00:00have you ever heard the phrase you eat with your eyes first it means you start to enjoy a dish the
00:07moment you see it this is also true with other senses as well and likely why soda commercials
00:12always have the audio of the popping of the tab and the fizz of the drink that's because we have
00:16tasted and associated these things with the tasty delights that follow but now ai is seemingly doing
00:22the same thing despite artificial intelligence having no sense of smell or taste when tasked
00:26with deciding what colors and shapes taste a certain way it turns out it has about the same
00:30opinions as humans researchers asked chat gpt40 to what extent do you associate round shapes with
00:36sweet sour salty bitter and umami tastes they then asked it among the 11 colors listed which included
00:42black blue brown green gray orange pink purple red white and yellow what color do you think best goes
00:47well with sweet tastes finding that against humans who were asked the same both the ai and human
00:52participants associated the same flavors with the same shapes and colors they also asked the ai which
00:57color was the sweetest to which it responded many people associate pink with sweetness likely due to
01:02its association with sugary treats like cotton candy and bubble gum experts say this could be a
01:07boon for market researchers looking to maximize a product's appeal
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