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The Top of the page is the most important, you have to answer most of your questions there. Because that is where visitors see what they need. Just below it, there is a screenshot of Reviews, which builds trust.

Thereafter comes the Offer. It has to be crystal clear. Customers can send messages using the contact form, and there is also an Ad of urgency and it gives them a real reason to act.

Additionally, we include a contact form button, which is particularly effective on mobile devices. Every part of this landing page serves a purpose. It is built to establish trust, solve a problem, create urgency, and make it easy to inquire, which is why it converts so well.

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#short #landingpage #qualitylead #landingpageoptimisation #Googleadstips

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Transcript
00:00I'm going to show you our client's landing page which gets them hundreds of quality leads every
00:03month and break down every single element of why it works. Now the top section of the page is the
00:08most important. Most people don't scroll so we answer all their questions right there. The main
00:13headline says it all affordable roof repairs covering London. It instantly tells the visitor
00:17we offer what they need right where they need it. Just below that we build instant trust by showing
00:22real screenshots of reviews from trusted platforms like Trusted Trader, Checker Trade and Trustpilot.
00:27Now these aren't made up testimonials. They're recognizable and credible which reassures the
00:32visitor they're dealing with a reputable business. Then comes the offer. 15% off all roofing services
00:37for this month only. We make it crystal clear. If they send a message using the contact form they
00:42get the discount. This adds urgency and gives them a real reason to act now. There's also zero confusion
00:47about how to get in touch. We include a simple contact form and a prominent call button especially
00:52effective on mobile. One tap and they're instantly connected with the roofing company. Every part of
00:57this landing page has a clear purpose. It builds trust, solves a problem, creates urgency and
01:02makes it easy to inquire. And that is why it converts so well. Don't forget to follow for
01:07more Google Ads tips.
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