00:00Every item has its own story and its own explanation.
00:03So the whole idea of designing something and then inspire people through history and art and culture,
00:10it's kind of merging the wedding beauty and heritage. That was the whole concept.
00:19At my late 20s, I started asking myself questions. Who I am? Where do I belong to?
00:26And I started researching about my culture, my ancestors.
00:31I wanted to find answers through culture, through history, through researching about ancestors.
00:37And I came with this idea of doing something, of promoting my culture as a medium.
00:46And at the beginning, it was more designing dresses and promoting culture through some garments.
00:52And then I thought jewelry would be a much better medium since it's something that lasts longer
01:00and it's something that you can pass from generation to generation.
01:05So this is how the idea of RASM started.
01:08Azerbaijani ornaments and patterns, they are such a rich mix of culture
01:14that I think it's seen and felt through every ornament that we have.
01:23I think the beauty of it is that I never thought how to do it.
01:26I was just doing what I was doing.
01:30And I was very passionate about it.
01:32Because when people ask me, you're not afraid, you know, to start business or how did you have this courage?
01:42I never had a courage.
01:43It was just a passion.
01:45And I was 100% sure that this passion will be, has a ground under and it will be, the project will be successful.
01:55The power of flower is a woman who understands her roots and she's rooted.
02:05She knows her, who she is.
02:09And from that place, she can develop further and understand how she develops her, her both energies.
02:18I think the true inspiration comes from understanding yourself.
02:22My main inspiration came from my kids.
02:25At the very beginning, because part of this inspiration was to, I wanted to do more for my kids in a way.
02:36And I was, as I think about it, from different perspective, people inspire me a lot.
02:44Sometimes you go to very great places and you don't get inspiration and that's also fine.
02:50Sometimes you meet just people, ordinary people, and you get inspired.
02:55Sometimes I stay in life and you can take to action.
03:00You have to love what is happening.
03:00Sometimes you wake up and you laugh in the game and you make decisions.
03:02But to give me more the shape of the past, sometimes you get inspired.
03:05You have to love that God is the same.
03:06And it really does help people confuse you with your kids.
03:08You know, sometimes you get walls, you actually go to partバル doing something weird.
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