Netflix Eyes $1 Trillion Valuation, Sees Ad Growth as Key to 2030 Revenue Goals

Benzinga

Netflix executives aim to double revenue and reach $1 trillion in market capitalization by 2030, according to CNBC. The streaming giant aims to generate $9 billion in global ad sales by 2030. While it doesn’t disclose current ad revenue, eMarketer estimates U.S. ad sales will exceed $2 billion this year. Netflix is insulated from Trump’s new tariffs for now, but executives acknowledged potential recession risks and their impact on ad spending. They suggested that stay-at-home media consumption may support streaming demand.

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00:00It's Benzinga, bringing Wall Street to Main Street.

00:02Netflix executives aim to double revenue and reach $1 trillion of market capitalization

00:06by 2030, according to CNBC.

00:09Streaming giant aims to generate $9 billion of global ad sales by 2030.

00:13While it doesn't disclose current ad revenue, eMarketer estimates U.S. ad sales will exceed

00:18$2 billion this year.

00:20Netflix is insulated for Trump's new tariffs for now, but executives acknowledge potential

00:23recession risks and their impact on ad spending.

00:25They suggest that state-owned media consumption may support streaming demand.

00:30For all things money, visit Benzinga.com slash GSTV.

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