Die Lichttechnologie des Audi Q3 SUV

Automotions Deutschland

Dr. Michael Kruppa, Leiter der Entwicklung Scheinwerfer bei Audi, präsentiert die Highlights der digitalen Lichttechnologie des neuen Audi Q3 SUV.

Transcript

00:00Light is necessary to see and to be seen.

00:04Our light technology at Audi makes Vorsprung der Technik visible.

00:08Digital light contributes to Vorsprung in different ways.

00:12On the one hand side adding personalization to our lighting

00:15and on the other side adding safety on the road

00:18due to adaptive light protection.

00:24For the first time the Audi Compact-Class

00:26is equipped with a new technology in the front lighting,

00:29the digital matrix LED headlamp system.

00:32We're using the new generation of micro LEDs

00:34to really enable intelligent lighting projections on the road.

00:38The reason for that is a good assistance at night.

00:43So one of the functions we now have in our all-new Audi Q3

00:47is the so-called orientation lighting.

00:49Orientation lighting is giving you an indication

00:52where are you driving on the road.

00:54So it's always a feedback so that you can see,

00:57especially in tricky situations like a construction site,

01:00where you are, how much space you have left and right to the car.

01:04And these functions can be experienced on every country road.

01:09The advanced traffic information is another new function

01:12we have inside the Audi Q3.

01:14So the idea is on an icy road to display a symbol on the road,

01:18which you know from the MMI already,

01:20but keeping the information in the field of view while driving.

01:27Besides exterior lighting, there is more to explore inside.

01:30Arvid, tell us your highlights.

01:33Even during twilight at night time,

01:35we at Audi strive to highlight the beautiful interior of our cars

01:39by adding ambient lighting.

01:40Let's start close to the line of sight underneath our display.

01:44Here we added an ambient light

01:46to create a sense of airiness and spaciousness

01:49by adding this floating effect underneath the display.

01:52Right underneath we have a sharp and precise marker light

01:56stretching across the whole width of the dashboard

01:59with a transition into the doors

02:01by adding the ambient lighting here

02:03and a surface light in the door itself.

02:05Let me explain the surface light a little bit more in detail

02:10by looking at this prototype.

02:12By adding a laser structure or laser pattern

02:15to the top of the material,

02:16we are able to extract light

02:18and to create this cocooning effect in the whole interior.

02:22We are proud to offer several possibilities

02:24to personalize your exterior lighting.

02:28Using our digital daytime running light,

02:30you can choose in the MMI up to four different signatures.

02:35In addition to that,

02:36you get three light projections getting in and out of your car.

02:41Also in the rear we have a highlight,

02:42the first generation of digital OLED.

02:45Together with our light strip and illuminated Audi rings,

02:48this is enriching the appearance at night.

02:52We at Audi always combine emotional design

02:55and intelligent technology.

02:56My name is Dr. Michael Kruper.

02:58I'm head of Headlight Development

03:00and this is the all-new Audi Q3.

03:05The world is amazing.

03:07The important thing about this solution is that

03:09we have a huge here

03:11for artists who are not seeing blue and white people

03:12who have not seen blue in the past.

03:13This is the only route of food for entertainment.

03:15This is the only route of money.

03:16The only route of energy is to draw and

03:21the only route of energy is to draw.

03:22The only route of energy is to draw and

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