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00:00This is a job interview from hell.
00:05First prize, you get to work for me.
00:08Second prize, don't exist.
00:10From across the country,
00:1215 of Britain's brightest business prospects have come to London.
00:16Pressure. That's what business is all about.
00:19Pressure. Are you tough enough to put up with it?
00:22They're here to compete for a job with a six-figure salary,
00:26working for Britain's most belligerent boss.
00:29You ever open your mouth like that again
00:31and don't even bother to come back in this ballroom?
00:34Do you understand me?
00:36Famously hard to please,
00:38Sir Alan Sugar controls a vast business empire.
00:42Once again, he's on the hunt for an apprentice.
00:46You didn't sell, you didn't sell, and you didn't sell.
00:49Order book. Zero.
00:51What the hell's gone wrong here?
00:53Come on, ladies and gentlemen.
00:55To land their dream job...
00:57We're gonna win!
00:58The candidates need to work as teams.
01:01I'm gonna have this fight.
01:02You wanna see me with balls?
01:03I'm gonna give you balls right now.
01:04We are screwed.
01:06...but shine as individuals.
01:08Can you stop shouting at me?
01:09You're giving me a headache.
01:11We were looking like complete prance.
01:13Because in the end, there's only one job.
01:16You're fired. You're fired.
01:17You're fired.
01:18You're fired.
01:19A total mess.
01:20You're fired.
01:29Previously on The Apprentice.
01:31What I want you to do is to invent a piece of portable home fitness equipment.
01:36If you fit, I'm feeling that.
01:38If you fit, I'm feeling that.
01:39It was time for a workout.
01:40Jesus.
01:41But Deborah's team couldn't work out what to do.
01:45Can't go after, like, the whole day of that product.
01:47James' team tackled bingo wings.
01:50How does bingo buster sound?
01:52It looks like it hurts.
01:54Of course it bloody hurts.
01:55Deborah's team got sidetracked, choosing models.
01:58If we have two ethnic minorities, they might think we're advertising for the ethnic minority sportswear club.
02:04No!
02:05No, that's not okay.
02:06That is not okay.
02:07But at the last minute, they came up with the body rocker.
02:11James took a back seat, letting Ben muscle in.
02:16The legs and the buttocks, but also offers you...
02:20Can I suggest that you don't slap your own arse?
02:22In the boardroom, the body rocker lifted Deborah's team to victory.
02:27For James' team, a painful workout.
02:30I know why you didn't get any orders.
02:32The whole thing sucks.
02:33Imagine this instance came along for the ride.
02:35But Sir Alan wasn't carrying passengers.
02:38You're fired.
02:39And Madge became the third casualty of the boardroom.
02:42Good morning, Kate speaking.
02:43Good morning, this is from Sir Alan's office.
02:44Hello.
02:45Sir Alan's requested that you meet him at Kew Gardens.
02:46Good morning, Kate speaking.
02:47Good morning, this is from Sir Alan's office.
02:48Hello.
02:50Sir Alan's requested that you meet him at Kew Gardens.
02:51Your cars will be with you in 30 minutes' time.
02:52That's great.
02:53Hello.
02:54Hello.
02:55Hello.
02:56Everyone wake up!
02:57Everyone wake up!
02:58Kew Gardens today in Kew Gardens today in 30 minutes' time.
02:59Good morning, Kate speaking.
03:00Good morning, this is from Sir Alan's office.
03:01Hello.
03:02Sir Alan's requested that you meet him at Kew Gardens.
03:03Half an hour at Kew Gardens.
03:04Half an hour at Kew Gardens.
03:05Half an hour at Kew Gardens.
03:06Ha ha ha ha!
03:07The walk in.
03:08That's right.
03:09Oh, yes.
03:10It's right.
03:11Could the next door come off?
03:12That's right, why don't we have to see us?
03:13I hope you'll see somebody deep.
03:14It's not safe.
03:15I don't know.
03:16It's not safe.
03:17It's not safe.
03:19It's so safe.
03:20You are safe.
03:21To see who we have to do.
03:22It's not safe.
03:23You are safe.
03:24My bad, I'm not safe.
03:27Good morning, Kate speaking.
03:28Good morning, this is Father Alan's office.
03:30Hello.
03:31Sir Alan's requested that you meet him at Kew Gardens.
03:34Metrosexual means that you're in touch with your feminine side.
03:40Chick diggers. If it's good enough for Becca, it's good enough for me.
03:43There you go. Cool, we're done.
03:45Kew Gardens. Not just a park, a leading botanical research centre.
04:15Sir Alan has called the candidates to its world-famous temperate house.
04:24Many of the plants here are treasured for their rare oils, fragrances and soothing qualities.
04:35Good morning. Good morning, Sir Alan.
04:38Well, here we are in one of the most spectacular plant houses in the world.
04:43The Royal Botanic Gardens in Kew.
04:46And this might inspire you for this week's task.
04:50The beauty and body care industry relies more and more on natural ingredients to market to its customers.
04:57It's a very lucrative business. It's worth over three and a half billion pounds in the UK alone.
05:03And by the way, it's not just women spending the money.
05:06So here's this week's task.
05:09You are going to produce two original and natural body care products.
05:15You're going to manufacture them and then you're going to end up selling them to the public.
05:19Now, I'm going to mix the teams up a little bit.
05:22So, Yasmina, Deborah and Paula move over to Empire.
05:28And Howard and Kimberley move over to Ignite.
05:33Noorul, you're going to be team leader of Ignite.
05:38Been a bit quiet as far as I'm concerned, so I want to see what you can do.
05:42And Paula, you're going to be team leader of Empire.
05:46It's very simple.
05:48The team that makes the most amount of profit wins.
05:51The one that doesn't loses.
05:53And in that losing team, one of you will get fired.
05:56Off you go.
05:57Today, using natural ingredients, both teams have to think up, produce and brand two new beauty products.
06:09Tomorrow, they'll have to sell them on the streets of London.
06:16For Sir Alan, keeping down costs will be key.
06:20Profit margins in this beauty and body care stuff are massive.
06:25The product should cost pennies, but they should be selling it for pounds.
06:30Heading out of London, the teams are off to a Dorset-based cosmetics company.
06:35Paula, a human resources manager, is leading Empire.
06:39I'm really glad I'm PM and really chuffed for the team.
06:44Couldn't have picked better.
06:46There's a few weak links in the other team, I think.
06:48Yeah.
06:49People from the public sector often don't get the respect that they deserve, but there's absolutely
06:52no reason that I can't stand shoulder to shoulder with anybody else from within the business world.
07:00Running team Ignite, chemistry graduate, Nora.
07:05I'm really looking forward to it. Pharmaceuticals, cosmetics, yeah.
07:09I'm not here to be managed by people.
07:12I'm here to show Sir Alan that I am a natural leader.
07:17That I can drive other people to success.
07:20We've got Phil, right?
07:22He wears make-up.
07:23And he's actually...
07:24No, no, he's actually missed that this morning.
07:26You know, I enjoy the odd cosmetic here and there.
07:29And from past experience with former girlfriends, I've got a fair grasp of the market.
07:33What, you wear more make-up than most of the girls?
07:35Yeah.
07:3911.15am.
07:41Pool in Dorset.
07:43Their base, an industrial estate.
07:48Each team has a laboratory to conjure up their cosmetics.
07:52Before that, they must decide what to make.
07:55Products, what do we...
07:57I'm thinking, um, shower gel and soap.
08:00I'm happy that's a good idea.
08:01I'm going to take a back seat on this sort of stuff, because it's...
08:05I think ideally we should be aiming for women if you're going to be trying to sell it off.
08:08What about borrow soap?
08:09I never really think about it.
08:10Borrow soup.
08:11Don't ever buy soup, to be honest.
08:13Okay.
08:14Stinker.
08:15Yasmeena.
08:16Soap and shower gel.
08:18Right, okay.
08:19Um...
08:24What are our options?
08:31Bubble bath and soap.
08:32At the moment, I think we're heading on soap.
08:36Right, we'll go for soap, okay?
08:38Um, so...
08:45And bubble bath.
08:46I'm a bubble bath.
08:47If you want to go bubble bath and soap, then...
08:48That's fine, isn't it?
08:49Um, yeah?
08:50Yeah, fantastic.
08:51I'm happy with that.
08:52Yeah.
08:53Bubble bath and a soap.
08:59So there's honey, seaweed, berries, nettles and apples.
09:03And that's to be our, what, natural product?
09:05Yeah.
09:06The team must select one natural ingredient to use in its products.
09:09Which paint do you want?
09:10I was thinking either honey or seaweed.
09:12I quite like seaweed.
09:13I like seaweed.
09:14I like seaweed and you can make it smell nicer if you put it with mint and something else.
09:19And anything to do with the ocean is very sort of fresh, isn't it?
09:21Yeah.
09:22Exactly.
09:23I'm making a call then and I'm saying seaweed.
09:25Okay.
09:26I like it.
09:27Paula, just an important thing for you just to remember today, do your best to keep an
09:31eye on every other little bit of cost that's going to come onto this.
09:33Right.
09:34Things like the packaging, all those other little, the oils, things like that.
09:37Yasmina and Ben with me because I really need you to keep me on track with the costumes.
09:41That's my weakest area.
09:44You can eat apples and berries, apples and emerald flour, apple and pears.
09:50Apples and pears is quite a nice idea I think.
09:52You came up with that one, didn't you?
09:54I think apples are awesome.
09:56Bermis.
09:57Pears are awesome.
09:58Apples and berries.
09:59We're going to think about a brand.
10:01Right, guys.
10:02If you can have them have a common theme, then it defines your brand.
10:05Yeah, I agree with that.
10:06It makes it a lot easier if you're...
10:08Guys, just don't talk at once.
10:11We've got ten, it's ten to now.
10:12I think we've got off to a very, very shaky start.
10:15I know how difficult it is to be a project manager.
10:18Newell's been through three tasks where it sounds like he's taken that backseat
10:21and found it relatively simple and he's just showing that he's really struggling with the pressure.
10:25We've got ten minutes to...
10:26All right, guys, so before I ring you I need to decide exactly what we're going to go for.
10:30Honey's always a good one.
10:31Honey will go with anything, so that's a nice beast item.
10:34What about the honey and hawthorn berries for a bubble bath?
10:44Paula has sent half her team to Poole Harbour to pick seaweed for soap and a shower jet.
10:51If you sit in the factory and be told what goes into what.
10:54Yeah, it's nice to be in the fresh air.
10:58In the lab, Paula, Yasmina and Ben make a start mixing the basic formulas.
11:04Look at that, the chemists.
11:06My kid.
11:07DNA level chemistry, you know.
11:09The laboratory's ingredients are individually priced, so the teams must watch their costs.
11:14We've got prices for all of these thingies.
11:17Actually, it's because...
11:18Because one person can sit down and work out how much it's actually cost us.
11:22Yeah.
11:23Yeah?
11:241.30pm.
11:25The other team has finally agreed on honey as its natural ingredient.
11:30Honey.
11:31Lemon.
11:32Lemon and...
11:33Now, project manager Neural needs to get to grips with the basic formula.
11:38Honey, lemon and orange.
11:41Lorraine, Kim and Philip have set out to get the honey from local bees.
11:48But they still don't know how much to collect.
11:51We made our product selection choices.
11:57Okay.
11:58We're sticking with honey still, aren't we?
12:00We are still sticking with honey.
12:01So they can stick with honey.
12:02Okay.
12:03I am so far so.
12:04Are you listening?
12:05Just tell us the honey because we need...
12:07Just tell us how much honey we need to get.
12:08That's the recipe they're working at right now, so I'm going to have to call you back within a few minutes.
12:13Just call us back with quantities ASAP, please.
12:16That's another company killer, just get on with it.
12:18Oh.
12:19Right.
12:20Right.
12:23Oh, I'm afraid of bees.
12:25Why did I come here?
12:26Oh my God.
12:27This is cut cone framed.
12:29This is our key ingredient.
12:30So I think as much as we can take would be wonderful.
12:35Oh, cute!
12:36Oh my God.
12:37Oh my God.
12:39Lorraine?
12:40Sorry.
12:42Lorraine, if you just stand still, they don't even come near you.
12:47Oh my.
12:48Yeah.
12:49Yeah.
12:53That'll do us for now.
12:54Let's just roll with this.
12:55I think we need to get going.
13:01There's loads of stuff.
13:02Look.
13:03Low tide.
13:04For Empire, seaweed is there for the taking.
13:08You don't want to meet a big bad boy crab.
13:10Yeah.
13:11Oh Jesus, look at that.
13:12What are they?
13:13Shit loads of crabs, look.
13:14Oh, tiny big girl.
13:17Oh, stop it.
13:18Look at that thing.
13:19Oh, you big sissy.
13:20Oh, touching that.
13:22Piece of horse shit, man.
13:23Oh, disgusting.
13:24Hello.
13:25How much do you need?
13:26Have you determined a quantity?
13:29300 grams, please.
13:31What, seaweed?
13:32Just 300 grams?
13:33Just 300.
13:34It's only a tiny amount.
13:35It's an infusion.
13:36Paula, I'm knee deep in crab shit.
13:38300 grams of seaweed.
13:39Okay, well, we've got lots more than that, so that's great.
13:41We can get straight back.
13:45At the lab, time to test some fragrances.
13:49It's lovely.
13:51Essential oils range from a few pounds a kilo to thousands.
13:57To help, company perfumer Simon Constantine.
14:01It smells like tequila to me.
14:03Don't you think?
14:04Tequila and dogs?
14:05Mmm.
14:06Tequila and dogs may have a shower gel.
14:08Yasmina and project manager Paula are experimenting.
14:14You can have cloves, lime, cedar wood, geranium.
14:17Yeah, cedar wood.
14:18What does that smell like?
14:20Oh, my God.
14:22Smells like a bonfire.
14:24Cedar wood for the bin, then.
14:26Yeah.
14:27There's other jobs that need to be done.
14:28And at the end of the day, I'm a bloke, they're girls.
14:31They know all about soaps and smelly things.
14:34I just thought I'd just get on with this, get the job done,
14:37and leave them to it.
14:39Sandalwood.
14:40What about that one?
14:41That's better for a soap.
14:42Sandalwood is one of the most expensive oils in the range.
14:48Sandalwood.
14:49Sandalwood and...
14:50Something.
14:51Put a tiny drop of lavender.
14:52Go on, then.
14:53Cedarwood and lavender, 90.10.
14:55Sorry, how much cedarwood was it?
14:56Er...
14:57Sandalwood.
14:58Yeah?
14:59Yeah, this one.
15:00Yeah.
15:01I think this is it.
15:02Well, it seemed to me that Yasmina and Paula got a little bit confused between cedarwood and
15:07sandalwood.
15:08Cedarwood itself is only about 26 pounds a kilo, whereas sandalwood is very much more.
15:13It's about 1,200 pounds a kilo.
15:15Soap.
15:16After choosing their oils, Paula and Yasmina need to work out the cost.
15:21How much do we need?
15:22Where's our soap list?
15:23Soap.
15:24Fragrance, three.
15:25Three grams.
15:26Three grams.
15:27Is that right?
15:28Yeah.
15:29So, and we needed one hundred...
15:30Just...
15:31One three.
15:32Can you see how much it is?
15:33Okay.
15:34They've misread the formula, confusing 3% with 3 grams.
15:46But 3% of their formula is 450 grams.
15:51£1.97?
15:52Yeah, that's all we'll pay.
15:54Because that's per kilogram and we need, like...
15:56Three grams.
15:57Three grams.
15:58So we'll only pay £1.97, so that's fine.
16:00Oh, my word.
16:01So it's now four.
16:02How much did you just say?
16:03The oils.
16:04Oils would cost us.
16:05A few quid.
16:06Should I put a fiver for that?
16:07Yeah.
16:08It won't be any more than that now?
16:09No.
16:10Oh, my God.
16:11Nothing.
16:14Next, the teams need to create brand identities for their products.
16:19The bar of soap is going to be a honey colour, and so we were thinking of calling the product
16:25Honey, I'm Home.
16:26For Ignite, Kimberley, a marketing director, is in charge of design.
16:31I think we should, obviously, just head down the honey route and stick with the bees.
16:34What do you think?
16:37We just have to deal with what we're dealing with at the moment.
16:40Kimberley, get off the fence and have an opinion then.
16:43I'm really struggling today.
16:45Kimberley, I've never met anybody like her.
16:48She just doesn't have an opinion.
16:50She won't force herself to have an opinion.
16:52She's dumb as a doorknob.
16:54All right, Kimberley, I'll leave it to you, because...
16:55No, that's fine.
16:56Please...
16:57I'm not getting like this, but I just think...
16:58I know you're stressed.
16:59I'm not...
17:00No, Kimberley, I'm not stressed.
17:01I'm stressed working with you.
17:03On the other team, project manager Paula has insisted on running their design.
17:08The idea that we've had for a brand is Rockpool.
17:12OK.
17:13With an E on it, as all the natural ingredients were sourced Rockpool.
17:18That looks really good.
17:21It has.
17:22Seaweed, watercress, pear, lavender and sandalwood.
17:27Sandalwood oil.
17:30Who bought sandalwood oil?
17:33It's £1,259.90 per kilo.
17:39Yeah, we used about half a gram.
17:42Oh, OK, OK.
17:43We didn't have to buy per kilo, did we?
17:45No.
17:46I was like, shit.
17:49George is marvellous medicine.
17:52Back at the lab, Yasmina adds their essential oil.
17:56Lavender and 450 grams of sandalwood.
18:03Look at that.
18:05That is going to fly off the market stall.
18:08Rate of knots.
18:09Watch.
18:10I think we've done well.
18:11We've done very well.
18:19In Neural's team, the key ingredient goes in.
18:22Sticky honeycomb, fresh from the hive.
18:25This is quite nice.
18:26I'm enjoying this.
18:27Well, once you've got the hang of it, do it at top speed.
18:31Can I go answer it?
18:32Yep.
18:33With the print deadline looming, Neural's design team needs vital information from the lab.
18:40Can they just tell us over the phone?
18:42Just get whoever does the batch code to come on the phone and tell us the batch code.
18:46Without a batch code on the labels, their beauty products can't be sold.
18:50If you don't get hold of it and we're putting a product out without a batch code, we are screwed.
18:55Right, just hang on.
18:56Oh, come on.
18:57Kim, we're not getting a result.
18:58I know.
18:59You can't skirt around it.
19:00You can't scream about it.
19:01It doesn't get you the result.
19:02I'm not screaming.
19:03You are.
19:04You are.
19:05They said something else.
19:06Jesus.
19:07Just calm down.
19:08Get some balls.
19:09All I'm getting is people telling me it's done.
19:12I can't do anything more than that.
19:14You're probably terrorising him.
19:17You're down.
19:18And I understand why you're upset.
19:19I do.
19:20And I'm just as upset on the inside.
19:22I am.
19:23And I'm going to have this fight.
19:24You want to see me with balls?
19:25I'm going to give you balls right now.
19:26You're yelling.
19:27It's upsetting me.
19:28It's upsetting her.
19:29It's upsetting him.
19:30I think you're both skirting around.
19:32We're not.
19:33We're not.
19:34We're not.
19:35We're not.
19:36I have to say, I think you need to calm down.
19:37You've already upset a lot of people today.
19:38I know you want to win.
19:39We all want to win.
19:40Don't let me even get started.
19:41We all want to win.
19:42Stop it.
19:43That's your finished label for the hand and body take.
19:46Looks fair.
19:47I'm so sorry that we've argued so much in front of you.
19:50Exactly.
19:51It's completely unprofessional.
19:52I do apologise.
19:53I've got really one thing to say and I think Philip's behaving like a complete dickhead.
20:00The lab closes in one hour.
20:04Ooh.
20:05Yeah.
20:06This is the lavender.
20:08I like it.
20:09And sandalwood.
20:10Oh, my God.
20:11They look fabulous.
20:13With raw materials mixed, the teams box up their products.
20:18That looks really good, doesn't it?
20:20Here you go, buddy.
20:21I think Noel's been a very poor manager of this team.
20:24They've been in a muddle right from the outset.
20:27They were wrong-footed on what products they were making, what was going to be in them.
20:31I think if it was left to Neural, they wouldn't have done anything.
20:34To Neural.
20:35To Neural.
20:36To Neural.
20:39With seaweed soap, infused with lavender and sandalwood, packed and ready to sell,
20:45there's just time to work out the price for each bar.
20:4887p.
20:49That's the total cost per item, yeah.
20:51Yeah.
20:52All in.
20:53So, add on that.
20:54How much do you think you've spent on fragrances?
20:56Oh, sorry?
20:57Fragrances, for instance.
20:59What, the oils?
21:00Yeah.
21:01I'm not the biggest in front of me, but earlier on.
21:03Was it not 450 grams?
21:05Oh, for the fragrance, yes, one of them was 450 grams.
21:08Of sandalwood?
21:09I can't remember.
21:10No, it was, one of them was half sandalwood and half something else.
21:13Half sandalwood and half sandalwood.
21:14Half sandalwood and half sandalwood.
21:15How much does sandalwood cost a kilo, do you think?
21:161,072 pounds and something, isn't it?
21:18So, what would 450 grams afford?
21:20450 grams!
21:21So, Jimmy!
21:22No, half of 450, shit.
21:31Would it surprise you to know you've spent over 700 pounds on...
21:36Yes.
21:37On what?
21:38On, er, fragrances as well.
21:39On fragrances?
21:40On fragrances?
21:41700 pounds on fragrances or 700?
21:42Fragrances and oils, yeah.
21:43Oh, for goodness sake.
21:44Oh, no.
21:45Oh, my God.
21:49Guys, I'm so shit at costing, which is why I appointed you.
21:53It was so good.
21:54And Ben, who's a stockbroker?
21:57To be fair, when me and you looked a bit on our own this morning.
22:00Hang on, hang on.
22:01Yasmina sort of said, oh, it's only about a fiver.
22:04It's nothing.
22:08Anyway, I'll leave it with you.
22:14I can't believe what's happened has happened.
22:16I thought it had been a successful day.
22:18We have absolutely shit out massively.
22:22I'm devastated.
22:23I'm devastated.
22:247am.
22:25The teams are up and sampling their products.
22:39Making a cock up between five quid and 700 quid on the fragrances is just outrageous.
22:51Yasmina and Paula massively misjudged what they were doing.
22:56It's painful.
22:57It is.
22:58It's painful.
22:59Given the packaging and everything else, we're going to go in fairly high.
23:02Yeah.
23:03And then we can re-evaluate that.
23:04We can see how we got on.
23:05Yeah.
23:06After yesterday's miscalculation, project manager Paula has doubled her prices.
23:11I think the fact that it's a good product and a good brand, people might go for that.
23:16So we've just got to go out there and sell our heart saved.
23:21The other team just has time to test its honey-filled soap.
23:26Whoa, whoa, whoa, whoa, whoa.
23:29There's honey everywhere.
23:30That's not going to be good.
23:32It's meant to be sticky.
23:34Yeah, but that's so sticky that when we put it in a cellophane, it's going to look raw.
23:40How does it feel?
23:41Sticky.
23:42It feels really nice.
23:43It feels really slippery and smooth.
23:46So what do you think of it, Curvies?
23:48I think after you use it once, it's not very appealing, is it?
23:52The long-term quality of the product may be not so good.
23:57Oh, see?
23:59It's going to go all over me now.
24:0410am.
24:05The teams have eight hours to sell their beauty products to the public.
24:09At trendy Portobello Market, half the Empire team finds its pitch.
24:18It's a bleeding knock-dog van, look.
24:21The location isn't the best.
24:23These smell really nice, and that doesn't smell very nice.
24:26So that's going to be a bit of a hurdle that we didn't expect.
24:29Hi there, would you be interested in smelling our fresh soup?
24:32The other half target the busy Bond Street tube station.
24:37It contains fresh seaweed, fresh watercress, it's got sandalwood oil.
24:42It's my personal favourite of the Queen.
24:44Oh, it's all right, don't worry.
24:47In fashionable Carnaby Street, Norrell's team have thought up a way
24:51to promote the honey theme.
24:53Oh, my God.
24:56What do we look like?
24:59Jeez.
25:00I feel like a complete loony.
25:03What do you reckon?
25:05Yes, here.
25:06Their soap and bubble bath are on offer in a special £5 deal.
25:11This is our new concept of Honey With Love.
25:13It's slightly soft at the back, only because it's so fresh,
25:16but once you wash it once, it'll harden into a soap.
25:19I'll have another set.
25:21Oh, thank you.
25:22You're so good.
25:23Thank you so much.
25:26The rest of Norrell's team are at Camden Lock, and business is brisk.
25:31This is our buzz and soap bar.
25:33Those are the ingredients on it.
25:34Just have a look, see what you think.
25:35The actual honeycomb in itself, handpicked from our beekeeper over there.
25:39They're great.
25:40We've used them ourselves.
25:41They're really, really nice.
25:42Our pricing for Camden Lock is definitely fine, the £5 pricing.
25:48I think any more than that, people would be put off and wouldn't be buying it.
25:52Morning, Squire.
25:53Soap.
25:54Lunchtime in Portobello Market.
25:57Hi there.
25:58Would you like to have a smell of our shower gel to make up for those onions?
26:00OK.
26:01There's plenty of passing trade.
26:02Excuse me, madam.
26:03Would you be interested in smelling our new soap?
26:06The soap's £3. That's because it's got sandalwood in it.
26:11The sandalwood, you know, is one of the most precious essential oils you can get.
26:16That's £3 if you're interested. It's all naturally made.
26:19The skin soothe the soap, fantastic. Thank you very much. I'll just wrap this up for you.
26:23The high prices aren't putting off Notting Hill's upmarket customers.
26:28That's £3. Thank you very much. Bye.
26:31I'm really glad that we didn't start off lower because everybody that's wanted to buy hasn't been affected by the price.
26:38So, obviously, we've got that right.
26:40It's all natural products. We sourced it all locally, made it ourselves yesterday.
26:44Last night, Empire were in terrible disarray.
26:47They seem to have pulled themselves together and are quietly getting on with the selling.
26:52I think Kate is very good. James is trying hard.
26:55People are not balking at what I consider to be a high price, and I think they're doing rather well.
26:59Thanks very much. Cheers.
27:00We've just done a shower gel and a soap.
27:03Come on.
27:04Thank you so much. Thank you. And I hope you have a nice time with us. We will do.
27:07Thank you. Thank you. It's great.
27:09Back in Carnaby Street, Mona and Lorraine are doing good business.
27:14Normally, if you go in the shops, that goes for £12 on its own.
27:17Are you sure you don't want one? I'll get one for mine.
27:20Oh, excellent.
27:21Sales are going so well, and I've run out, so I've had to top up, which is quite exciting.
27:24I feel like I'm on a roll.
27:26But for Norrell, nothing so far.
27:30It is an exciting product. We're really passionate about it, given the ingredients that we put in.
27:35The packaging itself, and it's very delicately, you know, styled, okay?
27:41Now, a very sweet scent. You can actually taste the honey, yeah?
27:45If you get it into your mouth by accident.
27:47Because it's natural honey, basically.
27:49And that's why it's got a sort of runny scent sort of thing.
27:51Would you be interested in looking at a product scent? No?
27:55No.
27:56If you do change your mind, just approach me.
27:58My name is Nural, and I hope you enjoy your lunch.
28:01Just calling to tell you that things seem to be going pretty well here, and see how you guys are doing.
28:06Excellent. All right. Well, the girls here are doing really, really well. They're doing an excellent job.
28:10I haven't actually managed to get anything this year. Yeah, I need really to pick up.
28:15They seem to be doing a better job than me. I don't know what they're doing.
28:18Excellent. There you are.
28:19I'll speak to you soon, yeah?
28:21Okay, thanks. Bye.
28:23Did he say he hadn't told anything?
28:25Yeah, I thought he said that.
28:26Did he say that?
28:27Maybe we misunderstood.
28:28Good afternoon. Can I pinch your money every time, please? No?
28:31Hi there. Would you be interested in our fresh soup? It's all natural, eh?
28:39Underground at Bond Street Station, busy commuters aren't stopping.
28:44Tough crowd.
28:46I know there's a lot of people coming through here, but they all seem to be on their way somewhere.
28:49Yeah, everyone's either coming onto the tube or off the tube, aren't they, really?
28:52We're stopping people when they're in a rush.
28:53Yeah.
28:54Still loaded with seaweed soap, Ben, Deborah and Kimberly resurface to find a better location.
29:01At the same time, convinced he can do better elsewhere, Norrell pulls out of Carnaby Street.
29:08Right, this way.
29:10Oh, it's so heavy.
29:13Minutes later, he's lost.
29:16It was a little slow, look, just calm it, it was an error, okay, in directions, okay?
29:21Right, well, let's go again.
29:22Right, okay, so hang on, hang on.
29:23There's a new Bond Street there.
29:24Right, let's go back up that way, then.
29:26It's not funny.
29:27Come on.
29:28Come on, we're going to run out of time, guys.
29:30Finally, he finds it.
29:31Bond Street Underground.
29:33Hi, guys, can I introduce you to a new brand of honey bathing?
29:39Yeah.
29:403pm, Notting Hill.
29:41Soap's £3 and the shower gel's £4.
29:46Hi, I'll be with you in one second, madam.
29:48With sales steady, Empire takes a gamble.
29:51I don't think the price is a problem, because as soon as they're interested, they'll buy.
29:57In that case, we could try punting it for a fiver.
29:59Yeah.
30:00Oh, putting it up, you mean?
30:01Putting it up.
30:02You can make the court.
30:03It's up to you if you want to do it, but I just thought it's...
30:04Should we see if we can get another cheeky 50p of them?
30:06Yeah, so let's try...
30:07So £4.50 and £3.50.
30:08Yeah.
30:09It's £3.50.
30:10It's a bargain.
30:11We made it with our own fair hands.
30:12There you go.
30:13Thanks very much.
30:14Thank you so much.
30:15Thanks very much.
30:16Yeah, that was £4.50, yeah.
30:17Wonderful.
30:18Good afternoon.
30:19Can you spare one minute because we'll explain what is that?
30:20OK.
30:21Bond Street.
30:22Two hours to go.
30:23Norrell's decision to move isn't working.
30:25Hiya.
30:26Would you like something about the soap?
30:27You're not a man that eats honey.
30:28No?
30:29This location is a bit frantic and people are on their way home from work.
30:30They don't want to be stopped by salespeople.
30:31Good afternoon, sir.
30:32Have you got a minute you can spare?
30:33Hi there.
30:34Can I introduce you to a bubble bath?
30:35OK.
30:36OK.
30:37Good afternoon, sir.
30:38Have you got a minute you can spare?
30:39Hi there.
30:40Can I introduce you to a bubble bath?
30:41OK.
30:42OK.
30:43OK.
30:44Good afternoon, sir.
30:45Have you got a minute you can spare?
30:46OK.
30:47Have you got a minute I can talk to you with?
30:48OK.
30:49At Camden Lock, customers are melting away.
30:50Struggling on, struggling.
30:51Check it out.
30:52Ladies.
30:53Ladies, please.
30:54With half their stock unsold, Philip, Howard and Kimberley are desperate to cut prices.
31:09They're sat on that table, they're worth nothing to us.
31:11Exactly.
31:12Let's make the call to Neural and ask them if we can start, just try to get rid of them.
31:17Get rid of them.
31:18Neural, are we all right to start going for a pound, mate?
31:20We've got 120 bottles left.
31:22Flipping out.
31:23Guys, listen.
31:25Can you do, right, two for three pounds?
31:29Yeah.
31:30Yeah.
31:31Don't slash any further until I get there, please.
31:33Neural, man, I don't know if you'll get it, mate.
31:34We're going to be left with like 100 bottles.
31:36What's better?
31:37I'm just shifting them.
31:38Shh.
31:39Keep it down, man.
31:40Do two for three pounds till I get there, please.
31:42Two for three pounds.
31:43You got it, Neural.
31:44See you soon.
31:45Thanks.
31:46Bye.
31:47What doesn't you understand?
31:49Good morning.
31:50Good morning.
31:514.45pm.
31:52Sell, sell, sell.
31:53Right.
31:54Let's go party, people.
31:55Let's go.
31:56Armed with more seaweed soap, reinforcements arrive at Portobello Market.
32:02Excuse me, sir.
32:04It's unbelievable.
32:05It's got lavender and sandalwood oil, which is over a thousand pounds a litre, but it's
32:10absolutely delicious.
32:11Mmm, that does smell good.
32:13I'll take two of the soap then.
32:15Fantastic.
32:16They smell beautiful.
32:17It's three pounds for a soap.
32:19One of those and one of those for six pounds.
32:21Oh, that's a deal.
32:22That's a deal.
32:23Do you guys want to have a smell?
32:24It's not a free giveaway, but we're selling it at the moment.
32:27It's three quid for a bar.
32:29It smells delicious.
32:30It's got fresh apples in it.
32:31Is it good for your skin?
32:32It's extremely good for your skin.
32:34Okay, you drove a hard car again.
32:35Thank you very much, and there's your two seps.
32:44On the way to join his team in Camden, Norrell is stuck in traffic.
32:49How many have you got left now?
32:51Still way over a hundred.
32:52Are they busy?
32:54I'm looking around.
32:55I can only see about 20 people.
32:57Oh, my God.
32:58Right, okay.
32:59Why didn't we just stay where we were?
33:01Just be quiet, please.
33:03Mate, I really don't want to have any of these sat on the table, but it's six o'clock.
33:08Can you just trust us to sell, to try and get rid of them at the highest amount that we can get for them?
33:17Just give them discretion until we get there.
33:19Give them discretion until we get there.
33:20Okay, guys, listen.
33:22Right, guys, listen.
33:23Yeah, okay.
33:25Do that.
33:26All right, okay.
33:27Cheers.
33:28In Portobello Market, Empire has found a dealer to take their remaining stock.
33:35Um, we've got exact numbers on all the stock that we've got left.
33:39The ballpark figure for everything as a job lot is 350 and that's it.
33:42Just drop the price now.
33:43We just can't go under 400.
33:44We can't.
33:45Absolutely.
33:46Base level.
33:47400, that's our bottom, bottom, bottom.
33:49That's 400 quid.
33:50All right, that's it.
33:51400 then.
33:52Excellent.
33:53Fantastic.
33:54You're a lovely lady.
33:55Well done.
33:56Well done.
33:57Well good.
33:58Well spotted.
33:59Well done, James.
34:00Well done.
34:01Hey guys, bubble bar for sale.
34:04One pound a bottle.
34:06With 30 minutes left, Norall turns up.
34:09Let's go, let's go, let's get these bottles out.
34:12And with stock to shift, he goes for broke.
34:16Okay, I think we just lost the prices further.
34:18Get where you can for it.
34:19Hi, have you been buzzed?
34:20One pound a bottle.
34:21Come on, you can give it to your mother.
34:22One pound a bottle.
34:23One pound.
34:24You can't get a bag of crisps for one pound.
34:26What's he doing?
34:27I can't even give this away.
34:29Lorraine, you're scaring people, man, the coolers.
34:32Can I offer you for two for a pound then?
34:34One pound.
34:35Two for a pound?
34:36Yeah.
34:37Okay, yeah.
34:38Okay, have you got that?
34:39Okay, let's go.
34:40Right.
34:41Great deal.
34:42Two for one pound.
34:43Two for one pound.
34:44We were pitching them for five pound each earlier.
34:45Come on.
34:46Thank you very much.
34:48Go down to 50 pence.
34:49Do for like three for a quid or something like that.
34:50Okay.
34:51Last few bottles, guys.
34:52One pound for three bottles.
34:53Thank you so much.
34:55I hope you enjoy it.
34:56It's really good.
34:57Thanks, bud.
34:58Two bottles.
34:59Bubble bath.
35:00There you go.
35:01Good man.
35:02Good man.
35:03We've sold out, I'm afraid.
35:04Completely sold out.
35:05Yes.
35:06Yeah.
35:07Come on in.
35:086pm.
35:09The teams have nothing left to sell.
35:10I am so proud of everyone.
35:11Thank you for that.
35:12You've worked so hard today.
35:13We've taken so much money.
35:14We made a brilliant product.
35:15We're in the running now.
35:16Showered, washed and perfumed.
35:17Time for an appointment with Sir Alan.
35:19Time for an appointment with Sir Alan.
35:26Time for an appointment with Sir Alan.
35:27Time for an appointment with Sir Alan.
35:33Time for an appointment with Sir Alan.
35:34Time for an appointment with Sir Alan.
35:40Time for an appointment with Sir Alan.
35:41Time for an appointment with Sir Alan.
35:47Time for an appointment with Sir Alan.
35:48Time for an appointment with Sir Alan.
35:49Time for an appointment with Sir Alan.
35:50Time for an appointment with Sir Alan.
35:51Time for an appointment with Sir Alan.
35:52Time for an appointment with Sir Alan.
35:53Time for an appointment with Sir Alan.
35:54Time for an appointment with Sir Alan.
35:55Time for an appointment with Sir Alan.
35:56Time for an appointment with Sir Alan.
35:57Time for an appointment with Sir Alan.
35:58Time for an appointment with Sir Alan.
35:59Time for an appointment with Sir Alan.
36:00Hello? Yes, Sir Alan. Sir Alan, we'll see you now.
36:30Good afternoon. Good afternoon, Sir Alan.
36:46Well, a task all to do with manufacturing. So, Noorul, let's kick off with you.
36:55Good team leader? I enjoy working with Noorul. And Howard? I enjoyed working with Noorul.
37:06It's an interesting stark contrast to what Margaret observed, but anyway, we'll go on.
37:11I think enjoying working with someone isn't necessarily the same thing as thinking they're a good leader.
37:16OK, so you've decided to make soap. Be careful with this one.
37:26This looks like a honeycomb bar. Yeah, but once you wash your hands, it does turn back into a hard soap.
37:30It looks to me as if you unwrap this, it will kind of melt in your hands.
37:34I think the centre piece of that soap is very liquidy, but once it's used...
37:41Is it practical? It's very luxurious, Sir Alan. I used it myself. It was very nice.
37:45We decided to go on honey. In the bar of soap, that was going to be containing lemon, mandarin and lemon oils.
37:53And in the bubble bath, that it was going to contain coconut and almond infusions.
37:57So they make the bloody cocktail, they make a bar of soap.
38:00You're a chemist, aren't you, by profession? Yes, right.
38:03You must have thought your boat would come in, having him as a team leader who's a chemist, yeah?
38:08And a science teacher, right? That's right.
38:12Empire. Paula. That's your product, is it? It is.
38:20Brand is Rock Pool, yeah? Yeah.
38:23OK, that's cos she was in pool? Everything was from pool.
38:26Right, OK. Do you think Paula was a good team leader, people?
38:30I think she was very good at motivating us, but she was quite...
38:33Her eye went off the ball a couple of times.
38:36Anybody else got anything to say? Not particularly great.
38:39She allocated the sort of costings to Yasmina and I.
38:43It's all well and good saying it, but if you go off and do them yourself,
38:46you know, there's nothing left to do.
38:48So I ended up in the role of managing the...
38:51No, I didn't want you to read out half the Magna Carta to me.
38:54I just wanted to know whether she's a good team leader or not.
38:57There were positives and a few negatives to Paula's team leadership.
39:03Margaret, would you kick off with the Sal's figure of your team?
39:08Well, Ignite's sales totalled £900.85.
39:14They spent £406.88, making a profit of £493.97.
39:21Right, and Nick, would you give me the Empire's sales figure?
39:25Yep, slightly higher at £1,073.20.
39:30They spent a great deal more, I'm afraid.
39:33They spent £1,141.24, which took them into a deficit of £68.04.
39:42A loss.
39:43I should just add, actually, that if Paula and Yasmina hadn't been confusing each other between Sandalwood and Cedarwood,
39:54and they'd indeed opted for Cedarwood, you guys would have made a profit of £598 and won by £104 and therefore carried the task.
40:04Do you know what? It never fails to amaze me.
40:07You know, I have been banging on in the last four weeks about the need to control costs.
40:13What the hell's gone wrong?
40:15As far as you lot are concerned, you've won.
40:23From what I've heard from Margaret, your team leader may not be responsible for the win, but I guess you've done quite well.
40:31And for your treat, it's a sushi and sake evening at a Michelin-star restaurant
40:37where not only are you going to eat the stuff, but you're going to learn how to make it.
40:41So have a good time, and I'll see you on the next task.
40:45Thank you so much.
40:46Thank you so much.
40:59Fish.
41:00Oh, yeah.
41:01Hold the fish like that.
41:02Rice, grab it.
41:05Look at Howard's.
41:07Slip it over in my hand.
41:12Wow.
41:13This is a sparkling sweet sake.
41:17It's like Japanese champagne.
41:19We absolutely destroyed the team.
41:22And I just want to say a massive thank you for your hard work and efforts.
41:26I'm wondering if it works until for the next task.
41:30It was a frustrating win, if I'm honest.
41:34The reality is we all know that this is not Neural's win.
41:37This is our win.
41:39I'll tell you what, though.
41:40The big question is, who's he going to sake?
41:43Oh!
42:00The team lost because of the costs.
42:02I've delegated quite clearly to two financial people.
42:07Will you look after my costs?
42:09It wasn't done.
42:11Maybe you should have said, Ben, can you double check this all at the end?
42:14Or what should I have done?
42:15No, one person should have literally costed it out from start to finish.
42:20Ben did come over and have a sniff, but he never consulted the sheet or anything.
42:23It had nothing to do with it.
42:24I was never involved in costs all day long.
42:27There is no way in hell I'm going down for this.
42:30I'm going to fight my corner so hard.
42:32And I've got this funny feeling that Paula's going to stupidly drag me into the boardroom with her.
42:38And I'm just absolutely furious about it.
42:41I'm going to rip her to shreds when I get in there if she drags me in.
42:44Yes, can you send them all in, please?
43:00Yes, sir.
43:01Sir Alan, we'll see you now.
43:03Right.
43:25Paula, one thing you have got, right, is the product.
43:28As far as I'm concerned, I think it's quite good, to be honest.
43:32The people we sold to thought it was very good as well.
43:35Yeah, I think it was quite good.
43:36Certainly better than that other loader took, the other lot made,
43:39but they actually made a profit and won the task.
43:41But this actually is quite good, this stuff.
43:44So, you know, in that sense, you've done quite well.
43:47I'm just trying to seek where the credit for that came from.
43:49Where do you think the credit, where do you think it came from?
43:51I think the main credit for the product and the packaging would be with Paula and Yasmina.
43:57So you've got a good product, but we move on to try and make it for a right price,
44:03and this is where it seems to have all gone wrong.
44:06I was told that when asked, what do you think you've spent on fragrances,
44:10you come out with something like, oh, a fiver.
44:12Where did you get that figure from?
44:15It was only to do with the essential oils, and I said,
44:18I think it's only going to come in at about a fiver.
44:21I didn't say, it's £5.
44:23Well, the essential oils are where they come in at about a fiver,
44:26it might not be £5.
44:27Well, I wasn't absolutely entirely sure on it,
44:29and the reason that I'd asked two people to look after that...
44:31It came in at £700, actually, so it's not about a fiver, is it?
44:35That's the figure that I understood it to be.
44:38What was your experience of asking about costs?
44:41When I was in the production places...
44:42Because you were tasked by Paula, with Yasmina, to join in the costings, right?
44:47Yes, and it's all well and good, Paula saying that,
44:50but when it actually came, when we actually got stuck in,
44:54I was involved with measuring out the ingredients for the stuff.
44:56And you didn't look after the costings?
44:57If you'd be quiet and just let me finish.
44:59And I said, so how much is it going to cost when it was finished?
45:03Paula turned around to me and said,
45:04oh, it's only about a fiver, all delighted with herself.
45:07I was like, very good,
45:08and got back to measuring out the rest of the stuff.
45:10But Ben, you were only about three metres away.
45:12Paula was running through the costings.
45:14You weren't in Scotland, and they were down in Paul, were you?
45:17You were in the same bloody room.
45:18But I didn't think it was going to take three of us to do the costings,
45:21and Paula got stuck in.
45:22Either you were involved with the costings or not,
45:24and you've also been here for the last four weeks,
45:27and you also have heard me banging on about getting your costs right.
45:30Absolutely.
45:31And in order to protect your arse, right,
45:33one of the things I would be doing
45:35is making sure every minute of the day
45:37that the costs are under control.
45:39The reason I didn't get involved with it
45:41is because Paula had already gone off as team leader
45:44and taken on the costings herself.
45:46I hadn't.
45:47You had.
45:48Can I just make a point on that?
45:49Can I finish, please?
45:50Can I finish, please?
45:51Because I was already speaking.
45:52I was already speaking, trying to run the...
45:54You know, in a big corporate organisation, Ben,
45:56the big boss at the top,
45:58when a cock-up happens,
45:59a ginormous cock-up happens,
46:01all he does is he causes his next person down in line and goes,
46:04who was in charge of the costings?
46:06And they would have gone,
46:07oh, Ben, Paula and Yasmina,
46:09and he said, well, get rid of them.
46:11Like that.
46:12You see, you're categorised in that area of in charge of costings.
46:15So far, you haven't told me anything good
46:18to kind of let you off the hook on this thing here.
46:21As far as Ben knew, he was supposed to be looking after costs.
46:25Who mentioned cedarwood?
46:27Cedarwood and sand...
46:28When we were choosing the fragrances,
46:30there were lots of different flavours
46:32and two of them sounded the same.
46:33So that...
46:34Sandalwood is the one that we chose in the end.
46:36Cedarwood was another one on the list.
46:37Just to be factual,
46:38if you and Yasmina had selected cedar oil
46:40and not confused it with sandalwood oil,
46:42our costs would have been fine
46:43and we would have beaten the other group.
46:44Paula, clearly, as the team leader,
46:47you don't have to be a brain surgeon
46:49to work out that, you know,
46:51the responsibility is lying solely in your lap.
46:55However, having said that,
46:57I think the product's quite good.
46:59I think the design is quite good.
47:01Do you feel that you've got good support
47:03from the other people on the design?
47:06Nobody gave me any idea or inspiration
47:10or anything whatsoever on the design side,
47:14on the name, on the slogans or anything.
47:17Whose idea was it not to actually put paper
47:20around this thing like that,
47:21other horrible stuff?
47:22I thought that was my idea.
47:23I'd say it was mine.
47:24Paula can take credit for the design and marketing
47:27because, I mean, me personally...
47:29Is there anything you didn't do on this task,
47:31the only thing you didn't do
47:32is work out the price on the blooming fragrance, right?
47:35But you did everything else.
47:36No, I left that to the other two.
47:37You're watching me turn around
47:38and actually complimenting something
47:40and you're diving in there,
47:41saying that you did it.
47:42Why don't you dive in
47:43and also take responsibility for the fragrance then?
47:46Erm, I'm not going to take responsibility
47:49for the fragrance.
47:50Sorry, I've gleaned that, actually.
47:53I've worked that out.
47:56Paula, clearly, as the team leader,
47:59you need to bring two people back into this boardroom
48:02who you feel were responsible
48:05for the failure of this task, OK?
48:07Who are they?
48:08As we filed on costs,
48:10Sir Alan on bringing Yasmina and Ben back in.
48:13Right.
48:14OK.
48:15James, Deborah, Kate,
48:19you three back to the penthouse.
48:21Right.
48:22You've made soap.
48:23I would hang on to some,
48:24because if you think you're sweating now,
48:25wait and see.
48:26Off you go.
48:27It's quite clear, it's a costing thing.
48:29I would hang on to some,
48:30because if you think you're sweating now,
48:31wait and see.
48:32Off you go.
48:33soap I would hang on to some because if you think you're sweating now wait and
48:38see off you go it's quite clear it's a costing thing I mean the irony is the
48:58product turned out better than the other stuff I think that's probably due
49:01marketing to Paula and production to the other two so whichever way you slice it
49:06it's going to be down to you to yeah I'm the Achilles heel
49:13send the three of them in place so Alan we'll see you now
49:24Paula you know I heard you mention that you're a human resource manager so you shouldn't be
49:46responsible you don't do numbers and you don't do this and you don't do that is that right I didn't I
49:51didn't say that sir Alan I said what was the point you're making as a human resources manager then
49:55because you've got a person here who works in finance and a person who runs a team lady the
50:02team leader I understand that but my skills are in creativity and well you know how to work out
50:08redundancy on a calculator don't you yes hmm it's a feeble excuse as far as I'm concerned you put
50:14yourself up to come in this process and you're now using the excuse that you're a human resources
50:20manager so therefore you shouldn't be in charge of costings if that's the case why did you put
50:25yourself in charge of costings I didn't put myself in charge of costing sir Alan which is why I nominated
50:31two people to look after my car she's got three of you in charge of costings absolutely not what you're
50:36saying is you nominated these two only to deal with costings is that what you're saying I nominated them
50:41to look after costs obviously as team manager I would have to keep an eye on that myself as well
50:46which is what I was trying to do I think the bottom line here is that if you'd wanted me involved with
50:52those costings then it's a failure on your part as the project manager for not saying then can you
50:57come round here and have a look at it and just make sure it's all right surely an idiot would have
51:02worked out that they had that they should be looking at talking about it it's not well let's talk
51:07about five pounds and seven hundred points if you want to talk about idiots at the end of the day you
51:11made a complete balls up of it you two were the ones that were responsible for the cock up in the
51:16fragrances you were the project manager you were the one that should have been going on about me
51:20getting involved in the costings if you wanted me to and the next day if you let me finish if you let
51:26me finish and the next day I sewed my bloody heart out for you just to do damage control the cost of the
51:31fragrances was a cost it was a cost on its own I asked you to look after costs and you didn't
51:36okay who should I fire then Ben should be fired with all that's been said so far Ben why do you
51:45think I shouldn't fire you the reason you shouldn't fire me sir Allen is because I'm very good at selling
51:51I sewed my heart out the girls even said I was brilliant at selling which girls and Yasmina and
51:58Deborah the girls really it was very good at selling sir Allen yeah and still to prove that
52:03I've got the potential to be an excellent leader Yasmin and what's your opinion on this because if
52:09the fragrance as Ben makes a very strong case for is the culprit then you've already accepted half the
52:15responsibility in my mind that was a mistake that I made I shouldn't be judged on the mistakes but I
52:20make but I should be judged on how I deal with those mistakes okay we could have spotted the error sooner
52:25than we did other than that one mistake that I made on that task sir Allen I did not make any
52:29other mistakes throughout the day so if it's me myself and Paula for the mistake I'm gonna have
52:33to say that Paula should be fired are you talking on the basis of the mistake or overall on the time
52:38I'm just saying that as project manager somebody should have taken over responsibility of the cost
52:42and that wasn't done and I'm saying that was your responsibility to either do that or delegate that
52:46properly delegate not not properly Paulie didn't you didn't just get it a little bit wrong you got
52:50it very very wrong we'd even be involved in that and I'm still not finished that I should be fired
52:56obviously because we're better candidates than you that is a sweeping statement Ben you've shown
53:02yourself to be a bit of a thug to be honest I don't think so and I genuinely believe that I'm a
53:07better candidate than you and I think I did outstandingly on sales the next day you might be
53:11good at sales we were all good at sales well I've also got a scholarship to Santa standing leadership
53:17I think we're talking about this situation and project managing this group of people all right
53:23am I making soap this sounds like a bleeding soap opera actually Paul I think you made a good product
53:31listening to the rest of the team before they think you're quite a good team leader and I guess
53:37if it's one fatal mistake and you made a good product and people think you're a good team leader
53:42it's difficult to place total blame with you and Ben you were put in charge of costings according to Paula
53:53partly in charge I said I don't want to hear from you anymore you were put in charge of costings
53:59I think that's a kind of a crime Yasmina what is annoying me the most is that you are someone who
54:09having a business of your own where this is very similar to this albeit that it's not cosmetics but
54:16it's food and you made a fatal error also and I have to look at some of the previous things that
54:23you've done you did very well in your catering tasks and you did well in one of the others you went
54:32six steps forward now you've gone ten steps back for that reason you're gonna have to be a project
54:46manager again another day because I've decided that on balance Paula you were responsible for the fatal
55:05mistake so Paula you're fired thank you sir
55:16this is the second time you've been in the boardroom in the last three so either you alienate people
55:34or you're no bloody good I'll have to find out absolutely sir I've got a lot I don't want to hear
55:41anymore I've had enough of your voice today talk anymore and you'll talk yourself out the door
56:11I just feel disappointed that I've gone so early in the competition however I've not gone because
56:17I've been a terrible team leader or a cheat or a liar I've gone over an error it was because of a mistake
56:29and everybody makes mistakes so there's absolutely no shame in that
56:41unfortunately Paula wasn't able to talk herself out of it I had to turn on her I had to because
57:00he said turn around to me and he said he has Mina who do you think I should fire and I looked at her
57:05and I was just like sorry mate and she was that's fine you did what you had to do I did what I had
57:08to do and I'd do it to I'd do it to anybody really so I mean we're all here for one reason let's just get on with it
57:18one job now 11 candidates remain Sir Alan's search for his apprentice continues
57:27next time your task today is creating a new brand identity for a brand new product the product
57:38a healthy cereal for kids that won't scare the parents teams get shredded I'm okay with it but
57:49not overly okay but okay well it's really in the DNA and sir Alan has one of them for breakfast funny if
57:57it was in the middle of a Harry Enfield show but to actually use it to sell product not funny you're fired
58:04Paula tells Adrian Giles about her costly mistake in The Apprentice you're fired on BBC two now and go
58:15online to The Apprentice website to watch more of the soap opera from this week's task in exclusive unseen videos
58:21the apprentice website to watch more of the soap opera from this week's task in the end of the year
58:31oh
58:32yeah
58:32yeah
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58:37yeah
58:38yeah
58:38yeah
58:39yeah
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58:42yeah
58:43yeah
58:47yeah
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