00:00This car is all about this sculpturality, but at the same time super dynamic feeling.
00:07I think what a proper SUV has to be.
00:12What we want to have in this car is to have this feeling of roll-up car.
00:16We want that the car feels bigger and stretched, a bit more voluminous.
00:22So what we decide is if you look at the exhibit of the car, you have this upright front,
00:27long bonnet, and this straight and fast roof line.
00:31This makes the car feel stretched and bigger than it is.
00:36The design team we always had in mind to create a welcoming interior.
00:41We created by the high-value material that we use.
00:47The main volume of the car is created by what we call the UFO line.
00:51It's that line passing through the whole car, front and back.
01:00And it's dividing the paint volume into big areas.
01:03The area where the light is catching and the area where the shadow is hitting.
01:08And this makes the car super sleek, but at the same time sculptural.
01:11The digital stage with our panorama display from upper class.
01:17The graphics are more simple, minimalistic and user-friendly.
01:25For the first time, Audi is integrating the shifter in the column.
01:30Now we have the possibility to bring more usability to the customer.
01:34The front basically is all about the sporty, but at the same time dominant feeling.
01:43You have the lamps. They are pretty thin.
01:47Also positioned pretty high and upright.
01:51We try to create a stage for the display.
01:55Combining ambient light and market light and of new fabric-filled light.
02:01We bring to the customer function and emotional lighting in the car to emphasize the design.
02:10We have a toby that we call the flying cabin effect.
02:13It's passing through the D-pillar, so the D-pillar is the touch.
02:17And it's ending kicking up, creating the spoiler.
02:21And this together with the line that describes the rocker that is going the opposite way.
02:27Giving the really movement and dynamism to the car.
02:34You find this really thin and horizontal light band.
02:39That is ending in these elements that they are vertical.
02:43So the brake lamps are vertical.
02:45And the whole thing together.
02:48Made the car feel so unique and so characterful.
02:52That I think is the highlight of the car.
02:54My name is Ramon Sellersirvent.
02:59I'm team leader exterior design at Audi.
03:02I'm Raul Cano Terol.
03:04I'm interior designer at Audi.
03:06And this is the new Audi Q3.
03:08And this is the new Audi Q3.
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