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  • 6 months ago
When Adidas and their agency Homeground planned Aston Villa’s new kit launch, they approached Black Sabbath about using Paranoid as the soundtrack. The response came with one condition: Ozzy Osbourne wanted to be involved.
Born in Aston, a short walk from Villa Park, Ozzy spent his childhood watching the crowds head to games. “I was born in Aston and spent my childhood watching carloads of people going to the Villa football matches,” he said.

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Transcript
00:00When Adidas and their agency Home Ground planned Villa's kit launch, they approached Black Sabbath about using Paranoid as the soundtrack.
00:12The response came with one condition that Aussie Osborne wanted to be involved.
00:18Born in Aston, a short walk from Villa Park, Aussie spent his childhood watching the crowds head to games.
00:24I was born in Aston and spent my childhood watching carloads of people going to the Villa football matches, he said.
00:32For Osborne, this wasn't just a marketing job, it was personal.
00:36The creative team made the journey to Hollywood to meet him.
00:40Aussie wasn't as big a Villa fan as Giza Butler, said director Charlie Parker, but he talked about how close he lived to the stadium and how he watched cars outside as a teenager.
00:52The final video, which also featured Butler and Osborne's dog Bugsy in a Villa kit, was a viral hit, garnering over 6.5 million views.
01:02Aussie added his unique flair.
01:04I, Aussie, said a few lines, he said.
01:07Just 17 days before his death, Osborne's final concert took place at Villa Park.
01:12Sean Osborne organised the event wearing a Villa shirt and the line-up included Metallica and Guns N' Roses.
01:18An emotional climax saw Aussie perform both solo and with the original Black Salad's line-up in Birmingham, where it all began.
01:27Fans in the Holt End had long heard crazy train roar as the team walked out, but now they saw Osborne immortalised in a giant Tifo.
01:37His love for the city and club has always been clear.
01:40Though frail and battling Parkinson's, he sang from a bat-shaped throne, determined to give Villa Park one final memory.
01:47Aston shaped Aussie.
01:49He always kept his Brummie accent and never forgot Villa, said one fan.
01:54He's one of us.
01:56As tributes flooded in across Birmingham, the mural named New Street, the Crown Pub and Black Sabbath Bench on Broad Street became places of remembrance.
02:05For Villa fans, crazy train now echoes even louder.
02:09A tribute to a man whose story began and ended in Aston.
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