00:00Hi Mehak. Hi Ayush. First of all, tell me something about BetterShorts. I can see a very interesting
00:12missing person written there. I would like to understand this from you. What is it?
00:19So, BetterShorts is basically drinkable air purifier. This is nothing else. The problem
00:26that we are trying to solve is that you are breathing air. That's the one that we are
00:31trying to solve. It is polluted. Especially in Delhi. Especially in Delhi and India itself.
00:37India's overall is bad. This recipe is nothing but our grandmom's recipe. Yours, mine,
00:44everyone's. It has Amla, it has Turmeric, it has Black Seeds, otherwise whatever can
00:51be found in normal Vitamin C shots. And in the US, it is found in the name of Golden
00:58Milk. And this is one of the highest selling there. They have already rebranded Makhana.
01:05Now it's high time that we brand our own recipe. So, we have sold about 10,000 shots
01:12in the first month. This is the second month of B. And target is basically working professionals
01:19like us. COVID has taught us how important it is to keep our immunity high. So, this
01:25is for me and people who are working, who don't have time. We have got you covered.
01:30It is 30 rupees per shot. We also make Kanji in this. You all know how important Kanji
01:35is for the gut. There are Turmeric shots, which is BetterShorts. And we also make green
01:40shots. We crush all the green leaves and make a shot of it.
01:46When did it start? How did it start? And how did you get this idea for the first time?
01:51So, it started a month ago. We started selling a month ago.
01:56So, our startup started just a month ago.
02:00Okay.
02:01So, I had an issue with my immunity since childhood. And after COVID, I became a little
02:08more aware. Like our younger generation is going a little healthier.
02:14So, I thought of it. Like we try out recipes. But my friends kept asking, how did you make
02:21it? What did you make? We also have a morning routine. Nowadays, ASMR, Get Ready With Me
02:26has become very famous, right? So, this should be a part of everyone's morning routine.
02:30We thought, let's commercialize it. Let's make it for everyone. All working professionals.
02:34Nobody should be denied the option to have good immunity. We just feel like that.
02:39Explain missing person once again.
02:41So, missing person is every working professional. If you are just doing YOLO in your life.
02:49YOLO is you only live once. You are just having fun. You don't have time. You are working
02:54hard. You are earning money. But health is wealth is not true. Health comes first, then
02:59wealth. You yawn in meetings. You don't have energy. You ignore your health goals.
03:06So, we give a better shot to such a person.
03:10Very nice. Very amazing. Tell me a little bit about this shot. What is it helpful in?
03:17So, I don't have to make a good claim. All our grandmothers' recipes, we all know that
03:26turmeric, amla, what can it do for us? It is 100% preservative free. This has not been
03:33used. We have not made any powder on it. We sell such a shot and do a covering on it.
03:40We sell it to you in the morning. You drink it by evening.
03:43So, how are you now? Because you started a month ago. How are you marketing now?
03:49And if you want to understand about your business till now, what response are you getting from people?
03:55So, response have been great. According to my financials, I am making 10 liters a day.
04:02I am making it from home. I am a Marwari. You make it by yourself.
04:07Yes, putting less efforts and getting more output is something that I would want to.
04:13So, that's what we are aiming at. For example, you are a working professional.
04:18You are in cyber hub. You take our output of 25 to 30 days. I want these shots.
04:25I will deliver it to your office. Not at home. In your office.
04:31How do you market yourself? What strategies are you using as of now?
04:36Strategies wise, we have not used much. But just because I have a background in marketing consulting,
04:42using that, we have understood our customers. That is our marketing strategy as of now.
04:48Understanding our customers, those working professionals, their persona, why would they want it
04:55and what shots, what flavor, how to waste it. We are not on Instagram yet.
05:00This month we are coming on Instagram. We are trying our best.
05:04We are just a team of 2 members. Very lean team. We are handling everything.
05:08We make it at home and deliver it ourselves.
05:11Through which platforms are you selling now?
05:14WhatsApp. You can order online. Till now, I was selling in my society.
05:20Now, I am starting to sell working professionals in cyber hub.
05:23Golf course road is now above golf course.
05:26Do you have any office?
05:27We have at golf course road itself. We are based out of golf course road, Gurgaon.
05:32From there, you deliver through WhatsApp.
05:35Yes, the order comes through WhatsApp and we deliver it. Me and I.
05:39Ok, you go to deliver it yourself.
05:42Yes.
05:43Very nice.
05:44So, in a month, you have sold 10,000 shots.
05:49What are your future plans?
05:51How are you planning to grow?
05:55What is your vision?
05:56What strategy will you adopt?
05:58So, the strategy is that we want to help as much as we can.
06:02Nowadays, there are many healthy brands and healthy drinks.
06:08They come with preservations.
06:10This is 100% preservative free.
06:12If you want to understand my plan for next month,
06:16then we are planning that we are profitable from day one.
06:20We have not burnt any money.
06:22We have invested our own money.
06:24In future, we are thinking of fundraising.
06:28So, you have not taken any funding as of now?
06:31No.
06:32How long is its life?
06:342 days.
06:35We can't do it after 2 days.
06:38I am sure you have many competitors who claim to be preservatives free.
06:44So, what are your plans to establish yourself in such a market?
06:51And what is unique?
06:53Because there are many startups who claim to be preservatives free.
06:57So, I think USP is our positioning and our mindset.
07:02You can understand that in this stall,
07:04we have not decided what are the better shots and why.
07:07We have also done a different packaging.
07:10Because our target market is on the side of Gen Z.
07:15So, we have tried to keep it cool.
07:17I think that is the USP.
07:19And we are better off capturing the market which really needs it.
07:23Have you specified the age group of your target audience?
07:29Myself only.
07:31From 20 to 38.
07:33What's your age?
07:35I am 22 right now.
07:36Oh my God!
07:37A startup at the age of 22.
07:39That's amazing.
07:40Congratulations, Mehak.
07:42And all the best for your startup.
07:44I really wish that it will achieve great heights.
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