Roblox is launching a new licensing platform, featuring the Roblox License Manager and License Catalog, to democratize IP access for game creators, according to Benzinga. The company stated that the initiative will transform how intellectual property is managed and utilized within its ecosystem. Roblox’s new tools let rights holders license IP directly to creators, simplifying a process previously dominated by large studios due to its complexity. Roblox’s License Manager allows IP owners to customize terms, track usage, and grant licenses to creators in hours rather than months. Netflix and Lionsgate are offering popular franchises, such as Stranger Things, Squid Game, Twilight, and Saw, for use on Roblox. The company aims for 10% of gaming content revenue to run through its ecosystem as part of a broader plan to expand IP access and licensing options for creators. Shares rose 0.61%.
