00:00My name is Yamile Baena, I've been a writer all my life.
00:03The first thing I wrote was a little children's story that won a literary award, so they published a book.
00:12So I've been a writer since I was a kid.
00:14And saying that, I've been developing storytelling since then.
00:19And I've been exploring all kinds of, you know, genres, formats.
00:24And this is very interesting because I've seen how storytelling has evolved since I was a kid.
00:33And now that I have been writing like more than five, well, not more, but at least five decades, I can say.
00:42That I've been, when I decided to focus myself in screenwriting, I realized the language had to be changed.
00:52Because when you write a novel or a short story, you use words.
00:56Your language is words, the metaphors, to develop the characters, to, you know, to push forward the story.
01:05But when you are trying to make a script, what you need to do is, by actions, define the character, their development, their story, how, you know, the environment, how you push the story forward.
01:18So you have to learn first the other language.
01:22And then the short, this short story, short episode came by.
01:29It's like I compared that to Twitter.
01:32When Twitter started, now it's X, but you have to write very briefly in only 140 characters.
01:40So we have to learn to say full ideas in just one phrase, less than 10 words, you know.
01:49And it was a very interesting exercise for me in literature.
01:55I met a lot of very great writers making literature with the Twitter format, you know, 140 characters.
02:04So now that exactly is happening with verticals, you know.
02:09This new development of social media made us look at, you know, the span of attention is very shorter now on new generations because of TikTok and the little videos and how the content, the speed, you know, you have to catch the attention of people more.
02:28Right now, I remember they said, you know, when you write a novel, you have to catch the reader in the first 10 pages, you know.
02:38If you write the script, you have to catch your reader in the first three pages.
02:43But if you are writing, you know, vertical series, you have to catch your audience in the first 10 seconds, you know.
02:52I know that verticals, they begin with romance.
02:55That's what you said.
02:56Do you think that many other genres are going to come out?
02:59I think, Christine, that's what you said.
03:01That's what I hear tonight.
03:03So what other genres should come and what are going to be the one that's going to be famous?
03:09So what do you think is going to explode if you could, let's say, take a guess?
03:15Yes, Yamile?
03:17And then Veronica.
03:19Maybe Yamile first and then Veronica?
03:20Okay, I would love to point out that verticals is a new media, but it just started like a soapy thing based in, you know, like this web novels that they had a lot of, you know, of strength in the market when they started.
03:43But I think there's a potential to, you know, embrace another genre, like the thrillers, like rom-coms, for example.
03:56I mean, here's a point where the media is expanding to the other.
04:01And the thing is, people are still reluctant of this media.
04:09I mean, when I started writing verticals, all my, a lot of my, you know, colleagues, screenwriters, looked down at me and said, are you really going to focus your talent and your stories on this?
04:22They were like, you are already writing features and you're going to follow, you know?
04:27And I think they are changing because this is the future.
04:31I mean, in the future, what you will see is this, but you will see, I mean, it's not, it is started like a low budget thing.
04:41But as I'm seeing it right now, for example, I work right now for Holywire.
04:46And as I see the vision of this company is the Ukrainian company that's, that's spanning in the vertical side.
04:53The vision of this company is like, we're going to do this, but we are not going to based in, you know, in a low budget thing that, so they are, they are paying a lot of attention in the story, in the writers.
05:10But they are a lot, they are also paying a lot of attention in the, in the production side.
05:17So what, what we're seeing right now is that this media is bulky, you know, in so much, so many more genres.
05:27Even if it's a low budget thing, it's a low budget thing, the comparison, in comparison to a future, it can be a very, I think this is the future, you know?
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