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Sales prices for sports teams are soaring to record levels. Here’s why, and what that means for fans MHM NEWS
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5 months ago
Sales prices for sports teams are soaring to record levels. Here’s why, and what that means for fans
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00:00
sales prices for sports teams are soaring to record levels here's why and what that means
00:12
for fans dear viewers if you like this news please like it and share your comments in the comment
00:18
box the lost angeles lakers may not have as many nba titles as the boston celtics but the lakers
00:26
topped their arch rival with a record-setting 10 billion dollar franchise price tag this week
00:31
just three months after the celtics held the honor for the highest sale price for a professional
00:36
sports team at six billion dollars but this record might not last very long the nfl's new york giants
00:44
are in the process of shopping a 10 ownership stake which could put the team's overall value above 10
00:50
billion dollars according to mark ganis a chicago-based sports consultant who advises nfl nba
00:56
and mlb clubs what's clear is that the valuations of sports teams are continuing to climb and climb
01:02
rapidly victor matheson a professor of economics at college of the holy cross who specializes in
01:09
sports business said in his 30 years of studying sports sales he can't remember a team selling for
01:14
less than it was purchased for example a 10 stake in the milwaukee bucks was sold in september 2024
01:20
which valued the small market nba team at four billion dollars a windfall from when the team was
01:26
sold a decade earlier for 550 million dollars so even if the 10 billion dollar record for the lakers
01:34
stands a while longer other teams will eventually be sold at a hefty premium to their previous purchase
01:39
price the impact on fans meanwhile can be complicated fans often publicly yearn for an owner who is
01:50
willing to spend what it takes to make the team competitive yet some of the wealthiest owners have
01:54
lousy records in the end fans are more likely to care about a team's winning percentage than its
01:59
owner's net worth why prices are rising sports franchises have long been considered trophy assets
02:07
like luxury properties and short supply the only thing i remember from all those economics courses
02:14
is when the supply is fixed and the demand goes up prices go up it's as simple as that said sal
02:20
galashiotto one of the leading sports investment bankers brokering team sales it is so rare you get
02:26
a chance to buy control of a premier franchise sports franchises have grown in value over the last
02:32
decade cord cutting streaming and dvrs have made it more difficult for advertisers to reach viewers
02:38
meaning live sports programming has become more important major sporting events have reliably been
02:44
among the most watched events on television sports content is the lifeblood of the media industry and
02:51
that drives tremendous value for these franchises said lori bistis a deal's partner and one of the leaders
02:57
of accounting and consulting firm price waterhouse cooper's sports practice while cord cutting has
03:02
resulted in some regional sports networks falling on to financial hard times in recent years streaming
03:08
services have shown increasing interest in broadcasting games bistis said it only makes sense to see sports
03:15
franchise values rise in tandem with that of lucrative television rights deals we're not surprised to see the
03:21
increase in valuation and all the data points to it continuing she said another factor buyers of
03:28
professional sports teams know they will have access to valuable data on the demographics and spending
03:33
behavior of their fans bistis said data can be monetized throughout different viewing experiences
03:39
merchandise and events galashiotto said the increase in sports gaming since it became legal in 2018 is
03:46
also driving up the interest in sports and sports programming billionaires lining up to buy
03:52
deep pocket investors have lined up to buy even minority stakes in teams and that is helping to
03:57
drive up the valuations as well there's a lot of new money coming into the business said galashiotto
04:03
i can always find the high net worth individuals willing to pay more an individual gets ego gratification
04:09
value gets perks they get other advantages a potential buyer could think i'm willing to pay a premium to be
04:16
an owner of my favorite team i'm not willing to pay a premium to be an owner of a bunch of assets
04:21
according to galashiotto and a greater supply of potential buyers interested in minority stakes
04:26
and teams can help drive up the prices being paid even more said sports consultant ganis the universe of
04:33
potential buyers of a five percent or ten percent stake is much larger than the universe of potential
04:39
potential buyers who can buy a one hundred percent stake he said
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