Adidas Elite Club: Liverpool and Aston Villa gear up to join for 2025/26 season

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Liverpool and Aston Villa will join the Adidas Elite Club for the 2025/26 season, gaining exclusive support and global exposure. Liverpool reunites with Adidas after a decade, while Villa strengthen their presence among Europe’s top clubs.

Transcript

00:00Adidas' elite club tier is set to include two Premier League giants for the 2025-26 season,

00:09Liverpool and Aston Villa. Both clubs will receive top-tier treatment alongside Bayern

00:15Munich, Real Madrid, Juventus, Manchester United and Arsenal, all of which are already part of the

00:23prestigious group. As part of this arrangement, these clubs will benefit from authentic kits

00:30made from higher quality materials, with Liverpool being one of the select few teams

00:36to feature the iconic Adidas trafoil logo on their third kit next season. For Liverpool,

00:42this move marks a return to Adidas after several years away, with the club previously wearing the

00:49brand from 1985 to 96, and again from 2006 to 2012. The switch to Adidas is expected to bring

00:57in £60 million per year, and we'll see the Reds proudly wear the brand's new look badge

01:02on at least two of their three kits for the 2025-26 season. Fans can expect a fresh design,

01:09including a potential retro or themed range, along with Adidas branded merchandise like

01:15tracksuits, training gear and even special collaborations throughout the season.

01:20Aston Villa will also be joining the Adidas Elite tier, and their home shirt for next season is set

01:26to pay tribute to the iconic halt end of Villa Park. The design is expected to feature a swirl

01:33pattern inspired by the halt end's steps, along with claret and gold details. As Villa continue

01:41to impress in the Champions League, their Elite status means they will be treated to the same

01:47premium quality kits and merchandise, ensuring they stand out both on and off the pitch.

01:55This Elite treatment from Adidas is a significant step for both clubs, elevating their status in the

02:01football world, while providing fans with high quality kits for the upcoming campaign. The new

02:08era of Adidas design shirts will be a game-changer for these iconic clubs.

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