00:00Hi, I'm Alexa. I am one of the assistant managers in Boots Cribbs and I
00:04predominantly look after beauty and fragrance. Can you tell us a bit about the recent refurb
00:10and what has changed in the store? Yeah, of course. So our refurb started in April last year
00:17and was almost finished at Christmas time, so we went into January. So we have had a complete refurb
00:23of the whole store. So we've introduced about 12 new beauty brands and we now have a really nice
00:28user-friendly baby section and we have lots of new brands for customers explore and in general
00:34the customer feedback has been fantastic, really exciting and a lot more user-friendly for the
00:39till area and for baby in particular. Can you tell us a bit about the brands that have been added to the store?
00:46Of course, so we still have our existing brands but we have lots of new exciting brands like Milk Makeup,
00:52we have premium hair like Kerastase, we have REM and we've had a bigger selection of The Ordinary
01:00which has been fantastic for us, same as Sol de Janeiro which has been really, really popular.
01:04We now have salon brands which is something that we never had before so people can have a complete
01:10kind of beauty fix when they come into store whether that's skincare with Lizzo and The Ordinary
01:16and cosmetics like Milk and Ultraviolet for sun protection and then they can also have their
01:24kind of hair analysed with Aveda and lots of different options for customers as well.
01:29Have there been any new facilities added to store? So we have had an extra consultation room,
01:34so for pharmacy it means that we can offer more services with Pharmacy First which has been fantastic
01:39so customers can come in and they've got more available appointments with the pharmacists. We also
01:44have our scalp analysis which is something which is brand new for us as well and then we continue
01:52to have our brow services on benefits so we have a brow bar as well. How have customers received the new
01:58additions to the store? So in general we've had fantastic feedback so whether it's more availability
02:04in the pharmacy with the Pharmacy First or more beauty options for skincare makeup and more available
02:11spaces for people to kind of play with products like the beauty studio that we have. It's definitely
02:17more user-friendly when it comes to the baby section in store so a bigger space which has been really
02:23greatly received by customers. I would say in general it was a much needed refit for the store
02:29we have a lot of loyal customers who have really enjoyed the refit and we've brought lots of new customers
02:33in with the new beauty brands in particular so in I'd say overall it's been a massive massive success for us in Cribs.
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