00:00It's Benzinga, bringing Wall Street to Main Street.
00:02Prices for orange juice and coffee are rising as the Trump administration's new 50%
00:06tariff on Brazil is set to take effect in August, according to Investopedia.
00:10Brazil is the world's top coffee producer, supplying about 30%
00:13of U.S. coffee bean imports last year. Brazil supplies 75% of global orange juice exports
00:18and over half of what Americans consume, making the domestic market especially vulnerable.
00:23Over the past 20 years, U.S. orange acreage has declined by 50%.
00:27Florida's orange production, the highest in the nation, has dropped nearly 90%
00:31during the same period. Coffee drinkers have more alternatives, with Colombia
00:34supplying 20% of U.S. imports and several other countries contributing smaller shares.
00:40These sources may also face tariffs that could raise import costs and consumer prices.
00:44Coffee drinkers who use sugar may face a double impact.
00:46Brazil is the world's top sugar producer and could see exports above its quota taxed at 50%.
00:51Sugar futures have already risen 6% in the past month.
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