00:00An analyst says that PKR has the resources to mount an aggressive campaign for the 16th general election,
00:07but lacks narrative control and is too cautious in its messaging.
00:11Awang Azmat Awang Pawi of University of Malaya said the party has capable leaders,
00:16visible achievements, and ample attack material against the opposition.
00:20However, he said PKR relies heavily on rational, technocratic messaging
00:25that fails to resonate emotionally with voters and fears that aggressive attacks will be perceived as anti-Malay or undignified.
00:32He said if PKR truly wants to use a hybrid approach, it must deploy aggressive but disciplined spokespersons,
00:39control the narrative across mainstream and social media in a coordinated way,
00:43and attack and counterattack, not just defend.
00:46Awang Azmat was commenting on former PKR Deputy President Rafi Z. Rumley
00:51who urged the party to adopt a more aggressive political strategy if the party hopes to secure victory in the next general election.
00:58He said that while Rafi Z's suggestion was valid, he was partly to blame for PKR's sluggish political narrative,
01:04adding that unhelpful statements made while in government, such as the government is not a subsidy machine
01:10and minimum wage fuels inflation, also damage the party's image.
01:14Awang Azmat said that PKR should have gone on the offensive much earlier.
01:19vote for Mer SMT.
01:22Narmatha Raja FMT
01:23Finish Lie
01:29China
01:39ilia
01:40China
01:46glad
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