00:00When Adidas and their agency Home Ground planned Villa's kit launch, they approached Black Sabbath about using Paranoid as the soundtrack.
00:12The response came with one condition that Aussie Osborne wanted to be involved.
00:18Born in Aston, a short walk from Villa Park, Aussie spent his childhood watching the crowds head to games.
00:24I was born in Aston and spent my childhood watching carloads of people going to the Villa football matches, he said.
00:32For Osborne, this wasn't just a marketing job, it was personal.
00:36The creative team made the journey to Hollywood to meet him.
00:40Aussie wasn't as big a Villa fan as Giza Butler, said director Charlie Parker, but he talked about how close he lived to the stadium and how he watched cars outside as a teenager.
00:52The final video, which also featured Butler and Osborne's dog Bugsy in a Villa kit, was a viral hit, garnering over 6.5 million views.
01:02Aussie added his unique flair.
01:04I, Aussie, said a few lines, he said.
01:07Just 17 days before his death, Osborne's final concert took place at Villa Park.
01:12Sean Osborne organised the event wearing a Villa shirt and the line-up included Metallica and Guns N' Roses.
01:18An emotional climax saw Aussie perform both solo and with the original Black Salad's line-up in Birmingham, where it all began.
01:27Fans in the Holt End had long heard crazy train roar as the team walked out, but now they saw Osborne immortalised in a giant Tifo.
01:37His love for the city and club has always been clear.
01:40Though frail and battling Parkinson's, he sang from a bat-shaped throne, determined to give Villa Park one final memory.
01:47Aston shaped Aussie.
01:49He always kept his Brummie accent and never forgot Villa, said one fan.
01:54He's one of us.
01:56As tributes flooded in across Birmingham, the mural named New Street, the Crown Pub and Black Sabbath Bench on Broad Street became places of remembrance.
02:05For Villa fans, crazy train now echoes even louder.
02:09A tribute to a man whose story began and ended in Aston.
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