00:00Welcome to the Lamborghini Lounge New York City.
00:05The Lamborghini Lounge New York City is a private VIP experience center tucked
00:11into Manhattan's Chelsea Art District. It's part art gallery, part studio,
00:16part VIP lounge, and part automotive showroom.
00:20We're touring the Lamborghini Lounge today and we have a Revuelto and a Lamborghini Urus,
00:33but that's not what you'll always see here. Sometimes clients will have their own cars
00:39revealed here. This is also where Lamborghini will show off new models and even preview
00:43vehicles before they're launched. The space also brings the Lamborghini culture to life,
00:49but the real magic to the Lamborghini Lounge is this space right here. This is where customers
00:55come and design their car in ad personum. Ad personum is the customization that Lamborghini
01:01buyers can add to their model and in fact 95% of buyers do just that. There are more than 400
01:08paint colors. There's 63 here on this wall. There's a box filled with paint chips and if that's not
01:14enough, you can customize your color. They will color match to that sunrise in Positano or the color of
01:21the ocean outside of your house in Hawaii. But it doesn't stop with colors. You can customize your
01:27wheels. You can customize your brake calipers and you get that expert assistance from designers on site
01:34as well as those at the factory who will work with you in real time. In the ad personum space, you'll see
01:39the brake calipers. They're there on a shelf, but this is what they look like when they're attached to
01:43the brake discs on the wheel of the Lamborghini Revuelto. Inside the cabin of the Revuelto, you can see
01:51how the materials come together. The different pieces that assemble the sports seats from the red
01:57portions and the black Y that accents the center. You'll also see those pieces on the dashboard intermixed
02:04not only with black suede but also with carbon fiber. To counter the large gallery space in the
02:11front of the lounge, there is this intimate dining and kitchen space. It's not just any kitchen or dining
02:18room. It is designed for Lamborghini. The kitchen is actually built by Bodacious Kitchens. You can buy this
02:24from them if you would like, but it was custom designed for Lamborghini to showcase Italian cuisine.
02:31Throughout the space, you'll also see a lot of hexagons. Hexagon is the iconic visual of Lamborghini.
02:38It represents strength. It's something that is found in carbon. And you'll see the hexagon and the Y
02:45replicated not only throughout Lamborghini's cars, but also throughout the Lamborghini Lounge.
02:50Much of the clever artistry in the Lamborghini Lounge is seen in things like this really beautiful wall
02:55sculpture, which is actually a set of speakers made by Bang & Olufsen. The artistry of Bang & Olufsen is also
03:02seen here. It's actually a display that allows you to see your custom build.
03:09You can't come to an Italian kitchen and not have an espresso and luckily they have that at the
03:14Lamborghini Lounge as well. In fact, Lavazza, which we all know from all of our favorite cafes,
03:19makes its own Lamborghini blend. And I have to say, it is really good.
03:28It's a beautiful space. It's exclusive. It's VIP and by appointment only,
03:33but if you really want to indulge in Lamborghini, this is the place to do it.
03:49It's a beautiful space. It's beautiful. It's a beautiful space.
04:08It's lovely to meet you all.
Comments