00:00Never black Santas in my life, never seen one, never heard of one.
00:18Find Black Santa is a free mobile application designed to connect families with Black Santas for hire, mall Santas, and local events.
00:27I wanted my children to experience the magic of Christmas with a Santa that looked like them.
00:32You know, research shows us or tells us that children have a positive sense of self and a positive sense of their identity.
00:39This has been linked to higher self-esteem and better academic performance.
00:44It's just as joyous to see the parents because they express sincere gratitude and appreciation.
01:00And they say that we were hoping, we were hoping we'd get to see a Santa that looked like our children this year.
01:08It's good for us to interact and exchange and let them know that there's other people out there in the world that, you know, support them and care for them and build up their confidence.
01:17If we can go out as Mr. and Mrs. Santa, and we can bring joy to children in hospitals and in communities,
01:25and see that spark of joy in their eyes, and know the hope that it brings, and that they know that their dreams can be fulfilled,
01:34then to us, we feel blessed. We feel truly blessed to have done that.
01:39Representation.
01:48Children need to see themselves reflected not only in Santas, but in educators and principals, superintendents.
01:55That children of color and children of all backgrounds know that they can be anything that they want to be.
02:02That families know that there's support in the community and resources available to them so that they can help their children.
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