her film, faced trolling after chanting Bharat Mata Ki Jai at a Dahihandi event.
01:26The makers haven't responded to these allegations yet.
01:29The film is set to release on August 29.
01:31Until then, the debate over representation, criticism and copyright isn't going anywhere.