00:00The internet was braced for Trailer 3 yesterday, but all they got was a Q3 earnings call.
00:04Now delay skeptics are making noise and all eyes are turning to Northern California
00:08because Super Bowl 60 is kicking off this Sunday, February 8th in Santa Clara,
00:12and GTA theories are reaching a new fever point. Is Rockstar about to pull off the biggest
00:16marketing stunt in history for the NFL's biggest milestone? Or are fans just setting themselves
00:21up for disappointment? Could we see GTA 6 Trailer 3 on February 8th of 2026 during the commercials
00:27for the Super Bowl? Yesterday, Take-Two CEO Strauss Zelnick held the Q3 earnings call and the tone
00:33was surprisingly confident, with him calling their execution extraordinary. And while the world was
00:38hoping for a new trailer, fans got something even better, the release date guarantee.
00:43Zelnick has reaffirmed that GTA 6 is officially on track for November 19th, 2026. So for fans,
00:49after two major delays and years of waiting, the finish line is finally concrete.
00:53But here's where things get interesting. Zelnick explicitly mentioned that marketing
00:57beats are officially spinning up. So naturally, fans are connecting that statement as a green
01:02light for a teaser during the big game. But we're talking about a record-breaking $10 million
01:07for just 30 seconds of airtime. And let's be real, Rockstar doesn't really need the Super Bowl.
01:13Why spend $10 million on a TV spot when they can just drop a post on X for free and break the
01:18internet in minutes. And during yesterday's call, Zelnick's statements point to a much smarter play.
01:24Take-Two seems to be moving towards a cost-effective digital-first campaign that isn't expected to
01:29truly explode until summer of 2026. That means fewer physical billboards and a total focus on
01:34digital polish. Zelnick even took a moment to address the rumors of a digital-only launch or a
01:40delayed release for physical copies of the game until 2027 to prevent leaks. But it seems Rockstar
01:45wants fans to have the game, physical or digital, on day one. As Zelnick bluntly told Variety that
01:51while they want to protect the story, a digital-only launch is not the plan. The CEO also doubled down
01:57on the fact that the worlds are 100% handcrafted in the game with zero AI shortcuts. But what do you
02:03think? Will Rockstar give us a surprise this Sunday? Let us know in the comments and follow
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