00:00A grand opening with no costs spared.
00:10Dancers taking over the tram tracks watched on by high profile guests.
00:15Eager customers lined up for hours, braving darkness and a cost of living crisis.
00:21We left home at about 5.45, came up from Cranbourne.
00:25Melbourne needs it, it's not the old Melbourne I remember.
00:29The flagship Melbourne make-up store takes over a heritage listed building with a rich history.
00:35Originally the Coles Book Arcade, the largest bookstore in the world.
00:39In the early 20th century it was redeveloped into its current form and in recent decades became home to David Jones.
00:47It's wonderful to be a part of that legacy.
00:50The cost hasn't been revealed, but in this online world there's no question it's a serious investment in bricks and mortar.
00:57I think Mecca's move is bold, I think they're making a very counter-intuitive bet that people will come back to the CBD.
01:05We think that this store is going to be here for a long time.
01:09It's no secret Bourke Street Mall is no longer the destination it once was, but there's hope this mega investment will bring more shoppers into the CBD.
01:18The trajectory is really positive and, you know, we're back baby.
01:22Mecca's investment in their hometown shows that the CBD will continue to be a retail and hospitality mecca.
01:28Australian beauty brands continue to thrive in challenging economic times.
01:33These things make us feel better about ourselves and, you know, if it's a little pretty penny that, you know, makes us feel good and happy inside, then why not?
01:41Whether that feel good factor can pay the rent on such a grand store is the unanswered question.
01:47How are you?
01:49How are you?
01:51How are you?
01:53How are you?
Comments