00:00The demonstration is that it is part of the nature of our country,
00:12to realize through the enterprise also a social activity.
00:20The fact that the enterprises benefit are also those that grow more and better.
00:26Innovation and research show that it is the right way.
00:30As far as Made in Italy is concerned,
00:33we can identify the fact that Made in Italy,
00:37which conquered the world in the 2000s,
00:42was identified with the concept of beautiful, good and well done,
00:48that is, with the great wisdom of the Italian know-how.
00:54Today, the beautiful, good and well done,
00:57even in our ministerial documents,
01:00must be more and more combined with social, economic and environmental sustainability.
01:07Beautiful, good, well done and sustainable is the Made in Italy of the future,
01:14which is increasingly appreciated by global consumers.
Comments