00:00Governor Gavin Newsom's social media posts are making headlines with everyone asking
00:04who's behind the all-caps trolling. Governor Gavin Newsom's recent all-caps Trump-style
00:10social media posts have gone viral, but the voice behind them isn't Newsom himself.
00:15Reports state it's 29-year-old Camille Zabata, a Latina strategist leading his press office
00:19and digital team. Zabata, who grew up in Stockton and got her start working for then-Mayor Michael
00:24Tubbs, has quickly become one of the most influential digital voices in California politics.
00:30With a background in cultural anthropology from UC Santa Cruz and now a graduate student at USC
00:35Annenberg, she combines her academic background with a sharp grasp of digital culture. Her current
00:40strategy? Countering Trump's over-the-top post with his own rhetorical weapons, satire, cadence, and
00:47all-caps. Zabata told Comstock's magazine that, quote, rapid responses on Twitter, threads, and TikTok
00:52are essential. And it seems to be working. Newsom's TikTok following reportedly tripled in just a
00:58year, fueled by viral clashes with Trump. One post in particular lit up the internet that read,
01:03Donald is finished. He is no longer hot. Many are saying he can't even do the big stares on Air
01:08Force One anymore. Uses a little baby stares now. Sad. Thank you for your attention to this matter.
01:14GCN. The responses came fast. Some critics called the governor deranged. Another wrote,
01:19Proclaiming your greatness doesn't make you great, Gavin. Your actions make you great.
01:24But at least one saw the humor, pointing out that Republicans were calling Newsom unhinged while
01:28excusing the same behavior from Trump. But it's not all memes and trolling for Zabata.
01:33Reports state Zabata's small three-person team carefully balances humor with sensitivity.
01:38Every post goes through legal review, and in times of crisis, like ice raids or major protests,
01:43they hold back. Beyond the governor's office, Zabata is also president of the California Women's List,
01:48helping elect women across the state. The Young Strategist's work highlights how political battles
01:53are increasingly fought online and how strategists are shaping the rules of engagement. But what's
01:58your take? Share your thoughts and follow us everywhere at What's Trending.
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