00:00For the first time, a player is going to be able to hold the power of the Xbox experience in their hand
00:08and take it with them anywhere they want to go.
00:12This is a breakthrough moment for Xbox.
00:14It's a ruthlessly player-first, game-first Xbox experience.
00:20The familiarity makes a huge difference. It just feels like you are home.
00:24It's all about putting gaming front and center.
00:27We want to make this feel like it's a device that's built for players.
00:30That's our whole goal.
00:32Welcome to Xbox Ally.
00:41So in partnership with Asus, we're going to be releasing two devices, the Xbox Ally and the Xbox Ally X.
00:47And the first thing you're going to notice about these devices is this new design.
00:51For me, it feels like I'm holding an Xbox.
00:54It goes back to the Xbox game controller.
00:56People have muscle memory.
00:58The shape, the way it fits in your hands, the asymmetrical thumbsticks, the ABXY.
01:03Imagine just pulling that apart and dropping in a full-color, rich display to put the game right into your hands.
01:12That's where this project started, bringing the Xbox experience into a handheld category.
01:18The color of the buttons, that familiar ergonomic gamepad feel, the ability to have impulse triggers, right?
01:26We have that precision Xbox controller experience, the rumble feedback and the haptics that just feels so natural.
01:33You pick it up, it looks like an Xbox, it feels like an Xbox, it plays like an Xbox.
01:38I love the screen. The screen is absolutely gorgeous.
01:42We thought about the brightness that you needed on the panel.
01:44It was so important to us that the experience from both the hardware and software side feel like an Xbox device from the moment you turn it on.
01:58That's what people love about consoles.
02:00Press the power button and play. No configuration necessary.
02:02I just want to play games.
02:04So let's take them to games.
02:06Let's take them straight to Xbox.
02:08Let's take them straight into what they want to do.
02:10You know that amazing moment when the Nexus comes up on the screen and you know you're about to have a fun time?
02:15Let's bring that to handheld.
02:17Everything's coming together across the silicon, across the hardware, across the operating system
02:22to really deliver that Xbox first experience that players have been asking for.
02:26The full gameplay experience that you expect on a PC or a console, it's now available in your hands.
02:32The Xbox Ally is designed to be your great portable gaming companion, allowing you to bring your entire library of games with you on the go.
02:41It's just a super flexible device. It's going to give me a great balance in terms of the battery life and the performance.
02:46It also has fantastic cloud playing experiences built into it.
02:50It gives you all the performance that you seek for AAA gaming.
02:55Wonderful length of battery life, given the new efficient processor it has and large battery size.
03:01If you've played a console, it's what you'd expect it to be.
03:04Use your game pass to get games.
03:06Remote play to your console.
03:07It's a very familiar experience.
03:09The Xbox Ally is great. The Xbox Ally X is the best handheld I've ever tried.
03:14Xbox Ally X is really designed for the most demanding players who want a premium experience,
03:19including the highest resolutions, the highest fidelity, and the highest frame rates.
03:23The Xbox Ally X is really for someone that is seeking that next level of gaming.
03:30This is your absolute behemoth. All the bells and whistles, you've maxed out your storage and the performance of the product and the chip.
03:38The Ryzen AI Z2 Extreme is the absolute best in terms of handheld processors that you can have today.
03:47The industry-leading AI engine in your handheld device, inconceivable even three years ago.
03:54We have integrated in the power of AI experiences in ways that haven't even been imagined.
04:01That means for the players it's easier to enjoy, easier to start, and having help, AI is a companion for players.
04:09Think of all the use cases that would blend AI-based audio, AI-based gaming assisting functions, AI-based rendering capabilities.
04:19We wanted to build a handheld that can play the latest AAA games.
04:23I'm super excited that we've done something really, really good together.
04:26A perfect blend of performance, power efficiency, functionality, and amazingly, this is just the beginning.
04:39What do we call this? I call it the pizza box.
04:41It was called the cardboard unit, is what they call it as.
04:45This was from ASUS. This is the very, like, beginning stages of what would become Xbox Ally and the Xbox Ally X.
04:51When we started prototyping, there were a lot of naysayers internally saying that,
04:56hey, look, ASUS, you don't have game content.
04:58We went to Microsoft and say, hey, Microsoft, is there an opportunity for us to build a handheld category with Windows?
05:07So we did actually get a functional build of Windows running on this and you could play a game.
05:12Oh, yeah. We powered it on. I think I played Quake on it.
05:15The handheld gaming community is absolutely one of the most enthusiastic community we've seen.
05:21They provided so much feedback with our first rendition of Ally.
05:26We realized there are so many things that our community can tell us that we can do a better job.
05:31It came down to the fact that these devices were not really truly gaming-oriented devices the way we think about consoles and Xbox.
05:40Hey, let's have Microsoft come in and revamp the software on this, turn it into an Xbox without getting rid of everything that makes Windows great.
05:47Let's turn this into a console worthy of the name console, worthy of the name Xbox.
05:53That was the moment where we said, wow.
05:55That's when all the light bulbs started to go off.
05:58So we decided to start a partnership with them and do something wholly unique for us as Xbox.
06:03We have different yet very complementary capabilities.
06:07You have ASOS making industry-leading hardware and you take Xbox and you bring all of the experience we have in console and in gaming and bring that together into this portable device.
06:20How do we start with this and add this to make it feel like a combination of ASUS and Xbox working together?
06:29I mean, this is exaggeration, but at the end of the day you're doing some form of the flat fingers.
06:35You get a device like this and that makes it just so much more comfortable to hold on to the entire time.
06:40That opens up more access to your index fingers with your shoulder bumper as well as those triggers at the back.
06:47It just feels more intuitive.
06:50No one has ever seen this before and this was a request from you as a kickoff for like a proof of concept.
06:55Like what if we put an Xbox button on an ASUS ally?
06:59You could imagine a world where that button on this device was the Xbox button that you see on an Xbox controller.
07:05When we were talking to the designers at ASUS, they were basically saying, well, our products, they're not round, they're angular chisels and angles.
07:13And so this is the new Xbox button shape.
07:16To place the Xbox Nexus on the rhombus is such a beautiful representation of the marriage of the precision, the robustness of ASUS's design and the power of Xbox.
07:29Something that I think is really cool is we have a micro texture, which is that little Easter egg that starts to hint to the partnership between ASUS and Xbox.
07:38It is the best of Xbox. It is the best of Windows. Working with ASUS and creating something specifically designed to help gamers have the experience that they have so long dreamt of.
07:51Until now, the experience that you could have on the go was just not even remotely close to the experience that you could have playing games at home.
08:01You look at this device in your hand and you're just blown away. How did we put this incredibly high-end console into a handheld?
08:10I think once people hold it in their hands for the first time, they're going to be sold. Instant on, get right into your game. It feels like everything you wanted a handheld to be, but it wasn't quite getting there. This is it.
08:21When you boot up your Xbox ally, it's going to boot into the Xbox experience.
08:27We're turning off the desktop and other processes to optimize for gaming. That lets you have all of this memory back that can go just towards your games.
08:35I don't have to think about Windows. All I have to think about is my game and being focused on my game and how I'm going to get my highest score, how I'm going to be able to complete that level. Those are right there for me.
08:45You're just one button press away from getting your game bar that allows you to access various functionalities, utilities and settings.
08:54Game bar is going to bring all this fantastic utility there for you. You'll be able to, you know, see the performance of the games. You'll be able to send messages to your friends.
09:02Your most recently used games, connecting to a Wi-Fi network or changing the volume.
09:07If I wanted to bring some app experiences thanks to the game bar like Discord and stuff, I don't have to leave my gaming experience.
09:13We've made it really fast, controller friendly.
09:16It's all there and meeting the players needs rather than having the players find it.
09:20But what's so special about the Xbox ally is that you can play all of the games that are available on Windows from whatever storefront or launcher that be.
09:28All of them are available for you on the go.
09:30You don't have to kick out to a bunch of different launchers. You go to one shared library and they're all there for you.
09:36The real magic of Xbox Play Anywhere is the fact that I'm taking my progression, my achievements with me anywhere that I go.
09:43That's your identity. That's your library. It's the community that you have. Anywhere you are. Not where the device is. Xbox is about you.
09:53Not, I want to play that, I need to go over there. No, I want to play the game I want to play. Like anywhere. What game do you want to play? Here it is.
10:02Xbox is everywhere. Whether you download it, play locally on your device, or you play it in the cloud. It should be a unified experience.
10:10Being able to unlock people from a single device is magic. It's going to be faster to fun. There's going to be more ways to play. And you are going to be blown away with the size and scale of access that you have to your content and library.
10:25You know, one thing that is true is how much play is important to who we are as humans. And when you hold that in your hand and you can take it with you everywhere, I think there's just something beautiful about that that we all need.
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